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Product Marketing Manager

About Rad AI

We have raised $80+ million to date from venture funds and just closed on our series B financing with investors Khosla Ventures, Gradient (Google’s AI fund) and ARTIS. We’ve also formed a partnership with Google to collaborate on the future of generative AI to redefine healthcare. Currently, more than 1/3 of radiology groups and healthcare systems, including Kaiser Permanente, HCA Healthcare, and Geisinger, now leverage the latest Gen AI advancements from Rad AI. We're recognized as one of the most promising healthcare AI companies by both CB Insights and AuntMinnie. Come join us in transforming healthcare with AI!

Founded by the youngest US radiologist in history, Rad AI empowers physicians with Al to save time, reduce burnout, and improve the quality of patient care. By combining our deep expertise in healthcare and AI and using one of the largest proprietary radiology report datasets in the world, our AI has uncovered hundreds of new cancer diagnoses for patients and reduced the error rate in tens of millions of radiology reports by nearly 50%. 

Why Join Us:

As a Product Marketing Manager at Rad AI, you’ll play a key role in defining and executing the go-to-market strategy for our innovative radiology AI products. You’ll work closely with cross-functional teams to craft compelling product narratives and drive initiatives that enhance market presence and customer engagement. This is an opportunity to influence the trajectory of AI in healthcare and contribute to a mission-driven company.

What You'll Be Doing:

  • Develop and execute go-to-market strategies for feature enhancements and new product launches

  • Craft compelling product messaging and positioning that highlights Rad AI’s unique value propositions

  • Map and maintain the customer journey to manage all touch points from awareness to adoption and long-term engagement

  • Collaborate with product, sales, and customer success teams to align on product strategy and market needs

  • Conduct market research and competitive analysis to inform product strategy and positioning

  • Create and manage marketing collateral, including case studies, white papers, and presentations

  • Drive demand generation campaigns and measure their effectiveness

  • Support sales efforts with training, tools, and resources to improve product understanding and sales engagement

  • Gather customer feedback and insights to refine product messaging and strategy

Who We're Looking For:

  • Exceptional writing and storytelling abilities with a proven track record of articulating value propositions to technical and non-technical audiences in a compelling way

  • Critical thinker with the ability to view the entire customer journey while making tactical impacts through marketing campaigns, internal enablement assets, and training materials

  • Proven experience in using key SaaS metrics to inform and guide marketing decisions

  • Ability to navigate ambiguity, quickly identify what matters most, and drive toward effective solutions

  • Track record of high performance and ability to move quickly while balancing quality

  • Focused on results

  • Ability to manage multiple projects and prioritize tasks to meet deadlines

  • Passionate about Rad AI’s mission and excited about the impact of AI in healthcare

  • 8+ years of product marketing, product management, or similar experience at a technology company, preferably within healthcare

  • Bachelor’s degree in Marketing, Business, or a related field

  • Demonstrated experience and strong track record in core product marketing disciplines, including developing go-to-market strategies, sales enablement, product positioning, and messaging

  • Experience in market analysis, competitive analysis, and customer research to inform product and marketing strategies

This Would Be Nice To Have:

  • MBA or advanced degree in marketing or a related discipline

  • Experience in a high-growth startup environment

  • Knowledge of the healthcare industry and AI technology

  • Proficiency with marketing automation tools and analytics platforms

Come join our world-class team as we build and deploy AI solutions that will make a difference in millions of people’s lives. Our team is mission-driven and focused on transparency, inclusion, close collaboration, and building an incredible team.

If you're passionate about driving innovation and delivering impactful reporting solutions, we'd love to hear from you!

Rad AI offers a variety of benefits, including:

  • Comprehensive Medical, Dental, Vision & Life insurance

  • HSA (with employer match), FSA, & DCFSA 

  • 401(k)

  • 11 paid company holidays

  • Location-flexibility (remote-first company!)

  • Flexible PTO policy

  • Annual company-wide offsite

  • Periodic team offsites

  • Annual equipment stipend

At Rad AI, we value diversity and provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Please be vigilant regarding job scams. We advise all candidates to apply directly through our official careers page. Our recruiters will use email addresses with the domain @radai.com or no-reply@ashbyhq.com.

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CEO of Rad AI
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Doktor Gurson
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Average salary estimate

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$100000K
$130000K

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What You Should Know About Product Marketing Manager, Rad AI

At Rad AI, we're on a mission to transform healthcare with innovative AI solutions, and we're looking for a passionate Product Marketing Manager to join our dynamic team! In this exciting role, you'll play a crucial part in defining and implementing our go-to-market strategy for groundbreaking radiology AI products that are already making waves in the industry. You'll collaborate closely with various cross-functional teams to craft engaging product narratives that showcase Rad AI’s unique value propositions. Your expertise will help shape the customer journey from initial awareness through to long-term engagement. This is not just a job; it's an opportunity to impact the healthcare landscape meaningfully. You'll conduct market research, analyze competitors, and create compelling marketing materials that resonate with both technical and non-technical audiences. If you have a flair for writing and a knack for transforming complex concepts into relatable messaging, we want you! Your responsibilities will include launching new features, measuring campaign effectiveness, and supporting our sales efforts through training and resources. This role is perfect for someone with a strong track record in product marketing, substantial experience in SaaS metrics, and a passion for using AI to improve healthcare outcomes. If you're excited about the idea of working at a fast-growing tech company with a mission-driven culture, then this position at Rad AI is the perfect fit for you!

