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Creative Growth Strategist

JOB DETAILS

Job Title: Creative Strategist

Location: Remote

Work Shift: US time zone
Working Hours: 20 hours per week (Part-time)

Job Description:

We are seeking a highly creative, innovative, and strategic individual to join our team as a Creative Strategist. This role is critical to developing and overseeing the creative direction of our marketing campaigns across various platforms. The ideal candidate will blend creativity with strong strategic thinking, ensuring our campaigns resonate with our target audience and achieve our business goals.

Key Responsibilities:

  • Develop and lead the creative strategy for marketing campaigns, ensuring alignment with product positioning and brand messaging.
  • Identify innovative and data-driven approaches to engage target audiences, leveraging insights from market research.
  • Build a robust creative testing framework that emphasizes fast experimentation and optimization based on performance metrics.
  • Drive clarity across all creative outputs, ensuring that each ad clearly communicates the value proposition, as seen in the Long-Form Explainer Ads episode.
  • Oversee the creative process from concept to execution, ensuring all marketing materials are cohesive and of high quality.
  • Provide guidance to the creative team to push boundaries while adhering to brand guidelines and ensuring consistent messaging.
  • Collaborate closely with media buyers to understand what types of creatives resonate with the audience, leveraging A/B testing and iterating based on performance data.
  • Design and manage the production of cost-effective content, prioritizing "ugly ads" for quick, relatable content that feels native to platforms like TikTok and Instagram.
  • Ensure alignment of creative output with the specific features and algorithms of social platforms such as Meta, TikTok, and YouTube, based on insights from Sarah Levinger's content-focused strategies.
  • Collaborate with content creators and media buyers to produce engaging content across multiple formats, ensuring it resonates with the audience.
  • Conduct thorough market research to stay ahead of trends and understand audience preferences, using this data to inform creative decisions.
  • Analyze campaign performance data to identify areas for improvement and refine strategies to meet key performance indicators (KPIs).
  • Act as the creative liaison between various teams, ensuring seamless integration of creative elements across marketing, product, and design departments.
  • Partner with the influencer marketing team to incorporate influencer-generated content into broader campaigns, enhancing overall effectiveness.
  • Stay current with industry trends and emerging platforms, proposing fresh ideas and innovative solutions to keep content engaging.
  • Experiment with new concepts and techniques to ensure our marketing efforts remain relevant and impactful.

Key Themes:

  • Data-Driven Decision Making: Comfort in using data to inform creative strategy, from testing new hooks to adapting designs based on audience response.
  • High-Volume, Low-Cost Content: Emphasis on producing a high volume of content with a low budget, focusing on authenticity and fast iteration over high production value.
  • Direct Response Focus: Alignment on direct response advertising, concentrating on campaigns designed to generate immediate conversions, while embracing bid caps to maintain cost efficiency.




Qualifications:

  • 3+ years of experience in a creative strategy role, preferably within a digital marketing agency or in-house team.
  • A degree in Marketing, Advertising, Communications, or a related field is preferred but not required with sufficient relevant experience.
  • Familiarity with design tools (Adobe Creative Suite, Figma, Canva) and video editing software (Premiere Pro, After Effects) is a plus.
  • Strong understanding of social media platforms and ad managers, especially Facebook, Instagram, TikTok, Google Ads, and YouTube.
  • Excellent verbal and written communication skills to articulate creative ideas and strategies.
  • Experience with analytics tools (Google Analytics, social media insights, or similar) to track and optimize campaign performance.
  • Ability to lead, inspire, and manage a team of creative professionals while maintaining a collaborative and results-oriented environment.

Average salary estimate

$60000 / YEARLY (est.)
min
max
$50000K
$70000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Creative Growth Strategist, More Staffing LLC

Join our dynamic team as a Creative Growth Strategist, where your innovative thinking and creativity will shine! In this remote part-time role, you will be instrumental in shaping and overseeing the creative direction of our marketing campaigns across various platforms. We’re looking for someone who can creatively engage our target audiences while driving business goals forward. As a key player, you'll develop cutting-edge strategies that not only resonate but also ensure alignment with our brand messaging. You'll build a creative testing framework that focuses on fast experimentation and optimization to make sure every campaign is impactful and engaging. Your expertise will shine through as you oversee the creative process from concept to execution, collaborating closely with media buyers, content creators, and influencers. Staying ahead of trends and using insights to inform your creative decisions will be essential. With a likelihood of diverse projects, you will prioritize cost-effective content production that feels authentic to platforms like TikTok and Instagram. If you are passionate about making a direct impact through vibrant and strategic marketing, then this is the perfect opportunity for you to thrive in a supportive and engaging environment!

