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Social Media Manager

About MoonPay 🌖💸


Hi, we’re MoonPay. We’re here to onboard the world to Web3.


Why? Because we think Web3 is a unique and democratising technology. It gives people back control of their money, digital identity, data, and property like nothing else before it.


What we do

We’re the leading infrastructure company in Web3. This means we offer our partners everything from payment solutions (we call them 'Ramps') to minting software for digital collectibles, like NFTs. And over 20 million people around the world now trust our products — just take a look on Trustpilot.


We’re also big on collaborations. And we've worked on stunts, drops, and partnerships with some of the world's most prestigious and forward-thinking brands.


But that’s not all. We have also built our own consumer app because we wanted to see if we could build a better Web3 account. It’s taken off in a big way, and we're working hard to continually improve it and to strive for perfection.


So whatever your background, we’re sure there’s something for you here. Come help us build the future of Web3 and digital ownership.


About the Opportunity ✍️

The Social Media Manager will be responsible for developing, implementing, and managing social media strategies to enhance brand presence, engage with audiences, and drive traffic across various platforms. This role requires strong content creation skills, an analytical mindset, and the ability to stay up-to-date with trends and best practices in social media marketing.


Key Responsibilities
  • Social Media Strategy: Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and website traffic.
  • Project Management: Work with MoonPay’s in-house creative agency on briefs and deliverables to support social campaigns and partner marketing initiatives.
  • Content Creation & Management: Create compelling, high-quality content (text, images, video) for social media platforms, including Instagram, Facebook, Twitter, LinkedIn, TikTok, and others.
  • Influencer Collaborations: Work with members of our community to bring MoonPay’s stories to life across social media, and internal teams to manage their relationships and contracts with MoonPa
  • Community Engagement: Monitor, respond to, and engage with followers and fans on social media channels, fostering a positive community.
  • Analytics & Reporting:Track, analyze, and report on key performance metrics (KPIs) for social media campaigns to assess performance and adjust strategies as needed.

Qualifications:
  • Passion for crypto and experience in crypto social environment 
  • Bachelor’s degree in Marketing, Communications, or related field (or equivalent work experience).
  • Proven experience as a Social Media Manager or similar role, with a portfolio of successful campaigns.
  • In-depth knowledge of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and social media management tools (Hootsuite, Buffer, Sprout Social, etc.).
  • Strong writing, editing, and communication skills.
  • Creative and detail-oriented, with the ability to produce visually appealing content.

Preferred Qualifications:
  • Experience with graphic design tools (Adobe Creative Suite, Canva, etc.).
  • Knowledge of influencer marketing or partnerships.
  • Familiarity with video editing or basic animation.


Most importantly, though, you will embody the core principles that everyone here at the MoonPay lives by. Our “BLOCK Values” are at the heart of everything we do - and they are…


B - Be Hungry

L - Level Up

O - Own It

C - Crypto Curious

K - Kaizen


MoonPay Perks

Equity package 📈

Unlimited holidays 🏝

Paid parental leave 🍼

Annual training budget 💻

Home office setup allowance 🪑

Monthly budget to spend on our products 💰

Working in a disruptive and fast-growing industry where the possibilities are endless 🚀

Freedom, autonomy and responsibility 💪


Research has shown that women are less likely than men to apply for this role if they do not have experience in 100% of these areas. Please know that this list is indicative, and that we would still love to hear from you even if you feel that you are only a 75% match. Skills can be learnt, diversity cannot.


Please let us know if you require any accommodations for the interview process, and we’ll do our best to provide assistance. 


Commitment To Diversity

At MoonPay we believe that every voice matters. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination. That’s why we are committed to diversity and inclusion in the workplace and are a proud equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by law. This policy applies to all employment practices within our organization, including, but not limited to, hiring, recruiting, promotion, termination, layoff, and leave of absence.

MoonPay is also committed to providing reasonable accommodations in our job application procedures for qualified individuals with disabilities. Please inform our Talent Team if you need any assistance completing any forms or to otherwise participate in the application process.


Please be aware that MoonPay does not request an AI-led interview without seeing a recruiter or team member from MoonPay on video call. We won't ask for your personal identification documents or any money from you during your interview process with us. Be fraud smart! If you receive an email - claiming to be from MoonPay - but from an email address ending in anything other than @moonpay.com, please be aware that this is not us.


Average salary estimate

$75000 / YEARLY (est.)
min
max
$60000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Social Media Manager, MoonPay

Join the exciting world of Web3 as the Social Media Manager at MoonPay! We’re on a mission to onboard the globe to this groundbreaking technology, and we need a passionate social media strategist to help us spread the word. In this role, you’ll dive headfirst into developing and implementing vibrant social media strategies that enhance our brand presence while engaging audiences across platforms like Instagram, Twitter, and LinkedIn. Your creative flair will shine as you craft compelling content that tells the MoonPay story and resonates with our fantastic community. Collaborating closely with our in-house creative agency, you’ll manage social campaigns, influencer partnerships, and community interactions. We believe in creating a positive environment where everyone can show their authentic selves, so expect to foster meaningful connections with followers while measuring the performance of your initiatives through analytics. You don’t just embody our values of being hungry and curious—you live them! If you’re ready to take your expertise in social media and your passion for the crypto space to the next level, come help us shape the future of digital ownership with MoonPay!

