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Product marketing manager

Company Description

Founded and headquartered in Switzerland, Avaloq is continuously expanding its global footprint with around 2,500 colleagues in 12 countries, and more than 170 clients in 35 countries. We are an industry-leading provider of wealth management technology and services for financial institutions around the world, including private banks and wealth managers, investment managers, as well as retail and neo banks. Our research led approach and continual innovation is powered by the passion and creativity of our colleagues.
We are always looking for talented people to join us on our mission to orchestrate the financial ecosystem and democratize access to wealth management. Avaloq offers the opportunity to work closely with some of the world’s leading financial institutions as we jointly develop and shape careers. Championing a collaborative, supportive and flexible work environment empowers our colleagues to reach their full potential.

Job Description

The team: 

The marketing and communications team is expanding in the Edinburgh office giving you a unique opportunity to join us as we grow.

Joining a small team of friendly and supportive professionals based in Switzerland you will be the owner in Avaloq for product marketing topics. 

  • Create and maintain content for all products and services on the Avaloq website, to position our offering in the market
  • Become the voice of the product, combining technical and business information to identify unique selling points
  • Produce and maintain marketing and sales materials to support Avaloq’s strategic objectives
  • Manage projects through the go-to-market process, ensuring smooth launch of a new products or services
  • Contribute to content development for major Avaloq events to demonstrate our latest developments
  • Build robust relationships with product and sales teams to ensure consistent communication and knowledge sharing

Qualifications

  • Strong proven track record of performance in a relevant role within the technology, financial, or wealth management sector, such as product marketing or product management
  • A well-developed understanding of the banking and wealth management segment, including key players, financial products, and services
  • Proven copywriting skills with experience in creating content for digital financial products
  • Proficiency in developing high-quality sales collateral, with advanced skills in MS PowerPoint
  • Solid project management skills, with experience managing multiple initiatives
  • Familiarity with the latest marketing trends, including developments in AI

it would be a real bonus if you have:

  • Experience working with design agencies
  • Creating video demos
  • Launching digital products
  • Proficiency in German and Italian

Additional Information

We realize that managing work life balance is a challenge we all face in our daily lives and in order to support with this we are pleased to offer hybrid and flexible working for most of our Avaloqers to maintain work life balance and still continue our fantastic Avaloq culture in our global offices. 

In Avaloq we are proud to embrace diversity and understand the success of our business is built on the power of different opinions, we are whole heartedly committed to fostering an equal opportunity environment and inclusive culture where you can be your true authentic self. 

We hire, compensate and promote regardless of origin, age, gender identity, sexual orientation or any other fantastic traits that make us all unique, we have done our best to write this advert in an inclusive and neutral way. 

Please be aware that we will not accept speculative CV submissions for any of our roles from recruitment agencies, and any unsolicited candidate submissions will be exempt from any payment expectations.  

 

#LI-Hybrid

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What You Should Know About Product marketing manager, Avaloq

Are you ready to take the next big step in your career as a Product Marketing Manager? Join Avaloq, a leading provider of wealth management technology based in Edinburgh, and help us reshape the financial industry! At Avaloq, we’re on a mission to democratize access to wealth management through innovative technology solutions that empower financial institutions. As a key member of our expanding marketing and communications team, you will take charge of product marketing, showcasing our services and products on our website while becoming the authentic voice behind Avaloq's solutions. You'll create compelling marketing materials that resonate with our clients, ensuring they understand the unique benefits of our offerings. Collaborating with product and sales teams, you will drive projects from concept to launch, supporting our strategic objectives. We value creativity, and with your proven experience within the financial or technology sectors, you'll be instrumental in building strong relationships and promoting our latest innovations at major events. If you have a knack for storytelling, a solid grasp of the banking industry, and the ability to create impactful content, we'd love for you to be part of our diverse team at Avaloq. Embrace a flexible work environment designed to balance life and work while contributing to an inclusive culture where everyone can thrive.

Frequently Asked Questions (FAQs) for Product marketing manager Role at Avaloq
What does a Product Marketing Manager do at Avaloq?

At Avaloq, the Product Marketing Manager plays a pivotal role in designing and implementing strategies that highlight our financial products and services. This position involves creating engaging content for our website, developing marketing materials, and managing the go-to-market process for new products, ensuring they effectively reach and impact our target audience.

