Marketing Coordinator

M/I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving’s drive to always “treat the customer right,” we have fulfilled the dreams of over 140,000 homeowners and grown to become one of the nation’s leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 16 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Houston, Indianapolis, Minneapolis, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.

Job Summary:

Coordinates the day-to-day marketing tasks and supports digital marketing activities for new home communities throughout Dallas/Fort Worth. Position is full-time, eligible for company benefits, and is located at the Dallas/Fort Worth division office in Lewisville, Texas. The role is not remote and requires frequent visits to our model home communities located throughout Dallas/Fort Worth.

Duties and Responsibilities

Assist Digital Content Manager in assessing marketing needs and helping to develop individual marketing plans.

Audit the website for corrections, updates, creative changes, and other items as needed.

• Check inventory and base pricing for accuracy.
• Review phone numbers and directions to communities.
• Update community descriptions, amenities, features, etc.
• Manage site maps and all interactive map components.
• Support interactive kiosk buildout.

Reviews, prioritize projects and communicates with corporate graphic artist on the direction/message of marketing collateral, monitors project completion with graphic artist within company project management tool and software system (Hive).

Supports new model/community grand openings events – email campaign, catering, entertainment, etc. as needed.

Assesses and updates collateral as needed.

Fulfills supply orders and manages collateral inventory and levels within the division.

Supports all sales subscriptions/dues/awards with HBA.

Purchases promotional items and distributes to sales team for special events or campaigns.

Assist with employee relations, divisional event planning, agent events or community-specific events.

Supports Director of Marketing and Digital Content Manager on all digital marketing channels (Social, PPC, Email, Web content, etc.) coupled with tactical print and sales office collateral, displays and components.

Support the implementation, and execution of multi-channel marketing.

Support MLS entries with written descriptions and photography management.

Manages weekly photography through the Digital Asset Management tool, and publishes to Quick Move-In homes, community galleries and MLS.

Attends monthly sales meetings and participates in weekly marketing planning meetings.

Utilizes Excel, Word, Outlook Calendar, PowerPoint, and various planning tools to support the Sales & Marketing team; builds PowerPoints as needed for the department.

Brand supporter, and partner to the greater Marketing team.

Assist with special projects as requested and perform additional duties as required.  

Job Specifications

Minimum Education Experience:

4-year degree in Marketing or related field preferred; 1-2 years’ experience preferably in Homebuilding. 1-2 year of content management experience

Skills and Abilities:

Knowledge of CRM system, software platforms and ability to complete tasks quickly.

Creative thinker and problem solver

Self-motivated with persuasive, enthusiastic and customer-service oriented personality and good negotiation and organizational skills; detail-oriented aptitude.

Excellent verbal and written communication skills for high interaction with a variety of people inside and outside of organization.

Decisiveness and good judgment, problem-solving and analytical skills. 

Comfortable with new systems, tools, and adapting to technology.

Use of Adobe Illustrator, Microsoft systems, CRM, Software tools, and proficient in Office systems, Word, Excel, PowerPoint

Quick learner, responsive to emails and phone calls, with suburb follow up/ follow through skills.

• Willingness to learn new applications

M/I Homes offers a comprehensive benefits package, including medical, dental and vision insurance, company paid life and disability insurance, optional supplemental life insurance, Health Savings Accounts and Flexible Spending Accounts, paid time off (PTO) and paid holidays, paid parental leave, traditional and Roth 401(k) options, a profit sharing plan, an employee stock purchase plan, an employee home purchase plan and more.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

IND123