Bouldering Project’s mission is to foster meaningful human connection with the most inspiring and inclusive climbing, movement, and community spaces. We care deeply about humans. We’re driven by the pursuit of better. We create joyful places and pathways for climbing, fitness, yoga, and social experiences that inspire people to challenge themselves and engage in a lifestyle centered around health, friendship, and purpose. The Event Lead is a curator of human connection through conscious, fun, and engaging event offerings. They are responsible for understanding the culture, happenings, successes, and concerns of our Dallas community through relationship building, market outreach, and public relations. They will work with the General Manager, Community Marketing Manager and Leadership team to create a calendar of high-quality events and happenings to drive customer engagement, and administer those activities. They will drive event revenue, as well as support the market's goals with successful and highly interactive events in our gym and the greater community. They will work to drive event creation, promotion, execution, and communication of the events with regard to budget and needs of the gym.
GENERAL RESPONSIBILITIES- Lead boots-on-the-ground grassroots marketing to integrate the gym into the local community and drive new customer acquisition, conversion to membership, and member retention through events
- Plan, strategize, and execute event programs throughout the year.
- Work with the General Manager, other local managers to create a calendar of events, workshops, specialty programs, partnerships, and local happenings to drive customer engagement, and proactively manage those events.
- Manage public facing communication to our local community with regards to our upcoming events and work with marketing & operations to make sure event details are available to promote in a timely manner.
- Lead local events, and serve as local lead for brand-wide events
- Build and maintain strong relationships with local vendors, charity partners, event sponsors, affinity groups, businesses, schools, etc. to facilitate high-quality events and drive customer traffic
- Manage and drive event revenue and expense related to budgetIn collaboration with local management team, actively follow up and sell new memberships to potential clients/trial users
- Create event programming schedules, lead event advertising efforts and registrations, etc.
- Support marketing campaigns around events with distributing on-the-ground materials and operations training
- Stay abreast of the styles and cadence of competitor and other local events
- Maintain and order supplies for event programing
- Follow up on providing reporting and data regarding the success of events
- Other duties as assigned
Working Conditions- Many duties require the availability to work a flexible schedule based on business needs and events, including possible evenings and weekends.
- Working mainly Inside and sometime outside
- Duties often occur before and after regular business hours.