Global CRM/Campaign specialist- Mercari/Crossborder

Global CRM/Campaign specialist, Cross Border Team

• Employment Status:　Full-time
• Work Hours: Full Flextime (no core time)
• Office: Roppongi

For more details, see the Overview of Our Positions section on our Careers site.

About Mercari

Circulate all forms of value to unleash the potential in all people

"What can I do to help society thrive with the finite resources we have?" The Mercari marketplace app was born in 2013 out of this thought by our founder Shintaro Yamada as he traveled the world. We believe that by circulating all forms of value, not just physical things and money, we can create opportunities for anyone to realize their dreams and contribute to society and the people around them. Mercari aims to use technology to connect people all over the world and create a world where anyone can unleash their potential. For more information about Mercari Group’s mission, see Mercari’s Culture Doc

Organization/Team Mission

Team mission and expectations of the role

• To implement the most effective promotions, and establish Mercari as a significant player in the global market for purchasing second-hand items, mainly focus on Taiwan and HongKong markets.

See here for more information about our mission and values.

Mercari cross-border team is seeking a talented CRM Specialist for the global markets. The selected candidate will be responsible for developing and implementing CRM strategies aimed at expanding our global market presence from ground zero. This role requires expertise in building CRM systems. The ideal candidate will have a solid understanding of international markets, excellent communication skills, and a proven track record of driving customer engagement and retention.

Work Responsibilities

• Develop and execute comprehensive CRM strategies to drive customer acquisition, engagement, and retention in global markets.
• Collaborate with cross-functional teams to understand business objectives and align CRM initiatives accordingly.
• Utilize CRM platform to design, build, and optimize personalized customer journeys across multiple channels (email, push notifications, in-app messaging, etc.).
• Implement data-driven approaches to segment customers and tailor messaging for different audiences.
• Continuously analyze CRM performance metrics and optimize campaigns to maximize effectiveness and ROI.
• Stay updated on industry trends and best practices in CRM, customer segmentation, and marketing automation.
• Provide regular reports and insights to stakeholders on CRM performance and opportunities for improvement.

Unique Challenges

• The role involves expanding Mercari's market presence globally, which presents challenges in understanding diverse cultures, consumer behaviors, and market dynamics across different regions.

• The growth and marketing team of the cross-border division is still a small team and this position provides a very flexible and innovative environment where individuals can take on multifaceted responsibilities, wear multiple hats, and adapt quickly to evolving priorities and market conditions.
• Global work environment using English and Japanese as official languages.　

Qualifications

• Required Experience/Skills
• Proven experience in developing and implementing CRM and Campaigns, preferably in a global or cross-border context.
• Proficiency in using CRM platforms and familiarity with marketing automation tools.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent project management skills with the ability to prioritize tasks and manage multiple projects simultaneously.
• Business-level English or Chinese proficiency required.
• Excellent communication and interpersonal skills with the ability to collaborate effectively across teams and cultures.
• Creative problem-solving skills with a proactive and results-oriented mindset.
• Preferred Experience/Skills
• Bachelor's degree in Marketing or a related field.
• Not only utilizing CRM platforms, but also has an experience to improve the CRM platform itself collaborating with Product / Engineering team
• Proven track record in developing and executing successful brand campaigns across both digital and traditional media.
• Strong communication and cross-functional collaboration skills, with the ability to work across diverse teams and cultures.
• Strategic mindset with a focus on long-term brand building and measurable outcomes.
• Language 
• English：Independent (CEFR - B2) 必須
• Japanese：Independent (CEFR - B2) 必須
• Chinese：Proficient (CEFR - B2) 歓迎　

For details about CEFR, see here.

Learn More About Mercari Group

• Careers site: https://careers.mercari.com/en/   
• Mercan: https://mercan.mercari.com/en/  
• Social media: X / Linkedin 
• https://mercan.mercari.com/en/articles/41175/

Recruiting at Mercari

At Mercari Group, we value empathizing with and embodying the mission and values ​​of the Group and each company. To promote the creation of an organization that maximizes the total amount of value exhibited by all members, we would like to understand the experience and skills of each candidate as accurately as possible.

Recruiting cycle at Mercari Group

• Application screening
• Skill assessment: For engineering positions, you will be asked to complete a skill assessment on HackerRank or GitHub. For non-engineering positions, you may be asked to complete an assessment depending on the position. (The timing of the assessment may coincide with the interview process.)
• Interview: The number of interviews may vary depending on the position.
• Reference check: We will ask for online references around the timing of the final interview.
• Offer: Offers will be determined carefully in consideration of the final interview and the reference check.

　Learn more about our recruiting process here.

Equal Opportunity Hiring

Here at Mercari, we work to realize a world in which no one’s potential is limited by their background and everyone has the opportunity to freely create value. We also firmly believe that a mindset of Inclusion & Diversity is essential for us to achieve our mission.

This, of course, extends to our hiring practices as well. Mercari is committed to eliminating discrimination based on age, gender, sexual orientation, race, religion, physical disability, and other such factors so that anyone who shares our mission and values can join us, regardless of their background. For more details, please read our I&D statement.

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