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Junior User Acquisition Manager | Ruby Labs

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We are seeking a Junior User Acquisition Manager to join our growing team and help drive subscriptions across three brands within our holding company. The ideal candidate should have experience with 2+ advertising platforms (FB/Google Ads, Telegram, TikTok, SnapChat, X, etc) and must be ready to quickly learn new platforms as part of their role. This position requires adaptability and enthusiasm for mastering new advertising channels, as you'll be expected to become proficient with various platforms beyond your current expertise.

Key Responsibilities

  1. Campaign Management:

    • Manage and optimize advertising campaigns across multiple platforms.

    • Learn new advertising platforms and implement best practices.

    • Monitor campaign performance and make data-driven optimizations.

    • Assist in budget allocation and management.

  2. Data Analysis and Insights:

    • Conduct in-depth analysis of campaign performance metrics.

    • Collaborate closely with the data team to leverage reports and data tools.

    • Use data-driven insights to inform strategy and tactical decisions.

  3. Campaign Structure and Optimization:

    • Design and implement optimal campaign structures.

    • Continuously test and refine ad creatives, targeting, and bidding strategies.

    • Conduct A/B testing to improve campaign performance and identify scaling opportunities.

  4. Telegram-Focused Management:

    • Oversee and optimize user acquisition efforts exclusively on Telegram.

    • Allocate budget effectively based on performance and potential.

    • Stay updated on Telegram platform changes and new features, adjusting strategies accordingly.

  5. Strategy Development:

    • Collaborate with leadership to establish clear acquisition goals, KPIs, and budgets.

    • Develop comprehensive user acquisition strategies aligned with company objectives.

    • Continuously adapt strategies based on performance data and market trends.

  6. Market Research:

    • Stay abreast of industry trends, ad platforms updates, and best practices in user acquisition.

    • Identify and evaluate new acquisition methods within Telegram.

  7. Cross-functional Collaboration:

    • Partner with the data team to leverage insights and improve decision-making.

    • Collaborate with creative producers to ensure ad creatives align with performance goals.

    • Work with other teams (e.g., product, marketing) to ensure cohesive user acquisition efforts.

Qualifications

  1. Experience:

    • 1+ years of experience in digital marketing or user acquisition.

    • Hands-on experience with at least 2 major advertising platforms (e.g., Meta, Google, TikTok).

    • Experience with performance marketing and campaign optimization.

  2. Technical Skills:

    • Strong analytical skills and data-driven mindset.

    • Proficiency in Excel and basic data analysis.

    • Understanding of marketing metrics and KPIs.

    • Familiarity with marketing analytics tools.

  3. Personal Qualities:

    • Eager to learn new platforms and technologies.

    • Detail-oriented and organized.

    • Strong problem-solving abilities.

    • Excellent communication skills.

    • Self-motivated and proactive.

  4. Personal Attributes:

    • Results-oriented with a passion for achieving tangible business outcomes through digital marketing efforts.

    • Strong problem-solving and decision-making capabilities.

    • Adaptable and quick to learn in a dynamic digital landscape.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. 🏡⏰

  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. 🌴💼

  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. 🎉🌟

  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. 💻🚀

  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1dHF4ctKlez75whdn-ybUwP5d5Wr0BdwVrorrm_fM40Q/preview 📈💼

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

  • Recruiter Screening (40 minutes)

  • Technical Interview (90 minutes)

  • Final Interview (60 minutes)

Life at Ruby Labs

At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe.

We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries.

#Li-Remote

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What You Should Know About Junior User Acquisition Manager | Ruby Labs, Ruby Labs

Are you ready to kickstart your career as a Junior User Acquisition Manager at Ruby Labs? Join our dynamic team and help us drive subscriptions across our innovative brands. At Ruby Labs, we pride ourselves on creating cutting-edge consumer products that revolutionize the health, education, and entertainment industries. As a Junior User Acquisition Manager, you will dive into the exciting world of digital marketing, utilizing platforms like Facebook, Google Ads, TikTok, and more to optimize our advertising campaigns. Your role will involve managing campaigns, analyzing data, and collaborating with our awesome teams to develop effective strategies. Embrace the challenge of mastering new platforms quickly and using data-driven insights to make tactical decisions. Your passion for continuous learning will shine as you stay up-to-date with industry trends and leverage your growing skills to enhance our user acquisition efforts, especially on Telegram. Plus, you’ll receive unbeatable perks including remote work flexibility, unlimited PTO, and state-of-the-art equipment to help you thrive. At Ruby Labs, we believe in nurturing talent and fostering a vibrant community—come be a part of our journey, where innovation meets opportunity!

Frequently Asked Questions (FAQs) for Junior User Acquisition Manager | Ruby Labs Role at Ruby Labs
What does a Junior User Acquisition Manager do at Ruby Labs?

