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PR Manager

Every year, Surfshark makes thousands of publications and gets cited in global media outlets such as Wired, Bloomberg, Forbes, and BBC. All thanks to our PR team! This team researches and completes analyses on various issues such as governmental surveillance, social media censorship, and internet shutdowns. They are passionate about making privacy and security topics understandable for everyone, and their goal is to make Surfshark’s expert opinions heard.

So, if you want to provide journalists with news-worthy content, get articles into global media outlets, and enhance our brand image in the public eye – join our PR team!


If you want to:
  • Strategize and execute PR campaigns: craft and implement PR strategies that are not only effective but also tailored to different markets and cultures;
  • Media relations & press releases: prepare and pitch press releases, ensuring our narrative adapts to and resonates with the media landscape of each target market;
  • Outreach campaign management: lead the creation and execution of outreach campaigns, aligning them with market-specific strategies and business objectives;
  • Agile methodology in PR: develop agile methodologies for PR campaigns, creating studies and adapting approaches for diverse market needs;
  • Expert commentary & interviews: offer insightful commentary to various media outlets and represent the company in interviews, tailoring your approach to suit different market sensibilities;
  • Content development: generate content ideas that not only appeal to the media but also resonate across various markets, reflecting their unique preferences and trends.


And you can check off:
  • Strategic mindset: strong capability in developing and executing PR strategies that effectively address different market dynamics and cultural nuances;
  • Experience in diverse markets: proven track record of managing PR campaigns in multiple markets, understanding the distinct needs and media landscapes of each;
  • Strong communication skills: exceptional verbal and written communication skills in English, with the ability to adapt messaging for various audiences;
  • Analytical proficiency: skills in analytics to evaluate the effectiveness of PR strategies in different markets and data-driven decision-making;
  • Industry experience: at least 2 years of experience in communications, research, or related fields, with a focus on market diversity;
  • Result-oriented and creative: a result-driven approach combined with the creativity to develop appealing and market-relevant content ideas.


Here’s the deal:
  • Growth and learning opportunities: time dedicated to learning, conferences, online learning platforms, and books for your professional development;
  • Health and wellness: we want you to feel and be your best. That's why we offer various benefits, from online workouts, a physical coach and a gym to regular mental health checks;
  • Tools of your choice: choose technical equipment and the tools you need to do your best;
  • Community and celebrations: get ready for long-lasting traditions such as yearly workation, Friday get-togethers, various team buildings and company celebrations;
  • Convenient commuting: traveling from point A to point B can be a pain. That’s why, depending on your unique circumstances, we compensate part of your public transport costs;
  • Work-life balance: as a general rule, we work based on a 3+2 hybrid model. And let’s not forget the WFA policy – an opportunity to work from anywhere in the world;
  • Premium Surfshark accounts: for you, your family, and friends;
  • Gross salary: 2480 - 4140 Eur/month for the Lithuanian market. It may vary depending on your skills, experience, or location.


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CEO of Surfshark
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Vytautas Kaziukonis
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Average salary estimate

$39720 / YEARLY (est.)
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$29760K
$49680K

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What You Should Know About PR Manager, Surfshark

At Surfshark, we’re proud to have a PR team that turns our passion for privacy and security into concrete media presence. Our PR Manager plays a vital role in crafting strategies that resonate across global platforms like Wired, Bloomberg, Forbes, and the BBC. If you’re a creative thinker who loves diving deep into subjects such as governmental surveillance and social media censorship, you’ll fit right in! Leading the charge in developing effective PR campaigns, you’ll adapt our messaging to suit different cultures and markets, ensuring we’re making an impact everywhere. Your keen insight will help prepare engaging press releases and run successful outreach campaigns, driving our message home in a way that appeals to journalists. With a strategic mind and an analytical flair, you’ll assess the effectiveness of our PR efforts and make data-driven decisions that enhance our brand image. We value strong communicators, and in this role, you’ll offer expert commentary, represent Surfshark in interviews, and create captivating content that speaks to diverse audiences. Plus, our commitment to your professional growth and well-being means you'll have access to ongoing learning, health resources, and a collaborative community in a flexible work environment. Buckle up for an exciting journey where your skills will truly shine as you elevate Surfshark's story on the global stage!

