Growth Marketing Associate - Digital

A Growth Marketing Associate - Digital at Rocket Money is responsible for optimizing user acquisition strategies across various paid channels. This includes analyzing performance metrics, collaborating with creative teams, and experimenting with new approaches to reach user acquisition goals. It's a role that blends creativity and analytics.

Rocket Money seeks candidates with 1 to 2 years of professional experience in digital marketing, particularly with hands-on experience in building ads and running campaigns across multiple platforms. Skills in Excel, along with a passion for data-driven initiatives and excellent communication abilities, are also crucial.

You can apply for the Growth Marketing Associate - Digital position by visiting Rocket Money's careers page or by connecting on professional networking sites. Ensure your resume highlights relevant experience in digital marketing and your enthusiasm for helping others with their financial journeys.

The salary range for a Growth Marketing Associate - Digital at Rocket Money is between $60,000 and $80,000 per year, plus bonus and benefits. Compensation varies based on job-related knowledge, skills, and experience.

At Rocket Money, the work culture focuses on collaboration, experimentation, and valuing input from all team members. As a Growth Marketing Associate - Digital, you'll thrive in a supportive environment where creativity and data-driven strategies come together to achieve common goals.

Rocket Money offers a comprehensive benefits package that includes health, dental, and vision plans, competitive pay, matching 401k, unlimited PTO, daily lunches, snacks and coffee, and commuter benefits. These perks aim to provide a great work-life balance.

A Growth Marketing Associate - Digital at Rocket Money should be comfortable using tools such as Facebook Ads Manager, Excel, and possibly BI tools like Looker. Familiarity with SQL is an additional bonus as it aids in data analysis.

When discussing your experience with digital marketing campaigns, focus on specific campaigns you’ve managed, the platforms used, and your approach to optimizing for ROAS. Highlight metrics achieved and what you learned from these campaigns.

To answer this, describe your strategies for prioritizing tasks, such as using project management tools or setting deadlines. Emphasize your ability to stay organized and flexible, adapting to urgent needs while keeping long-term goals in mind.

Discuss the specific tools you have used for data analysis, such as Excel, Looker, or Google Analytics. Highlight how you've used these tools to drive marketing decisions and improve campaign performance.

In your response, share your approach to diagnosing issues in underperforming ad campaigns. Discuss the importance of data analysis, A/B testing, and collaborating with creative teams to iterate and optimize the campaign strategies.

Prepare an example where your data analysis led to actionable insights that significantly impacted a marketing strategy or campaign. Discuss the context, your findings, and the resulting changes and benefits to the organization.

Talk about metrics such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), click-through rates, and conversion rates. Explain why each metric is vital for assessing the effectiveness of user acquisition campaigns.

Share details about a specific digital marketing campaign you’ve led, focusing on the objectives, strategies employed, and the results achieved. Highlight your role and the collaborative efforts involved in executing the campaign.

Detail your experience managing social media campaigns, including platforms used, types of content created, and audience engagement strategies. Emphasize any measurable impacts of your efforts on brand awareness or user growth.

Discuss methods you use to stay current in the digital marketing field, such as following industry blogs, attending webinars, or participating in professional networks. Show that you are proactive in seeking knowledge about the latest marketing techniques.

In your answer, articulate your passion for digital marketing and how this role as a Growth Marketing Associate - Digital at Rocket Money aligns with your career aspirations. Discuss your desire to grow, learn new skills, and contribute to the company's success.