At Ruby Labs, a Junior User Acquisition Manager is responsible for managing and optimizing campaigns across various advertising platforms like Facebook and Google Ads. You’ll conduct in-depth analysis of campaign performance, collaborate with teams to develop strategies, and continually adapt based on data insights. It's an exciting role that combines creativity and analytics to drive user subscriptions.

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What qualifications do I need for the Junior User Acquisition Manager position at Ruby Labs?

To excel as a Junior User Acquisition Manager at Ruby Labs, you should have at least 1 year of experience in digital marketing, hands-on experience with major advertising platforms, and a strong analytical mindset. Proficiency in basic data analysis and an eagerness to learn new technologies are key qualities we seek in candidates.

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What are the responsibilities of the Junior User Acquisition Manager at Ruby Labs?

As a Junior User Acquisition Manager at Ruby Labs, your key responsibilities include managing advertising campaigns, analyzing performance metrics, optimizing ad creatives, and staying updated on industry trends. You'll also play a vital role in budget allocation and collaborating with creative teams to achieve our user acquisition goals.

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Is remote work allowed for the Junior User Acquisition Manager role at Ruby Labs?

Yes, Ruby Labs offers a flexible remote work environment for the Junior User Acquisition Manager position. You can enjoy the freedom to work from anywhere while maintaining a healthy work-life balance, making it easier to fit your professional and personal commitments.

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What benefits can I expect as a Junior User Acquisition Manager at Ruby Labs?

As a Junior User Acquisition Manager at Ruby Labs, you’ll enjoy benefits like unlimited PTO, paid national holidays, and a company-provided MacBook. We prioritize your well-being and productivity, ensuring you have everything you need to thrive in your role.

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What tools do Junior User Acquisition Managers at Ruby Labs use?

Junior User Acquisition Managers at Ruby Labs utilize a variety of tools to enhance campaign performance, such as data analysis and marketing analytics tools. Familiarity with platforms like Facebook Ads and Google Ads is essential, as well as a basic understanding of Excel for data insights.

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What is the interview process like for the Junior User Acquisition Manager position at Ruby Labs?

The interview process for the Junior User Acquisition Manager role at Ruby Labs consists of a recruiter screening, a technical interview, and a final interview. While the initial review of applications typically takes 3 to 5 days, each step is designed to assess your fit and skills for the role.

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Common Interview Questions for Junior User Acquisition Manager | Ruby Labs
Can you describe your experience with digital marketing and user acquisition?

When responding to this question, highlight your hands-on experience with specific advertising platforms and any successful campaigns you've managed. Discuss the strategies you employed, the results achieved, and how these experiences have prepared you for the Junior User Acquisition Manager role at Ruby Labs.

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What advertising platforms are you the most comfortable using?

Be specific about the platforms you have experience with, such as Facebook Ads or Google Ads. Explain how you've used these tools in previous projects, citing examples of campaigns you optimized and their impact on user acquisition.

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How do you analyze and use data to improve campaign performance?

Discuss your analytical skills and your methodology in monitoring key performance metrics. Explain how data-driven insights have influenced decisions in previous roles, such as optimizing ad creatives or adjusting budgets for better performance.

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What do you know about Telegram as a marketing tool?

Share your knowledge of Telegram’s features and its potential for user acquisition. If you have any personal experience using Telegram for marketing, detail those examples and discuss how you would approach this platform as part of your strategy at Ruby Labs.

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Describe a time you had to adapt to a new advertising channel quickly.

Give an example of a situation where you were required to learn a new platform or tool under a tight deadline. Discuss how you approached the learning process, what resources you utilized, and how your quick adaptation led to successful outcomes.

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How do you prioritize tasks when managing multiple campaigns?

Explain your approach to time management and prioritization. You can discuss using project management tools, setting clear goals for each campaign, and maintaining open communication with your team members to ensure efficiency and effectiveness.

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What methods do you use for A/B testing in campaigns?

Discuss the A/B testing process you follow, including how you formulate hypotheses, set benchmarks for success, and analyze results. Highlight any specific campaigns where A/B testing led to significant improvements in metrics.

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How would you collaborate with creative teams at Ruby Labs?

Describe the importance of cross-functional collaboration and how you would engage with creative producers to ensure ad creatives align with performance goals. Communication and feedback are key elements to mention in your response.

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What are your personal goals for growth in this role?

Express your commitment to professional development and how you envision growing as a Junior User Acquisition Manager. Share specific areas where you would like to improve or explore further and how Ruby Labs can support your aspirations.

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How do you stay updated on industry trends and best practices?

Discuss your approach to continuous learning, such as subscribing to relevant industry blogs, participating in webinars, or networking with professionals in the field. Share how staying informed helps you implement effective strategies in your campaigns.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
November 28, 2024

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