Frequently Asked Questions (FAQs) for Social Media Manager Role at MoonPay
What qualifications do I need to become a Social Media Manager at MoonPay?

To be considered for the Social Media Manager position at MoonPay, candidates should ideally hold a Bachelor's degree in Marketing, Communications, or a related field. Proven experience in a similar role is vital, especially with a portfolio of successful campaigns. Strong writing, editing, and communication skills, coupled with a creative mindset and a passion for the crypto space, are crucial for success in this role.

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What are the key responsibilities of a Social Media Manager at MoonPay?

As a Social Media Manager at MoonPay, you'll be responsible for developing and implementing comprehensive social media strategies, content creation, project management with our creative team, and engaging with our community. You'll monitor social media channels and track key performance metrics, adjusting strategies based on analytics to ensure continuous learning and improvement.

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What skills are essential for a Social Media Manager at MoonPay?

Essential skills for a Social Media Manager at MoonPay include in-depth knowledge of various social media platforms, proficiency in social media management tools like Hootsuite and Sprout Social, strong content creation skills, and the ability to analyze performance metrics. A creative mindset and familiarity with graphic design tools can significantly enhance your effectiveness in this role.

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What kind of company culture does MoonPay offer to Social Media Managers?

MoonPay fosters a culture that values diversity, inclusion, and respect. Our 'BLOCK Values' define our actions and decision-making processes, ensuring that individuals feel empowered and supported. You'll work in a mindful environment where every voice matters and personal growth is encouraged—perfect for a creative Social Media Manager!

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How does MoonPay support the professional growth of its Social Media Managers?

At MoonPay, professional growth is a priority. We offer an annual training budget, unlimited holidays, and opportunities to work on exciting projects within the disruptive Web3 industry. Social Media Managers are encouraged to continue learning and evolving their skills, ensuring they stay at the forefront of the fast-paced landscape of social media marketing.

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What is the importance of community engagement for a Social Media Manager at MoonPay?

Community engagement is crucial for a Social Media Manager at MoonPay, as it helps build authentic relationships with our audience. By actively responding to followers, sharing their stories, and creating an inclusive online space, you will foster loyalty and trust, which ultimately supports our mission of bringing Web3 to a broader audience.

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What will set a successful Social Media Manager apart at MoonPay?

A successful Social Media Manager at MoonPay will bring a unique blend of creativity and analytical skills. Being able to understand current trends, produce visually compelling content, and adapt strategies based on data will help you stand out. Additionally, a strong passion for crypto and a willingness to collaborate with others in the community will be key to thriving in this dynamic environment.

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Common Interview Questions for Social Media Manager
Can you describe your experience with developing social media strategies?

When answering this question, provide specific examples where you successfully developed and implemented strategies that increased user engagement or brand awareness. Discuss your process of analyzing audience insights and tailoring your approach to different platforms, highlighting measurable outcomes.

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How do you stay current with social media trends and best practices?

Highlight your methods of keeping up-to-date with industry trends. Mention reputable blogs, influencers in the social media space, and any courses or webinars you participate in. Show your commitment to continuous learning and adapting as the social media landscape evolves.

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What tools do you use for social media management and analytics?

Talk about the social media management tools you are familiar with, like Hootsuite, Buffer, or Sprout Social. Explain how you use these tools to schedule posts, track metrics, and analyze campaign performance, showcasing your experience in creating data-driven strategies.

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Can you give an example of a successful social media campaign you managed?

Provide a detailed account of a specific campaign you led, outlining your goals, target audience, strategies used, and the results achieved. Use metrics or KPIs to quantify the success, demonstrating your ability to create impact through social media initiatives.

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How do you handle negative feedback or comments on social media?

Discuss your approach to managing negative feedback, emphasizing the importance of transparency, empathy, and prompt responses. Share any specific techniques you use to turn negative situations into opportunities for growth and community engagement.

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What is your process for creating engaging social media content?

Articulate your content creation process, from brainstorming concepts to final edits. Mention how you incorporate visuals, copywriting, and platform-specific practices. Include examples of how you tailor content to resonate with different audiences for better engagement.

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Describe your experience with influencer marketing.

Share your familiarity with influencer marketing, discussing any partnerships you’ve facilitated. Illustrate how you identify suitable influencers, negotiate terms, and measure campaign effectiveness within your social media strategies.

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How do you measure the success of your social media campaigns?

Detail the metrics or KPIs you focus on when evaluating campaign success, such as engagement rates, conversion rates, or reach. Explain how you analyze this data to inform and adjust future strategies, showcasing your analytical mindset.

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How do you prioritize your tasks as a Social Media Manager?

Explain your time management strategies, discussing tools or methods you use to prioritize tasks. Talk about how you balance content creation, community engagement, and analytics while aligning your efforts with overall marketing goals.

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What are your thoughts on the future of social media in the Web3 environment?

Express your insights on how Web3 technologies might shape social media's evolution, covering topics like decentralization, user ownership of content, and the impact of blockchain on social media dynamics. Showcase your forward-thinking perspective.

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MoonPay is a financial technology company that builds payments infrastructure for crypto. Their on-and-off-ramp suite of products provides a seamless experience for converting between fiat currencies and cryptocurrencies using all major payment me...

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Full-time, remote
DATE POSTED
November 27, 2024

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