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eCommerce Omnichannel Coordinator

Who You Are:

You are someone who likes to get things done in an efficient and detail-oriented way. You are always looking for ways to improve things and enhance an experience. You are deeply interested in the eCommerce and digital space. You have a growth mindset and can evaluate and re-prioritize as needed in an environment that is changing and evolving. You can manage the details while not losing sight of the big picture.


The Task at Hand:

The eCommerce/Omnichannel Coordinator will play a critical role in helping maintain DTC and eCommerce excellence. Leveraging an omnichannel approach, this position will be responsible for executing day-to-day activities on our DTC site and other eCommerce platforms. The ideal candidate will be detail-oriented with an entrepreneurial spirit and have digital experience, as they will play a crucial role in driving our online sales and enhancing the overall digital experience.


In This Role, You Will:

• Be responsible for site merchandising, including:

o Front-end setup of Product Detail Pages, Variety Packs, Add-Ons, and Product Landing Pages

o Daily monitoring and merchandising of onsite placements, checking the right products are featured, out-of-stock items are hidden, and site imagery is kept fresh and relevant to key tentpole events or new product launches

o Managing SKU setup, including item setup, add-ons, and new selling options

o Conducting consistent audits of the site to find bugs or issues

o Working with agencies, development teams, and internal partners on the above

• Own the Digital Shelf: Plan and execute best-in-class DTC and retailer.com product detail page content creation, ensuring updates are made as the portfolio and distribution evolve, including:

o Working with the sales team and brokers to update retailer.com sites

o Ensuring copy is SEO-optimized for both DTC and retail

• Assist in managing the DTC catalog, ensuring the accuracy of catalog and product data, including pricing, discontinuations, and out-of-stock products

• Own Store Locator inputs for the current assortment and new product launches

• Support DTC initiatives to drive growth, creative requests, organization/calendar of items going in and out of stock (reminders to put items back in stock), etc.

• Support brand initiatives (brainstorming, content creation, etc.) and share best practices when needed, as part of the broader digital team

• Stay current with digital commerce trends, industry best practices, and competitive insights


In This Role, You’ll Bring With You:

• BA/BS in Business Administration, Marketing, Advertising, or a related field, or equivalent years of professional experience, preferred

• 1+ years of related marketing experience in digital marketing and/or eCommerce, ideally in the CPG/startup food space

• Experience with Shopify preferred, or proven ability to quickly learn new technology

• Bonus points for prior experience in a subscription-based DTC business

• Omnichannel mindset with the ability to plan and execute across channels

• Strong project management and organizational skills

• Exceptional communication, writing, and presentation skills

• Ability to work effectively in a team environment

• Remarkable attention to detail and proven track record of managing multiple projects to meet deadlines in a fast-paced environment

• Mastery of Microsoft tools, including Excel and PowerPoint

• Solid knowledge of Outlook, Slack, and other professional platforms

• Genuine passion for improving childhood nutrition for a healthier and happier planet

• Previous exposure to cross-functional work between Sustainability and Marketing preferred

• Desire to contribute to a dynamic, high-growth, purpose-driven work environment

• Up to 10% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter

• Must reside in the United States to be considered for this position

• Please note that visa sponsorship is not available for this position


Compensation:

• Full-Time, Salaried, Exempt

• The anticipated salary range for this position is $55,000.00 - $70,000.00. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation, such as bonuses, stipends, equity, and role-specific perks


Additional:

• Remote-first work environment

• Annual Bonus

• 401(k) program + 4% company match after three months

• New Hire Remote Life Stipend + annual Nourish and Nurture Allowance

• Monthly Cell and Internet Stipend

• Quarterly Farm-to-Fridge home deliveries and Employee Discounts

• New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon A Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey

• Unlimited Paid Time Off

• Paid Volunteer Time

• Paid Time Off to fulfill civic responsibilities, including jury duty and voting in local, state, and national elections

• Medical Insurance for the employee covered at 100% on select plans, with additional plan options at a reduced cost to the employee

• Vision and Dental Insurance covered at 100% for the employee and dependents

• Life insurance

• Flexible spending account (Medical & Dependent Care) and Health savings accounts for applicable plans

• Employee assistance program (EAP)

• All other benefits, leaves, and insurance as required by law, based on your specific residence

• And so much more!


Who We Are

 

Our Purpose: Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.

