Digital Investment Negotiator

As a Digital Investment Negotiator at EssenceMediacom, you will be responsible for the day-to-day management of assigned client accounts, including keeping track of communications and ensuring all campaign KPIs are achieved. You will assist with tactical planning, optimize campaigns, manage ad trafficking, and reconcile billing discrepancies. Your role also involves collaborating with various internal and external partners while staying updated on industry trends that could impact client businesses.

To apply for the Digital Investment Negotiator position at EssenceMediacom, you should ideally have at least 1 year of experience in digital media buying or related fields. A college or university education is also required. Additionally, strong analytical skills, effective communication abilities, and a good understanding of digital platforms like display, programmatic, and mobile are essential to succeed in this role.

Excelling as a Digital Investment Negotiator at EssenceMediacom involves staying current with industry trends, being detail-oriented, and developing strong organizational skills. Collaborating effectively with team members and maintaining a positive disposition under tight deadlines will also contribute to your success. Embrace ongoing learning opportunities, and don't hesitate to seek feedback and mentorship from more experienced colleagues.

At EssenceMediacom, the culture for a Digital Investment Negotiator is vibrant and collaborative. We value diversity and inclusion, fostering an environment where ideas can be freely exchanged. You will be part of a supportive team that encourages innovation, personal growth, and professional development, ensuring that you feel empowered to contribute to meaningful projects.

A Digital Investment Negotiator at EssenceMediacom should be familiar with various digital technologies, including ad serving platforms like DoubleClick, analytics tools such as Comscore and Nielsen, and reporting systems for campaign monitoring. A strong working knowledge of programming languages like HTML and JavaScript, along with proficiency in Microsoft Word and Excel, will also be beneficial.

EssenceMediacom offers numerous opportunities for growth for a Digital Investment Negotiator. With a focus on professional development, you can expect access to training programs, mentorship from seasoned professionals, and exposure to various aspects of media strategy. As you hone your skills and expertise, there are clear pathways to advancement within the organization, allowing you to expand your career in digital media.

EssenceMediacom is committed to fostering diversity and inclusion across all roles, including the Digital Investment Negotiator position. The agency actively seeks to create a team that reflects diverse backgrounds and perspectives, recognizing that a variety of viewpoints leads to innovative solutions and better client outcomes. This commitment is integrated into our operations and culture, ensuring everyone feels valued and supported.

When prioritizing tasks as a Digital Investment Negotiator, focus on understanding deadlines, key performance indicators, and client expectations. A useful strategy is to categorize tasks based on urgency and importance, using a project management tool or even simple to-do lists to avoid overlooking critical elements. Communicate with your team to ensure alignment and make adjustments as necessary.

In your response, highlight specific tools you've used, like DoubleClick for ad serving or analytics platforms such as Comscore or Nielsen. Discuss how you have utilized these tools to optimize campaigns, track performance, and adjust strategies based on data. Highlight any advanced features you used and the results they helped achieve.

To ensure a campaign meets its KPIs, I prioritize thorough initial planning, setting clear goals, and continuously monitoring campaign performance. I leverage data analytics to identify trends and areas for adjustment, ensuring proactive optimization rather than reactive changes. Regular communication with both internal teams and clients is crucial to staying aligned on objectives and outcomes.

In handling conflicts or discrepancies in billing for campaigns, the first step is to thoroughly review the documentation and data involved to understand the root cause. I believe in maintaining open lines of communication with account representatives and the billing department, ensuring clarity and transparency in resolving the issue effectively and quickly.

In your description, take the interviewer through the campaign's objectives, your specific role, strategies employed, and the technologies used. Highlight metrics like engagement rates or ROI that indicated success and the lessons learned that can apply to future campaigns, emphasizing how those insights will benefit your role at EssenceMediacom.

Demonstrating knowledge about EssenceMediacom's commitment to diversity and inclusion is essential. Speak about their initiatives to create a supportive culture that embraces various backgrounds and perspectives. Relate this to your own experiences and how you believe diverse teams contribute to achieving innovative solutions and improving client outcomes.

Discuss your routine for staying informed, including following industry publications, attending webinars, and networking with professionals in the field. Mention specific resources you find valuable, such as blogs, podcasts, or conferences, and how applying newfound knowledge has positively affected your work and understanding of digital media.

Highlight your ability to adapt your communication style to suit different audiences. Discuss how you prioritize clarity, transparency, and active listening when interacting with clients and partners to cultivate trust and ensure that expectations are met effectively. Share examples that illustrate your approach and how it has led to successful collaborations in the past.

In answering this question, mention the specific tracking and reporting tools you have experience with, such as Google Analytics, campaign management software, or any proprietary systems. Highlight how you have utilized these tools to monitor progress, analyze results, and make recommendations for optimization to improve overall campaign performance.

Discuss your passion for the ever-changing landscape of digital media, focusing on creativity, data analysis, and client collaboration as key motivating factors. Highlight any personal experiences or projects that ignited your interest and how your professional journey aligns with the mission of a forward-thinking company like EssenceMediacom.