Frequently Asked Questions (FAQs) for Product Marketing Manager Role at Rad AI
What qualifications do I need to apply for the Product Marketing Manager position at Rad AI?

To be a strong candidate for the Product Marketing Manager role at Rad AI, you should have 8+ years of experience in product marketing, product management, or a related field, particularly within technology or healthcare. A Bachelor's degree in Marketing, Business, or a related area is required, while an advanced degree like an MBA is preferred. It's also beneficial to have a proven track record in core product marketing disciplines.

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What responsibilities will I have as a Product Marketing Manager at Rad AI?

As a Product Marketing Manager at Rad AI, you will be responsible for developing and executing go-to-market strategies for our AI products, crafting compelling product messaging, conducting competitive analysis, and collaborating with sales and product teams. You will also manage marketing collateral and drive demand generation campaigns to enhance customer engagement.

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Is the Product Marketing Manager role at Rad AI remote?

Yes, the Product Marketing Manager position at Rad AI is remote-first! This means you can enjoy the flexibility of working from wherever you are most productive while collaborating with a world-class team dedicated to innovating healthcare solutions.

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What kind of experience is Rad AI looking for in a Product Marketing Manager?

Rad AI seeks a Product Marketing Manager with deep expertise in product positioning, messaging, and go-to-market strategies, preferably within the healthcare sector or tech companies. Proven experience with SaaS metrics and customer journey management is highly valued, enabling you to make informed marketing decisions.

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What makes Rad AI a great place to work for a Product Marketing Manager?

Rad AI is on the cutting edge of healthcare AI innovation and provides a mission-driven environment where your work has real-world impact. Besides a collaborative culture, you will access comprehensive benefits, including flexible PTO, bonuses for team offsites, and excellent health coverage.

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What type of projects will I be managing as a Product Marketing Manager at Rad AI?

You will manage various projects focusing on launching new product features, enhancing marketing strategies, and creating impactful marketing materials that support customer engagement and sales efforts. Each project will play a critical role in driving Rad AI's growth in the healthcare AI sector.

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How does Rad AI support the professional growth of its Product Marketing Managers?

Rad AI is dedicated to the professional growth of its employees. As a Product Marketing Manager, you will have opportunities for ongoing education and hands-on experiences in a fast-paced environment that encourages creativity and innovation. You'll work alongside experts in the field who are committed to mentoring and development.

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Common Interview Questions for Product Marketing Manager
Can you describe your experience developing go-to-market strategies?

In answering this question, highlight specific examples where you successfully developed and executed a go-to-market strategy. Discuss the metrics you tracked, the teams you collaborated with, and the outcomes of these efforts. Emphasize how your strategies aligned with business goals.

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How do you approach competitive analysis in product marketing?

Share your process for conducting competitive analysis, focusing on research methods, tools you use, and how you translate the data into actionable insights. Mention how these insights have informed past product positioning decisions.

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What methods do you use to gather customer insights and feedback?

Explain how you employ various techniques to gather customer feedback, such as surveys, interviews, or focus groups. Highlight how you analyze this feedback to refine product messaging and improve marketing strategies.

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How do you prioritize projects when managing multiple deadlines?

Talk about your organization skills and how you assess project urgency and importance. Share examples of tools you use for task management and any techniques for ensuring timely completion without sacrificing quality.

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Can you provide an example of a marketing campaign you led and its impact?

Be ready to discuss a specific marketing campaign you led, detailing your role in planning, execution, and measuring its success. Highlight any data-driven results, such as increased engagement or sales.

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What do you consider when crafting product messaging?

Discuss your understanding of target audiences, key value propositions, and how you tailor messaging for different channels and demographics. Emphasize your storytelling abilities and how you connect emotionally with customers.

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Why do you want to work at Rad AI?

This is your chance to express your alignment with Rad AI's mission. Discuss your passion for AI in healthcare, how your values align with the company's culture, and what you hope to bring to the team.

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What role does analytics play in your marketing strategies?

Explain the importance of analytics in measuring campaign effectiveness and guiding marketing decisions. Be specific about the tools you use and how you leverage data to inform strategies and improve results.

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How do you stay updated on industry trends and changes?

Describe your strategies for staying informed about industry trends, such as following relevant publications, attending webinars, and networking with other professionals. Highlight any specific sources you find particularly valuable.

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What are the key elements of a customer journey and how do you map it?

Outline the key elements of a customer journey, such as awareness, consideration, decision, and retention. Discuss the methods you use to map this journey and how you ensure each touchpoint enhances the overall experience.

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Our mission is to empower radiologists with AI — saving radiologists time, reducing burnout, and helping to improve the quality of patient care.

38 jobs
MATCH
VIEW MATCH
BADGES
Badge Bipoc LedBadge Flexible CultureBadge InnovatorBadge Rapid Growth
CULTURE VALUES
Mission Driven
Social Impact Driven
Inclusive & Diverse
Collaboration over Competition
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
INDUSTRY
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
November 27, 2024

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