Frequently Asked Questions (FAQs) for Creative Growth Strategist Role at More Staffing LLC
What does a Creative Growth Strategist do at our company?

As a Creative Growth Strategist, your role is to develop and lead the creative strategy for our marketing campaigns, ensuring they align with product positioning and resonate with our target audience. You'll blend creativity with strategic thinking to implement innovative and data-driven approaches for engaging campaigns.

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What qualifications do I need to be a Creative Growth Strategist with your company?

To qualify as a Creative Growth Strategist, candidates typically need at least 3 years of experience in a creative strategy role, preferably in a digital marketing agency. Familiarity with design tools and a strong understanding of social media platforms and ad managers is highly valued.

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What are the key responsibilities of a Creative Growth Strategist?

The Creative Growth Strategist will oversee the creative process from concept to execution, develop testing frameworks, analyze campaign performance, and collaborate with media buyers and influencers to ensure effective content production and marketing strategies.

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How does this role support the company's overall marketing strategy?

This role is crucial in aligning creative output with marketing strategies to drive conversions and engagement. The Creative Growth Strategist ensures all campaigns effectively communicate our brand messaging while leveraging data insights to refine our approach.

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Is this a full-time position for the Creative Growth Strategist?

No, the Creative Growth Strategist role is a part-time position requiring approximately 20 hours of work per week, offering a flexible schedule while still making a significant impact.

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What tools and software should a Creative Growth Strategist be familiar with?

Familiarity with design tools such as Adobe Creative Suite, Figma, Canva, and video editing software like Premiere Pro and After Effects is beneficial for a Creative Growth Strategist. Additionally, experience with analytics tools like Google Analytics is useful.

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How important is data-driven decision-making for a Creative Growth Strategist?

Data-driven decision-making is fundamental for a Creative Growth Strategist. It helps in creating effective campaigns by testing new ideas, analyzing performance metrics, and adapting strategies to align closely with audience responses.

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Common Interview Questions for Creative Growth Strategist
Can you describe your creative process when developing marketing strategies?

My creative process begins with thorough research to understand the target audience. I brainstorm various ideas, develop concepts, and test them out. Collaboration with cross-functional teams helps refine these ideas, and I always remain flexible to adapt based on feedback and data insights for optimal results.

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What experience do you have with A/B testing in marketing campaigns?

I have extensive experience conducting A/B tests to identify which ad creatives resonate better with audiences. This process involves designing variations of ads, measuring their performance via key metrics, and iterating based on the results to improve engagement and conversion rates.

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How do you ensure consistency in brand messaging across different platforms?

To ensure brand messaging consistency, I develop comprehensive guidelines that outline key themes and visual identity. Regular collaboration with the creative team is also important to maintain alignment while adapting the messaging slightly to fit each platform's unique characteristics.

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How do you stay updated with the latest trends in digital marketing?

I regularly follow industry blogs, attend webinars, and participate in networking events to keep abreast of emerging trends. Additionally, I engage with other marketing professionals and consume content from thought leaders in the field to continuously learn and adapt my strategies.

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What role does data play in your creative strategy development?

Data plays a crucial role in my creative strategy development. I begin by analyzing market research, audience insights, and previous campaign performances to inform my creative direction, constantly monitoring metrics to ensure our strategies are aligned with what resonates with our audience.

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Can you share an example of a successful marketing campaign you led?

One successful campaign I led involved a multi-platform ad series that emphasized relatable content tailored for TikTok. We employed a rapid testing approach, which resulted in a higher engagement rate and improved conversion metrics, highlighting the effectiveness of authenticity over high production value.

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How do you prioritize tasks when managing multiple campaigns?

I prioritize tasks by assessing deadlines and estimated impact on overall marketing goals. Using project management tools helps keep track of progress and ensures that urgent tasks are addressed promptly while still allowing time for creative exploration.

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What strategies do you use to inspire your creative team?

To inspire my creative team, I encourage open brainstorming sessions and make it a point to celebrate innovative ideas, no matter how unconventional they may be. Providing constructive feedback and fostering a collaborative environment allows everyone's creativity to flourish.

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How do you handle feedback on your creative strategies?

I approach feedback on my creative strategies with an open mind and see it as an opportunity for growth. After gathering feedback, I analyze it to derive actionable insights, adjust the strategies if necessary, and communicate changes clearly to my team.

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What is your approach to collaborating with other departments?

My approach to collaboration with other departments involves establishing clear communication channels and shared objectives. Regular check-ins and updates ensure that everyone is aligned, and I value input from other teams as it enriches our creative solutions and strategies.

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EMPLOYMENT TYPE
Part-time, remote
DATE POSTED
November 24, 2024

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