Director, Marketing Programs

As the Director of Marketing Programs, you will lead the development, execution, and optimization of multi-channel marketing programs that drive brand awareness, lead generation, and customer engagement across targeted markets.  This role requires a strategic thinker who can also execute tactically - with a strong background in campaign management, data-driven decision-making, and team leadership to ensure marketing initiatives are aligned with business objectives and deliver measurable results. Working closely with cross-functional teams, you will play a pivotal role in enhancing our market position and accelerating business growth. This position reports to the CMO.

• Marketing Program Development: Design and execute comprehensive marketing programs that align with overall company goals, focusing on driving demand generation, accelerating pipeline growth, and increasing customer engagement across key segments.
• Campaign Management: Oversee the planning, development, and execution of multi-channel marketing campaigns, including digital, email, social media, events, and content marketing, to drive lead acquisition, nurturing, and conversion.
• Cross-Functional Collaboration: Partner closely with product marketing, growth marketing, channel marketing, sales, and cross-functional teams to ensure consistent messaging, seamless execution, and optimal campaign alignment. Collaborate with the CMO to align program goals with business objectives.
• Resource and Budget Management: Manage program budgets, allocate resources effectively, and ensure on-time, on-budget execution. Evaluate resource needs and advocate for additional support to meet expanding program demands.
• Vendor and Partner Management: Oversee relationships with external agencies, contractors, and vendors to ensure deliverables meet brand standards and campaign objectives. Evaluate agency performance and negotiate contracts to maximize value.
• Program Reporting and Communication: Regularly update key stakeholders, including senior leadership, on the performance and impact of marketing programs. Provide insights and recommendations to inform future strategies and investments.
• Performance Analysis and Optimization: Develop and manage KPIs for each program, monitor performance, and drive continuous improvements based on data insights. Use analytics to refine campaign strategies, ensuring maximum ROI and scalability of programs.

• Bachelor’s degree in Marketing, Business, or related field (MBA or relevant advanced degree preferred).8+ years of experience in marketing, with a proven track record in developing and executing successful marketing programs.
• Deep understanding of the defense, intelligence, and critical infrastructure sectors, with experience building channels in high-security or mission-critical environments being highly desirable.
• Strong understanding of integrated marketing strategies and a broad range of channels, including digital, content, social, and events.
• Demonstrated experience managing budgets, resources, and team members to execute complex marketing initiatives.
• Analytical mindset with experience in campaign measurement, data analysis, and using insights to drive optimization.
• Excellent project management skills with a focus on meeting deadlines, managing resources, and aligning teams around a shared vision.
• Strong communication and presentation skills, with experience influencing stakeholders at all levels.
• Ability to thrive in a fast-paced, dynamic environment, balancing strategic priorities with hands-on execution.
• Strong leadership and team-building skills, with the ability to collaborate cross-functionally and influence at all levels.