Associate Digital Lifecycle Marketing Manager
Every day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced “sneak”) comes in. Snyk is a developer security platform that makes it easy for development teams to find, prioritize, and fix security vulnerabilities in code, dependencies, containers, and cloud infrastructure — and do it all right from the start. Snyk is on a mission to make the world a more secure place by empowering developers to develop fast and stay secure.
Joining Snyk means embracing our core values: One Team, Care Deeply, Customer Centric, and Forward Thinking. As a member of our team, you’ll have the opportunity to thrive in a dynamic environment where fostering collaboration, leading with empathy, driving business impact, and inspiring trust are at the heart of everything we do.
Our Opportunity
As an Associate Digital Lifecycle Marketing Manager at Snyk, you will be responsible for driving user engagement and conversions through optimized digital journeys. You will play a pivotal role in creating, implementing, and iterating on core touchpoints that guide site visitors and nurture them towards business goals.
You’ll Spend Your Time:
- Digital Experience Management: Analyze on-site engagement, identify optimal user paths, and optimize digital marketing technologies.
- Journey Mapping: Develop, customize, and integrate experience flows across digital platforms, including follow-up email nurture campaigns.
- Conversion Rate Optimization: Explore, define, and document on-site digital marketing tool implementations, integrations, and business processes.
- Campaign Execution: Drive ideation, strategy, and execution of scaled lifecycle campaigns to generate and accelerate sales pipeline and revenue.
- Customer Insights: Identify customer pain points, ideate solutions to improve user experience, and generate ongoing insights to inform campaign strategy and optimization.
- Personalization: Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale.
- Optimization: Design iterative experimentation plans to continuously optimize and improve campaign effectiveness.
- Metrics: Drive growth across key metrics (MQLs, Opps, pipeline, revenue) and report on performance regularly.
- Analysis: Analyze trends, develop actionable insights, and share learnings across the organization.
What You’ll Need:
- 2+ years of experience in B2B digital marketing
- 1+ years of email marketing/CRM experience
- Strong understanding of digital marketing concepts (attribution, incrementality) and email marketing best practices (deliverability, privacy laws)
- Experience with digital technologies and user journeys (e.g., Chatbots, Interactive content, CRMs like Marketo)
- Marketo experience is required.
- Creative problem-solving skills and ability to tailor campaigns/messaging to different audience personas
- Agile and adaptable to a fast-paced startup environment
- Hands-on, curious, and eager to explore new domains and technologies
We care deeply about the warm, inclusive environment we’ve created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway!
About Snyk
Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.
Benefits & Programs
Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.
- Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
- Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
- Health benefits, employee assistance plans, and annual wellness allowance
- Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances
Average salary estimate
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By
Snyk
Our mission is to empower organizations to develop fast and stay secure. Development is faster than ever, there are more apps than ever, and everything is in the developer's hands — including security. Snyk makes it easy for devs to find, priorit...
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