Head of Marketing Communications - US PLT Replacement

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2023, Continental generated preliminary sales of €41.4 billion and currently employs around 200,000 people in 56 countries and markets.

Tire solutions from the Tires group sector make mobility safer, smarter, and more sustainable. Its premium portfolio encompasses car, truck, bus, two-wheel, and specialty tires as well as smart solutions and services for fleets and tire retailers. Continental delivers top performance for more than 150 years and is one of the world’s largest tire manufacturers. In fiscal 2023, the Tires group sector generated sales of 14 billion euros. Continental's tire division employs more than 56,000 people worldwide and has 20 production and 16 development sites.

Are you ready to shape the future with us?

SG 13

Are you ready to shape the future of marketing and communications for two iconic brands? We are looking for a dynamic rounded Marketer with a digital focus to lead our US PLT Replacement team and drive the marketing communications vision for Continental Tire and General Tire. In this pivotal role, you will spearhead all facets of B2C and B2B marketing communications, digital strategy, creative development, dealer partnerships, and performance partner relationships. 

As the Senior Manager of Marketing, you will be the architect of our brand narratives, bringing the Continental Tire and General Tire identities to life through innovative and data-driven strategies. Your expertise in digital marketing, automation, and CRM will be crucial as we continue our evolution into a digital-first approach.

We are looking for a leader who thrives and will support a collaborative, creative, and positive environment. You should excel at multitasking, prioritizing, and maintaining high standards under pressure. Strong interpersonal skills and a proven track record in people management are essential. This role will lead, coach, mentor a team of 15 with 3 Direct Reports.

Core Responsibilities:

• Strategic Vision: Craft and communicate a long-term strategy and vision for the marketing communications team.
• Go-to-Market Strategies: Develop and implement effective go-to-market strategies and plans aligned with annual business objectives.
• Team Leadership: Manage and mentor the Content & Communications, Partnership Marketing, Creative, and Performance Partner teams.
• Digital Transformation: Oversee and optimize our transition to marketing automation and CRM systems.
• Market Analysis: Analyze consumer behavior and competitor activities to inform marketing strategies and highlight our value proposition.
• Agency Collaboration: Partner closely with our agencies to bring our sponsorship investments and digital activities to life.
• Cross-Functional Collaboration: Foster collaboration across marketing, sales, product, events, and other departments.
• Budget Management: Plan and manage the annual advertising budget, adapting agilely to market dynamics.
• Sales Collaboration: Work with Sales on key customer initiatives to maximize ROI for co-op funds.
• Promotion Oversight: Oversee the annual consumer promotion schedule and its implementation.
• Public Relations: Manage public relations efforts for the Continental and General Tire brands.

Additional Responsibilities:

• Forge and nurture strong connections with agencies, sponsor partners, and industry professionals.
• Adapt and innovate our marketing strategies and tactics to stay ahead in the ever-changing marketing landscape.
• Champion continuous learning and growth for the marketing communications team through individual training and development.

BASIC:

• Bachelor’s Degree in Marketing or Business
• 12+ years experience in B2C marketing and communications
• 5+ years experience in digital marketing with a focus on operating marketing automation and CRM
• Experience developing and managing significant budgets
• Experience managing or working in marketing agencies
• Experience managing media buys
• International or highly matrixed organizational experience 
• Able to travel up to 15%
• Legal authorization to work in the U.S. is required. Continental is only able to offer visa support for internal employees who currently hold an existing valid employment visa
• Able to offer a relocation package if needed
• Internal qualified candidates will meet internal guidelines for this executive level role:
  • 18+ months experience of leading people and/or projects
  • 18+ months working internationally, cross functionally and/or cross organizationally
  • ACfEL must be complete before a promotion to SG 13

PREFERRED:

• Ability to work within a corporate environment while pushing for new creative ideas
• Ability to listen and work collaboratively with team members from various functions
• Relationship oriented
• Self-motivated with a passion to engage consumers, business partners and cross functional teams
• Understanding of marketing KPI’s and analytics
• Excellent, professional verbal and written communication skills

WHY YOU SHOULD APPLY

• Immediate Benefits
• Paid Time Off
• Tuition & Employee Discounts
• Annual Incentive Bonus
• Employer 401(k) Match
• And more benefits that come with working for a global industry leader!

All your information will be kept confidential according to EEO guidelines.

EEO-Statement:

EEO / AA / Disabled / Protected Veteran Employer. Continental offers equal employment opportunities to all qualified individuals, without regard to unlawful consideration to race, color, sex, sexual orientation, gender identity, age, religion, national origin, disability, veteran status, or any other status protected by applicable law. In addition, as a federal contractor, Continental complies with government regulations, including affirmative action responsibilities, where they apply. To be considered, you must apply for a specific position for which Continental has a current posted job opening. Qualifying applications will be considered only for the specific opening(s) to which you apply. If you would like to be considered for additional or future job openings, we encourage you to reapply for other opportunities as they become available. Further, Continental provides reasonable accommodations to qualified individuals with a disability. If you need assistance in the application process, please reply to [email protected] or contact US Recruiting at 248.393.5566. This telephone line and email address are reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not call about the status of your job application, if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as following up on an application or non-disability related technical issues, will not receive a call back.

Ready to drive with Continental? Take the first step and fill in the online application.