 

Our Business: At Once Upon a Farm, a better story starts here. We're on a greater mission in providing organic, crave-worthy, snacks and meals for children of all ages. Our recipes are crafted with only the best organic ingredients – whole fruits and veggies, cold-pressed (our pouches), or freshly frozen (our meals) to perfection– to support your growing kids at every stage. Each of our organic, non-GMO, non-dairy recipes contains no added sugar and are free from artificial flavors, colors, and preservatives – just simple, real, nutritious snacks your entire family will love.

 

We support and champion farmers who supply the highest-quality organic ingredients for our foods.  We help parents keep their promise to provide the best nourishment for their children’s bodies and souls. We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families.  Lastly, we foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun.

 

Our Team: We’re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch. We share a singular mission to make the world a better place through the highest quality, most delicious, nourishing, and nutritious products made accessible to every home, from our farms to your fridge. And while we’re invested in our product, we’re equally invested in one another's success.

 

Once Upon A Farm is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs. We hire self-motivated, independent thinkers, and those who are genuinely passionate about improving childhood nutrition for a healthier and happier planet. Bring your whole self to your work at Once Upon A Farm, a proud equal-opportunity employer. In your application, please feel free to note which pronouns you use.

 

In an effort to help us remove unconscious bias from our resume review process, we ask that you please remove all identifying information from your resume (like profile photos) before you upload it. Once Upon A Farm is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.

 

Once Upon a Farm, PBC, provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, cast, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

 

You must reside in the United States to be considered for this position.

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What You Should Know About eCommerce Omnichannel Coordinator, Once Upon a Farm

Join the team at Once Upon a Farm as an eCommerce Omnichannel Coordinator and play a pivotal role in enhancing our online presence while promoting healthier childhood nutrition! In this engaging remote position, you’ll use your detail-oriented approach and growth mindset to improve our digital experience across various eCommerce platforms. Your key responsibilities will include managing the front-end setup of product pages, conducting regular audits to ensure the site runs smoothly, and collaborating with cross-functional teams to keep our content fresh and relevant. You'll also take ownership of our Digital Shelf, ensuring that our product detail page content evolves with our offerings. If you have 1+ years of digital marketing experience and a passion for nutrition, you’ll thrive while planning best-in-class presentations for our DTC and retail sites. You'll be involved in everything from SKU management to sales team collaborations and supporting our growth initiatives. If you're looking to contribute to a mission-driven company that values agility, teamwork, and creative innovation, this is an incredible opportunity to make an impact. Join us at Once Upon a Farm, where we blend high-quality products with a commitment to making a positive difference in children's lives!

Frequently Asked Questions (FAQs) for eCommerce Omnichannel Coordinator Role at Once Upon a Farm
What does an eCommerce Omnichannel Coordinator do at Once Upon a Farm?

As an eCommerce Omnichannel Coordinator at Once Upon a Farm, you will manage the seamless integration of our online sales channels. Your role includes site merchandising, oversight of product detail pages, and ensuring the accuracy and relevance of our digital content. You'll take charge of maintaining optimal product visibility and work collaboratively with various teams to elevate our customer experience.

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What qualifications are required for the eCommerce Omnichannel Coordinator position at Once Upon a Farm?

To be considered for the eCommerce Omnichannel Coordinator position at Once Upon a Farm, a BA/BS in Business Administration, Marketing, or a related field is preferred. Candidates should have at least 1 year of digital marketing experience, showcasing proficiency in eCommerce tools, particularly Shopify. Strong project management skills and a detail-oriented nature are crucial for success in this role.

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How does Once Upon a Farm support the growth of its eCommerce Omnichannel Coordinator?

At Once Upon a Farm, we believe in nurturing our team members. The eCommerce Omnichannel Coordinator will receive ongoing training and support to stay current with digital commerce trends. This role also offers opportunities to collaborate across departments, enhancing your knowledge and skills in digital marketing and eCommerce.

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What is the compensation range for the eCommerce Omnichannel Coordinator at Once Upon a Farm?

The anticipated salary for the eCommerce Omnichannel Coordinator position at Once Upon a Farm ranges from $55,000.00 to $70,000.00 depending on your skills, qualifications, and experience. The role includes potential bonuses, stipends, and other benefits, making it a competitive opportunity in the job market.

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In what ways does Once Upon a Farm prioritize employee well-being?

Once Upon a Farm prioritizes employee well-being through a comprehensive benefits package that includes unlimited paid time off, a generous parental leave policy, and support for remote work through stipends for internet and cell phone use. We foster a collaborative team culture and encourage volunteer time and civic responsibilities, ensuring our employees feel valued and supported.

