Senior Marketing Manager, Growth, GrabAds

A Senior Marketing Manager, Growth at GrabAds is responsible for driving growth and adoption among large agencies and advertisers across Southeast Asia. They develop and implement strategies to increase revenue for Grab's advertising solutions while collaborating with various marketing functions.

Candidates for the Senior Marketing Manager, Growth position at GrabAds should have a Bachelor's degree and at least 8 years of experience in either B2B or B2C roles. Proficiency in English and a strong analytical mindset are also essential.

As a Senior Marketing Manager, Growth at GrabAds, you can expect a dynamic work environment where no two days are the same. You'll be part of a team that thrives on collaboration and innovation, working closely with various departments to achieve common goals.

Grab supports the professional development of its employees, including the Senior Marketing Manager, Growth, by providing access to various training programs and opportunities for career progression. They encourage a culture of continuous learning.

Key responsibilities include identifying new growth sources, developing and advocating for growth strategies, collaborating with marketing functions, and managing timelines and budgets for impactful projects within GrabAds.

Applying for the Senior Marketing Manager, Growth role at GrabAds is a great opportunity if you are passionate about B2B marketing, enjoy working in a tech-driven environment, and want to make a significant impact in Southeast Asia's advertising landscape.

Grab values work-life balance and promotes flexible working arrangements, so as a Senior Marketing Manager, Growth, you can also enjoy supportive well-being initiatives that cater to personal and professional needs.

When developing growth strategies, I first conduct thorough market research to identify potential opportunities. Collaborating with cross-functional teams allows me to align our marketing efforts and build plans that resonate with our target audience.

I start by collecting relevant data from various sources, using tools like Google Analytics and marketing automation platforms. I focus on identifying trends and patterns to guide my decisions and measure the performance of our marketing campaigns.

In my previous roles, I was responsible for setting and managing budgets for multiple marketing campaigns. I ensured that funds were allocated effectively, monitored expenditures, and adjusted strategies as needed to stay within budget while achieving our goals.

I prioritize open communication and regular meetings with different marketing teams. I believe in sharing ideas and leveraging each team's strengths to create cohesive campaigns that drive results.

One successful campaign I led involved a targeted approach to re-engage a segment of inactive customers. By utilizing personalization and data-driven insights, we achieved a significant rise in engagement and conversions, exceeding our KPIs.

Technology is central to modern marketing. It enables data analysis, personalization, and targeted advertising, allowing us to reach our audiences more effectively and efficiently, ultimately driving better business outcomes.

I regularly follow industry blogs, participate in webinars, and attend marketing conferences. Networking with other professionals also offers valuable insights into emerging trends and best practices.

Essential skills include strong analytical abilities, excellent communication, project management, and a deep understanding of both B2B and B2C marketing dynamics to drive growth effectively.

I approach disagreements by encouraging open dialogue and fostering a respectful environment. I believe in generating potential solutions collectively and finding common ground to move forward.

I’m passionate about solving complex problems and driving growth through innovative marketing strategies. The satisfaction derived from achieving clear metrics and making a tangible impact keeps me motivated every day.