1. About us

Onebrief is building the future of military decisions. Our product is built for operational planning across the US and our allies and is currently in broad use at 8 of the largest military headquarters in the world. 3 of the 4 biggest operational plans in the US are currently built with Onebrief.

We’ve raised $53M in Venture Capital from top tier venture investors, including Human Capital, Caffeinated Capital, and Y Combinator. We are currently a Series B company and aspire to IPO in a few years.

We’re a rapidly growing team of 100. We’re spread worldwide, across Hawaii, the continental US, the UK, Germany, and Italy. This year, we plan to build a presence in Australia, Japan, and the Middle East.

Users love our product. They make statements like, “I will never plan again without Onebrief.” We grew usage 4x in 3 months. Last year, we achieved 100% gross retention and 158% net retention. Last year, our revenue grew 4x and reached double-digit millions. We anticipate similarly rapid growth this year.

Onebrief will become the single collaborative planning solution – from the Battalion level up to the Joint Staff, for the US and our allies around the world.

2. About you

We are looking for a highly motivated Product Marketing Manager to join our growing team in the defense technology industry. This role will be responsible for defining and executing go-to-market strategies, positioning, and messaging for our products, ensuring alignment with market needs and company objectives. The ideal candidate has 5-7 years of experience in product marketing or a related field, with a proven track record in crafting compelling product narratives and supporting sales enablement. While experience in the defense tech industry is a plus, it is not a requirement. This role requires strong analytical abilities, excellent communication skills, and a passion for technology and innovation.

• Requirements:

  • Experience: 5-7 years of experience in product marketing, with a focus on B2B technology or a related field. Experience in defense tech, aerospace, cybersecurity, or a government-oriented market is preferred but not required.

  • Skills: Strong understanding of product marketing principles, with experience in positioning, messaging, and go-to-market strategies.

  • Analytical Ability: Ability to gather and interpret market data, transforming insights into actionable strategies.

  • Collaboration: Proven ability to work cross-functionally with product, sales, and marketing teams, with strong interpersonal and communication skills.

  • Technical Understanding: Ability to grasp complex technologies and translate them into compelling marketing narratives.

  • Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).

  Preferred Qualifications:

  • Experience in a technical or government-related industry is a plus.

  • Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo) and analytics tools.

  • Experience with account-based marketing (ABM) and demand generation.

  • Experience with content creation platforms

  • Experience embedded with Product teams

• You’re well-connected in the creative community. You have a deep bench of creative contacts from agencies, vendors & freelancers, who could help you prepare a campaign in many kinds of media — LinkedIn, industry publications, video, events, billboards, etc

• You’re intense about our mission. It’s a core part of who you are

• You’re ambitious. We’re getting bigger. You should too

3. About the job

• Market Research and Analysis:

  • Conduct ongoing market research and competitive analysis to understand industry trends, customer needs, and market gaps.

  • Leverage insights to inform product positioning, messaging, and go-to-market strategies.

  • Act as the voice of the customer, championing their needs within product development and marketing teams.

• Product Positioning and Messaging:

  • Develop clear, compelling positioning and messaging for our product suite, tailored to target personas and segments within the defense tech market.

  • Collaborate with product management and sales to define product value propositions and differentiation points.

  • Ensure consistency and alignment in product messaging across all marketing channels.

• Go-to-Market Strategy and Launch Management:

  • Define and execute go-to-market (GTM) strategies for new product launches and feature updates, ensuring timely and successful launches.

  • Partner with cross-functional teams, including product management, engineering, sales, and customer success, to drive successful product launches and campaigns.

  • Develop and manage launch plans, tracking and reporting on key milestones and outcomes.

• Sales Enablement:

  • Create and maintain sales enablement materials, including product decks, battle cards, customer case studies, and FAQs, to support the sales team in driving revenue.

  • Train the sales team on product positioning, value propositions, and messaging, ensuring they can effectively communicate product benefits to prospects and customers.

  • Serve as a key liaison between marketing and sales, addressing feedback and refining materials as needed.

• Content and Campaign Development:

  • Collaborate with content, digital, and demand generation teams to create marketing collateral, including whitepapers, webinars, blog posts, and other materials that drive product awareness and engagement.

  • Support demand generation and ABM initiatives by providing product-focused insights and content, helping to tailor campaigns to specific audiences.

  • Identify and develop content that speaks to different stages of the customer journey, supporting lead nurturing and customer retention efforts.

• Performance Analysis and Reporting:

  • Track and measure the effectiveness of product marketing initiatives, providing insights and recommendations for optimization.

  • Monitor key performance indicators (KPIs) related to product adoption, customer engagement, and sales impact.