Demand Generation Manager

Position Summary:

The Demand Generation Manager is a bold and results-oriented individual with a high level of skills in Digital Marketing and Growth Marketing. This role will be a strategic partner to the Director and will execute on all paid digital marketing channels and integrated multi-channel go-to-market campaigns (B2B and B2C) for Sonic. We’re looking for a candidate with a strong record of testing, executing, and driving demand through a variety of strategies and tactics.

Position Type/Expected Hours of Work:

Full-time (40 hours per week), exempt position.  Hybrid role.

Travel:
Limited travel

Supervisory Responsibilities:

This is a leadership role on the Sonic Marketing team.

Essential Duties and Responsibilities:     

• Collaborate with leadership and execute multi-channel marketing campaigns to generate qualified leads and regularly report to leadership on results and key metrics.
• Lead a small team of internal team members and external vendors, set team goals, and deliver strategies to reach Sonic’s business goals.
• Utilize target markets and customer segment data to define marketing mix.
• Work with Sales Teams to understand the lead process and deliver programs and tools to close deals.
• Manage Go-to-Market Campaign execution, monitor performance, and identify opportunities and strategies to improve.
• Implement and manage lead nurturing programs to move prospects through the sales funnel, including Building/Maintaining Demand Generation Email Tool.
• Aligns with the creative and brand teams to maximize growth for all Sonic’s paid digital marketing channels.
• Brings a data-centric mindset: relentlessly measures, analyzes, reports, tests, and optimizes the performance of demand generation programs.
• Strong project management and leadership skills to effectively deliver programs and create alignment across teams.
• Manage campaign budgets and identify the best channel strategies for investment that maximizes growth, lead quality, and aligns with business objectives.

Education, Experience, and skills:

Education

• Bachelor’s Degree with an emphasis in Marketing, Communications, or related field.

Experience:

• 6+ Years of experience in Demand Generation and Digital Marketing
• Experience building and executing on demand generation campaigns to drive growth.
• Expert in end-to-end campaign development, execution, and measurement.
• Effectively prioritize and achieve in an environment that requires fresh thinking and new ideas.
• Previous Vendor Management Experience

Skills:

• Strong Email Marketing skills and background
• Strong Digital Marketing background, with the ability to oversee vendors and provide direction and ongoing feedback to optimize the partnership.
• Skilled in multi-channel marketing especially SEM, Paid Social, Marketing Automation (Email), and Direct Mail Strategies.

 Compensation Range: $85k-105k annually

Work Environment:

work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Hybrid work environment: some in-office and remote work required. The noise level and the climate when in the office is typically moderate.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally required to sit; key/type. The employee is constantly required to stand; walk; use hands to finger, handle, or feel objects; reach with hands and arms; balance; stoop, kneel, crouch or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Equal Opportunity:

Sonic is an equal opportunity employer. Sonic is committed to providing a work environment free of harassment, discrimination, retaliation and disrespectful or other unprofessional conduct based on sex (including pregnancy, childbirth, breastfeeding or related medical conditions), race, religion (including religious dress and grooming practices), color, gender (including gender identity and gender expression), national origin (including language use restrictions and possession of a driver's license issued under Vehicle Code section 12801.9), ancestry, physical or mental disability, medical condition, genetic information, marital status, registered domestic partner status, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law or ordinance or regulation. It also prohibits discrimination, harassment, disrespectful or unprofessional conduct based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.

Acknowledgement:

Sonic is an at-will employer. The job description does not constitute an employment agreement, or contract, between the employer and employee and is subject to change. Other functions may be assigned and/or reassigned by the employer as the needs of the employer and requirements of the job change. The only employment contract that exists between you and Sonic is that of at-will employment. Employee signature below constitutes employee's understanding of the requirements, essential functions and duties of the position.