Frequently Asked Questions (FAQs) for PR Manager Role at Surfshark
What does a PR Manager at Surfshark do?

As a PR Manager at Surfshark, your role involves strategizing and executing impactful PR campaigns, managing media relations, and crafting press releases tailored to various markets. You'll also lead outreach campaign management, develop agile methodologies for PR, and provide expert commentary to media outlets.

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What skills are essential for the PR Manager position at Surfshark?

Essential skills for the PR Manager role at Surfshark include a strategic mindset for developing effective PR strategies, strong communication skills, analytical proficiency, and at least 2 years of experience in communications with a focus on market diversity.

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How does Surfshark support the professional development of its PR Manager?

Surfshark supports professional development by offering opportunities for learning through conferences, online platforms, and access to books. They believe in investing in their team's growth to foster ongoing learning and improvement.

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What is the work-life balance like for a PR Manager at Surfshark?

At Surfshark, the work-life balance is prioritized through a flexible 3+2 hybrid work model and a Work From Anywhere (WFA) policy, allowing you to manage your personal and professional life seamlessly.

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What salary can a PR Manager expect at Surfshark?

The gross salary for a PR Manager at Surfshark ranges from 2480 to 4140 EUR per month, depending on skills, experience, and location, making it a competitive option in the Lithuanian market.

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What benefits does Surfshark offer to its PR Manager?

Surfshark offers various benefits including health and wellness resources such as online workouts, a physical coach, mental health checks, and premium Surfshark accounts for you and your loved ones, ensuring a supportive work environment.

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How important is teamwork for the PR Manager position at Surfshark?

Teamwork is crucial for the PR Manager position at Surfshark. Collaborating with the team during media campaigns, sharing insights, and participating in company celebrations contribute to a positive work culture and enhance overall PR efforts.

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Common Interview Questions for PR Manager
What experience do you have that makes you a good fit for the PR Manager role at Surfshark?

Highlight your previous roles in PR or communications that required you to develop campaigns. Discuss specific projects where you managed media relations and drove successful outreach, emphasizing your adaptability to different markets.

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How do you measure the success of a PR campaign?

Discuss metrics like media coverage, press release pickup rates, and audience engagement levels. Mention how you analyze data and adjust strategies based on these insights to improve future campaigns.

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Can you give an example of a successful PR strategy you've implemented?

Provide a detailed example of a PR strategy you developed, the goals you set, the steps you took, and the results it achieved. Explain the context and how you adapted your approach for the target audience.

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How would you handle a crisis situation in a PR context?

Discuss your approach to crisis management, including gathering information, determining key messages, and maintaining transparency. Emphasize the importance of timely communication to manage reputation during a crisis.

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What media outlets have you successfully worked with in the past?

Provide examples of media outlets you have established relationships with, detailing specific pieces you pitched or worked on. Showcase your understanding of the media landscape relevant to Surfshark.

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How do you stay updated on current trends in PR?

Explain the methods you use, such as following industry news, joining PR associations, attending webinars, and participating in networking events. Share how staying current informs your strategies.

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What techniques do you use to adapt messaging for diverse markets?

Talk about your process for researching cultural nuances, audience preferences, and local trends. Emphasize how adapting messaging helps to ensure brand relevance across different regions.

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Describe your writing process for press releases.

Outline the steps you take in your writing process, including research, crafting key messages, determining the structure, and revising drafts based on feedback. Highlight the importance of clarity and engagement.

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In your view, what role does storytelling play in PR?

Discuss how storytelling is essential in shaping narratives that resonate with audiences. Explain how compelling stories can effectively convey complex messages and enhance brand image.

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Why do you want to join Surfshark as a PR Manager?

Share your passion for the mission of Surfshark and its focus on privacy and security. Emphasize your desire to contribute to a company that values innovation and impactful communication in its PR efforts.

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Our dream is a world where people have full control of their digital lives. That's why we humanize digital security to make it accessible to all.

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Full-time, hybrid
DATE POSTED
November 27, 2024

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