Job details

Senior Manager, Social Media Content

Everyday Health Group’s Pregnancy & Parenting division reaches millions of families worldwide every month through our global websites, mobile apps, online communities, email, and social platforms, guiding parents through every step of the parenting journey – from preconception and pregnancy to the baby years and beyond.

The Opportunity

Everyday Health Group Pregnancy & Parenting is searching for a Senior Manager, Social Media Content for BabyCenter and What to Expect. You will be responsible for developing engaging, brand-building social-first content for Instagram, TikTok, Pinterest, and other platforms. An ideal candidate has 5+ years of experience as a social content creator and manager, is willing to become deeply engaged in online mom culture, and brings fresh ideas about how to connect our brands with Millennial and Gen Z women. This role reports to the Senior Director, Multi-Platform Content Strategy, and sits on a team of social media specialists and video producers.

Key Responsibilities

Manage social media content calendars for BabyCenter and What to Expect, with an initial focus on Instagram and TikTok.
Develop platform-relevant content that clearly articulates the value propositions of these brands through creative storytelling, thoughtful use of social trends, and humor.
Collaborate with the video team and Associate Social Media Producer to ideate, shoot, and edit social-first videos.
Collaborate with editorial leadership to develop and execute cross-platform content franchises and ensure key moments are integrated into the social media calendar.
Manage Assistant Social Media Editor.

Qualifications

BA/BS or equivalent experience in digital marketing, journalism, communications, or similar.
5+ years of experience in social media, preferably for a women’s lifestyle and/or pregnancy/baby brand.
A strong portfolio of social-first content, including experience ideating, storyboarding, and scripting short-form videos for TikTok and Instagram Reels.
Proven ability to craft brand-appropriate copy that drives action while maintaining a cohesive voice.
Sound editorial judgment and media literacy skills, with the ability to follow a designated style guide and fact-check as needed.

About Everyday Health Group

Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands.

Our Culture and Values

We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.

Life at Everyday Health

At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.

Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.

Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.

Note: The salary compensation for this role is $90,000 to $120,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.

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What You Should Know About Senior Manager, Social Media Content, Everyday Health - Pregnancy & Parenting

Are you ready to take your social media expertise to the next level? Everyday Health Group is on the lookout for a Senior Manager, Social Media Content to join our dynamic Pregnancy & Parenting division, specifically for BabyCenter and What to Expect. In this exciting role, you will be at the forefront of creating engaging, brand-building content that resonates with millions of families globally. If you have over 5 years of experience in crafting social-first content and a passion for connecting with Millennial and Gen Z audiences, then this position is designed for you! Your primary focus will be managing social media content calendars for platforms like Instagram and TikTok, allowing you to collaboratively develop platform-specific stories infused with humor and current trends. You’ll partner with our talented video team to bring eye-catching visuals to life while ensuring that our messaging aligns with the brands’ core values. Your creative genius will help to shape content franchises that speak directly to parents navigating their parenting journey. Everyday Health Group champions a culture of collaboration, valuing innovative ideas from all employees. If you thrive in an environment where your input is valued and you can see the tangible effects of your work, apply today and be part of a team that's making a difference in the lives of families everywhere. With a competitive salary package and robust benefits, Everyday Health Group ensures you are set for both professional and personal growth. Let’s create something amazing together!

Frequently Asked Questions (FAQs) for Senior Manager, Social Media Content Role at Everyday Health - Pregnancy & Parenting

What does a Senior Manager, Social Media Content at Everyday Health Group do?

As a Senior Manager, Social Media Content at Everyday Health Group, you are responsible for creating and managing engaging social media content specifically for brands like BabyCenter and What to Expect. You'll handle content calendars, develop creative storytelling that resonates with audiences, and collaborate with video and editorial teams to execute dynamic marketing strategies.