Principal Revenue Marketing Manager, EMEA

A Principal Revenue Marketing Manager at HubSpot is responsible for developing and executing marketing strategies that drive pipeline generation and revenue growth in the EMEA region. This role involves partnering closely with sales and customer success teams to create targeted campaigns and programs that resonate with the unique needs of upmarket customers.

To excel as a Principal Revenue Marketing Manager at HubSpot, candidates should have significant marketing and sales experience, strong project management and stakeholder management skills, and the ability to work collaboratively in cross-functional teams. A solid understanding of B2B SaaS sales processes and analytical skills are also essential.

To apply for the Principal Revenue Marketing Manager position at HubSpot, visit our careers website to submit your application. Ensure your resume highlights relevant marketing experience and showcases your understanding of upmarket customer dynamics as it relates to the EMEA market.

The Principal Revenue Marketing Manager at HubSpot will be responsible for understanding upmarket customer needs, identifying proactive opportunities for demand generation, crafting strategic prospecting programs, and maintaining a well-coordinated EMEA prospecting calendar. You'll also focus on designing targeted campaigns and using data to drive optimization.

The Principal Revenue Marketing Manager position is a remote role based in Ireland, allowing you the flexibility to work from anywhere while being part of a dynamic team at HubSpot.

The ideal candidate for the Principal Revenue Marketing Manager position at HubSpot should possess 7+ years of high-tech marketing or sales experience, preferably in a field-facing role. Strong written and verbal communication skills are also crucial for effectively conveying strategies and fostering stakeholder relationships.

HubSpot is committed to cultivating a positive work culture that values flexibility, collaboration, and personal growth. Employees are empowered to connect with their teams, participate in professional development opportunities, and contribute to an inclusive workplace that celebrates diversity in all forms.

When approaching the needs of upmarket customers, I would prioritize conducting thorough market research and customer interviews to gain insights. Analyzing existing customer data and feedback would also guide my strategies to align marketing initiatives effectively with their expectations.

Certainly! I once led a campaign targeting high-value clients in the fintech sector, where I identified key pain points through customer feedback. This insight allowed us to create compelling messaging that resonated with potential customers, resulting in a significant increase in engagement and conversion rates.

Balancing stakeholder collaboration requires proactive communication and setting regular check-ins to ensure alignment. I would prioritize establishing rapport with key stakeholders and actively seek their input while sharing campaign progress and data insights to maintain transparency and collective ownership.

To evaluate the success of marketing campaigns, I would track metrics such as customer engagement rates, lead conversion rates, pipeline growth, and return on investment (ROI) for each campaign. Analyzing these metrics critically would allow me to optimize strategies and achieve better results.

I believe leveraging data-driven insights is crucial for developing effective marketing strategies. I would continuously monitor KPIs related to campaign performance, customer behavior, and market trends. Based on these insights, I would adjust campaigns in real-time, ensuring alignment with our goals and maximizing revenue potential.

Handling tight deadlines involves prioritizing tasks efficiently and maintaining open communication within the team. In high-pressure situations, I remain focused on the objectives, empower my team to contribute their best efforts, and ensure that we adapt quickly to any unexpected challenges.

To foster strong relationships with sales teams, I would focus on regular communication, joint strategy sessions, and collaborative campaign planning. Sharing successes and data-driven insights would solidify this partnership and ensure that marketing initiatives effectively support their sales objectives.

Creating targeted messaging for EMEA markets requires thorough research to understand cultural nuances and customer preferences. I would tailor messaging to address local pain points, ensuring it aligns with the broader marketing strategy while resonating with specific customer segments.

Adaptability is crucial in a high-velocity environment like HubSpot. Being open to change and adjusting strategies based on real-time market feedback is essential for capturing new opportunities and responding to evolving customer needs while maintaining a steady focus on overall goals.

Storytelling enhances marketing initiatives by creating a deeper connection with customers. By weaving narratives that highlight how our solutions address specific challenges faced by upmarket customers, we make our campaigns more engaging and memorable, ultimately leading to better customer relationships and conversions.