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What qualifications do I need to apply for a Product Marketing Manager role at Avaloq?

To apply for the Product Marketing Manager position at Avaloq, candidates should have a strong track record in product marketing or management within the technology or financial services sectors. A deep understanding of the banking industry, exceptional copywriting skills, and solid project management abilities are essential for success in this role.

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What are the key responsibilities of the Product Marketing Manager at Avaloq?

The key responsibilities of the Product Marketing Manager at Avaloq include creating product content for our website, producing marketing materials, managing the project launch process across products and services, and collaborating with product and sales teams to ensure cohesive messaging and knowledge sharing.

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Is the Product Marketing Manager position at Avaloq remote?

The Product Marketing Manager position at Avaloq offers hybrid and flexible working arrangements, providing the ideal balance between collaboration in the office and the ability to work remotely, in line with our commitment to promoting a healthy work-life balance.

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What type of company culture does Avaloq promote for Product Marketing Managers?

Avaloq prides itself on fostering a collaborative and inclusive culture for all employees, including Product Marketing Managers. We believe that diversity of thought leads to innovation, and we are committed to creating an environment where everyone can express their authentic selves and contribute their unique perspectives.

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How does Avaloq support the development of its Product Marketing Managers?

At Avaloq, we are dedicated to the professional growth of our Product Marketing Managers through continuous learning opportunities. We provide access to training, participation in key industry events, and the chance to work closely with leading financial institutions, facilitating career advancement and skill development.

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What skills are important for success as a Product Marketing Manager at Avaloq?

Key skills for success as a Product Marketing Manager at Avaloq include strong communication ability, market research acumen, proficiency in content creation for digital platforms, advanced project management skills, and an understanding of trends in the banking and financial technology sectors.

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Common Interview Questions for Product marketing manager
Can you describe your experience with product marketing in the financial sector?

When answering this question, discuss specific projects you've worked on that showcase your understanding of product marketing within financial services. Highlight your contributions in content development, engaging with sales teams, and your insights into financial products.

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How do you approach content creation for different financial products?

Explain your strategy for creating tailored content based on the target audience and product. Discuss how you incorporate market research and empathy into your writing to resonate with clients' needs while emphasizing product benefits.

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What project management tools do you use to manage marketing initiatives?

Refer to specific project management tools such as Trello, Asana, or Monday.com that you have used in your previous roles. Discuss how these tools help streamline workflows and enhance collaboration with cross-functional teams.

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How do you measure the success of a product marketing campaign?

Discuss the KPIs you pay attention to, such as conversion rates, engagement metrics, and customer feedback. Emphasize the importance of analyzing data to adapt strategies for future campaigns effectively.

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What do you consider when developing sales materials for financial products?

Talk about the key considerations for crafting sales materials, such as understanding the potential customer journey, knowing what pain points to address, and ensuring that the unique selling points of the products are front and center.

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Can you provide an example of a successful product launch you managed?

Share a detailed account of a product launch, beginning with planning stages, the strategies employed to build awareness, the execution of the launch, and the post-launch follow-up that contributed to its success.

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What role does collaboration play in your marketing strategy?

Emphasize the importance of collaborating with product development and sales teams to ensure alignment in messaging and objectives, which ultimately leads to more cohesive and effective marketing strategies.

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What marketing trends do you think will impact the financial sector?

Highlight your awareness of trends such as digital transformation, the rise of AI in financial services, social media influence, and changing customer expectations. Discuss how these trends can shape your marketing strategies.

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How would you position Avaloq's products in a competitive market?

Talk about conducting market analyses to identify competitive advantages and gaps in the market. Emphasize crafting messaging that highlights Avaloq's unique value proposition and how you would leverage partnerships or client testimonials.

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What strategies do you use to stay updated on financial market trends?

Mention the variety of sources you rely on, including industry reports, financial news websites, webinars, and networking events, to continuously stay informed about market developments relevant to your role.

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Founded in 1985, Avaloq is a Swiss-based provider of digital banking solutions, core banking software, and wealth management technology. The Company provides cloud computing solutions for banks and wealth managers. Avaloq is located in Switzerland

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Full-time, hybrid
DATE POSTED
November 26, 2024

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