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What kind of culture does Once Upon a Farm promote for its employees?

At Once Upon a Farm, we cultivate an inclusive, entrepreneurial culture where diverse backgrounds and ideas are celebrated. We emphasize a teamwork approach, ensuring that every employee feels empowered to contribute to our mission of improving childhood nutrition while enjoying a fun, collaborative work environment.

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Is experience with Shopify necessary for the eCommerce Omnichannel Coordinator position at Once Upon a Farm?

While experience with Shopify is preferred for the role of eCommerce Omnichannel Coordinator at Once Upon a Farm, the ability to quickly learn new technologies is essential as well. Candidates with a solid foundation in digital marketing tools will adapt seamlessly to our systems.

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Common Interview Questions for eCommerce Omnichannel Coordinator
How do you prioritize tasks as an eCommerce Omnichannel Coordinator?

When prioritizing tasks in the role of eCommerce Omnichannel Coordinator, it's essential to evaluate the impact and urgency of each project. Start by assessing deadlines and project dependencies. Utilize organization tools like lists or project management software to keep track of ongoing tasks while ensuring that you keep the overarching business goals in sight. Flexibility in re-prioritizing based on data insights can also be a key differentiator.

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Can you explain the significance of site merchandising in eCommerce?

Site merchandising is crucial in eCommerce because it directly affects how customers engage with the website. An effective site merchandising strategy ensures that products are presented attractively, relevantly, and conveniently. It enhances the customer experience, encourages product discovery, and ultimately drives conversions. As an eCommerce Omnichannel Coordinator, having strategies to optimize product placements can significantly boost sales.

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Describe your experience with managing product detail pages.

In my previous roles, I managed product detail pages by focusing on creating compelling and informative content that highlights key customer benefits. This involved regular reviews to ensure information accuracy and visual appeal, along with optimizing copy for SEO. I collaborated closely with design and marketing teams to keep the content fresh and aligned with promotional campaigns.

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What tools do you use for digital marketing and eCommerce data analysis?

I typically utilize various digital marketing tools and platforms for analysis, such as Google Analytics for tracking web traffic, SEMrush for SEO insights, and Shopify for eCommerce metrics. Excel also plays a critical role in data organization and analysis, providing me with a straightforward way to derive meaningful conclusions and actions from data.

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How do you ensure effective collaboration with cross-functional teams?

Effective collaboration begins with clear communication. I initiate regular check-in meetings and maintain updated project documentation accessible to all team members. Utilizing collaborative platforms like Slack or Asana keeps everyone aligned and informed. I also encourage open feedback to build a positive working relationship with other teams, enhancing collaboration on projects.

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What strategies do you utilize to stay current with eCommerce trends?

To stay current with eCommerce trends, I subscribe to industry newsletters, follow thought leaders on social media, and actively participate in relevant webinars and conferences. I also network with peers in the industry, sharing insights and experiences that can provide innovative ideas. This approach keeps me informed about emerging trends and best practices.

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How do you handle challenges or bugs found on eCommerce sites?

When encountering challenges or bugs on eCommerce sites, I prioritize them based on their potential impact on user experience. I ensure a thorough investigation is conducted, documenting the issues for clarity. Once identified, I coordinate with technical teams to resolve these issues as swiftly as possible. I also suggest preventive measures to minimize future occurrences.

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Can you give an example of how you've optimized a catalog?

At my previous job, I identified that outdated pricing and out-of-stock products were affecting sales. I implemented a system for regular audits of our catalog to ensure accuracy and relevance. By cross-referencing sales data, I eliminated slow-moving products and optimized the remaining catalog to spotlight best-sellers. This process increased our overall inventory turnover rate significantly.

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What is your approach to SEO optimization for product pages?

My approach to SEO optimization for product pages involves keyword research to identify relevant terms customers are using. Incorporating these keywords seamlessly into product descriptions, titles, and metadata is vital. I also ensure that product images are optimized for fast loading and include alt text for accessibility. Regularly updating content with seasonal themes or promotions keeps our pages fresh and engaging for both search engines and customers.

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What do you find most rewarding about working in the eCommerce space?

The most rewarding aspect of working in the eCommerce space is the direct impact on customer experiences and sales. Seeing a distinct improvement in metrics or receiving positive customer feedback on website updates is very gratifying. Additionally, the constant evolution of eCommerce challenges me to be creative and innovative, leading to personal and professional growth.

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Full-time, remote
DATE POSTED
November 24, 2024

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