Job details

PPC Specialist

Victors Home Solutions is one of the largest home improvement companies in the Midwest, honored to serve our homeowners with premium products, warranties, and the best customer experience in the industry. We pride ourselves on our expert workmanship in all aspects of home improvement, and hold commitment to consistent, high-quality work.

We are actively seeking an experienced PPC Specialist to manage paid advertising campaigns across platforms to drive lead generation. As a PPC Specialist, you will work closely with the marketing team to execute ad strategies, monitor campaign performance, and optimize for key metrics.

At Victors Home Solutions you’ll be surrounded and supported by dynamic, fun, engaged people! We’re not your average job - from Nerf gun wars, to bosses who actually care about you, we do everything differently here. Built On Integrity isn’t just a motto - it’s our core philosophy. We love our people. We love our customers. We love our work.

Here are some examples of the actual work your day would include:

Develop and implement comprehensive paid search and paid social strategies focused on lead generation and conversions. This includes:
Keyword and campaign research
Building, scaling, and hands on management of campaigns
Optimizing pay-per-click (PPC) and lead generation campaigns across various platforms (Google Ads, Microsoft Ads, Meta Ads Manager, etc.)
A/B testing creative, copy, and audiences
Perform market analysis, competitive and keyword research to come up with new campaign ideas and provide actionable recommendations
Collect, analyze, and report key metrics across all digital marketing platforms to identify trends and opportunities
Stay informed on digital marketing trends, updates, tools, and best practices
Collaborate with the internal marketing team and provide updates to key stakeholders

To be successful in this role, you need to have a certain amount of knowledge, skills and experience:

2-4 years experience in paid search and paid social advertising, including hands-on experience building, testing, and optimizing ads on Google, Microsoft, Facebook/Instagram, YouTube, etc.
A deep understanding of bid strategies (CPC, CPA, CPM), account architecture, and the ability to optimize campaigns based on performance data
Able to organize and manage multiple priorities with a strong sense of urgency and consistently meet deadlines
Write compelling copy that resonates with target audiences while adhering to brand guidelines
Strong analytical skills with the ability to interpret data and make data-driven decisions
Familiarity with Google Analytics, Google Tag Manager, Keyword Planner, SEMRush and other platforms to improve performance
Excellent attention to detail, especially when managing budgets and monitoring performance metrics.

Offered Benefits:

Health insurance
Dental insurance
Vision insurance
401(k) with match
Paid time off
Paid Holidays (8)
Referral bonus
Employee discount

$55,000 - $65,000 a year

This is an exciting opportunity for a skilled PPC Specialist to join our team. If you are a motivated individual with a passion for digital marketing, we would love to hear from you.

Please note that only qualified candidates will be contacted for further consideration. Thank you for your interest in this position.

Victors Home Solutions Glassdoor Company Review

5.0

Victors Home Solutions DE&I Review

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CEO of Victors Home Solutions

Victor Smolyanov

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Average salary estimate

$60000 / YEARLY (est.)

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$55000K

$65000K

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What You Should Know About PPC Specialist, Victors Home Solutions

Ready to step into an exciting role as a PPC Specialist at Victors Home Solutions in Plymouth, MI? You're in luck! Victors Home Solutions isn’t just another home improvement company; we’re one of the largest in the Midwest, known for our exceptional products and dedication to providing an outstanding customer experience. We foster a lively, supportive environment that feels more like a family than a workplace, complete with Nerf gun wars and caring leaders. As part of our team, you will take the reins on managing and optimizing paid advertising campaigns across platforms like Google Ads, Microsoft Ads, and Meta Ads Manager. Your daily responsibilities will include crafting and executing ad strategies that drive lead generation, analyzing market trends to propose new campaign ideas, and performing A/B tests to maximize campaign effectiveness. You’ll also collaborate closely with our internal marketing team to share updates and insights. We’re looking for someone who has 2-4 years of hands-on experience in paid search and social advertising, knows their way around various bid strategies, and possesses excellent analytical skills. If you thrive in a dynamic environment and love making data-driven decisions while having fun at work, we encourage you to apply for this thrilling PPC Specialist opportunity. Your adventure in digital marketing begins with us!

Frequently Asked Questions (FAQs) for PPC Specialist Role at Victors Home Solutions

What does the PPC Specialist role at Victors Home Solutions involve?

The PPC Specialist role at Victors Home Solutions involves managing paid advertising campaigns across multiple platforms such as Google Ads, Microsoft Ads, and Meta Ads Manager. You will be responsible for developing comprehensive strategies aimed at lead generation, optimizing campaigns based on performance metrics, and collaborating with the internal marketing team to ensure our campaigns align with our overall business goals.