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Marketing Business Systems

Mission

Orb is on an ambitious mission to provide every business with the infrastructure to unlock their revenue. Best-in class businesses find ways to effectively align their monetization to product usage—whether that's through seats, consumption, feature limits, or usage-based tiers. Orb brings that opportunity to every software company.

We are reimagining billing and invoicing for this era of hybrid pricing in software. Billing is no longer just a finance problem, but also a high-stakes engineering observability problem that customers urgently need solved. At Orb, we take a developer-first, data infrastructure approach to this problem. We make it possible for companies to fully automate their current billing process, and to evolve their monetization strategy over time.

Orb supports the end-to-end workflow for revenue: developers love our product’s extensibility and intuitive API, product managers become empowered to iterate on pricing and packaging much faster, finance teams get fine-grained reporting to facilitate revenue recognition, and customer-facing teams benefit from the transparency Orb brings to the customer relationship.

About Orb

Orb is the modern billing infrastructure powering revenue workflows for the next wave of AI and software companies. We believe that pricing and billing shouldn’t be a blocker to building and shipping great products. We power billing for highly innovative companies like Vercel, Pinecone, Perplexity, Replit, and work with our customers on some of their most crucial revenue initiatives.

Orb has raised $44.1 million in funding from top-tier investors like Mayfield, Menlo Ventures, Greylock, and founders and operators from companies like Plaid, Datadog, Notion, Asana, HubSpot, and more.

About the role

You will be the founding member of the Business Technology team and influential in building Orb’s GTM tech stack. You will report to the Head of Marketing but expected to have direct interaction with other senior stakeholders such as the Head of Revenue and senior leadership.  You will be responsible for analyzing business processes, identifying areas for improvement, designing and implementing solutions to unlock Sales and Marketing Operations. Your knowledge of Sales and Marketing processes will be instrumental in implementing critical systems to unlock our business goals.

What you'll achieve

  • Own implementation, integration, and ongoing maintenance of Sales and Marketing systems and tools

  • Independently drive projects, including requirements, analysis, design, implementation, thoroughly testing solutions, ensuring successful project completion, launch, and maintenance

  • Critically evaluate system inefficiencies, drive fit-gap assessments, and provide recommendations for tooling and solutions that can scale with the growing needs of the business

  • Analyze and address any systems issues or integrated data issues

  • Understand sales and marketing processes to identify areas for improvements

  • Drive enhancements and tasks/bug fixes and offer technical support within GTM systems and processes

  • Stay current with the latest trends and best practices in Sales and Marketing technology

Skills you'll need to bring

  • 5+ years of experience

  • Our GTM technology stack uses Salesforce, Marketing Cloud Account Engagement (Pardot) architecture, and integrations with other SaaS applications such as tools for Lead Routing (e.g. Chilipiper), 3rd party enrichment tools (such as Clearbit, Apollo). You’ve used these tools and built integrations with these or similar ones and can learn as you go

  • You have a certification in Salesforce Administration and ideally also Marketing Cloud Account Engagement (Pardot) or have similar certifications (e.g. in Marketo) and worked with Marketing Cloud Account Engagement (Pardot) before

  • You have a good understanding of Sales and Marketing functional processes such as demand generation, data enrichment, data hygiene, lead scoring, lifecycle management, lead routing

  • You have basic familiarity with major California and EU privacy regulations and are used to manage cookies and consent frameworks

  • You display a strong bias for design and analytical thinking, and proactively identify the problems to solve and right solutions based on

  • You’ve excellent communication skills and enjoy partnering with business stakeholders (such as Sales, Marketing, Data Science, Data Engineering) on functional processes and data challenges, and deliver quick, optimal system solutions and external vendors for managing SaaS tools

  • You own project delivery and management for the projects you drive and own. You’re excited to collaborate with cross-functional stakeholders efficiently, and use appropriate communication channels to address and communicate blockers and updates

  • You’re excited to work on complex systems and wear your analytical and problem-solving hat for data analysis, technical configuration and build, and troubleshooting skills

  • You value bias for action: and are willing to prioritize and act on high-priority tasks, juggle multiple projects and tasks at one time

  • You’re excited to grasp new concepts, see the big picture across the tech stack and connect the dots quickly, and eager to learn new tools and processes

Nice to haves

  • Can code and experience in software development methodologies

Working at Orb

When you meet our team, you’ll see we’re a group of dedicated and kind individuals who care deeply about solving what is one of the most mission-critical problems for any business.

Every one of us has outsized impact on the business, our product, and our customers—we hold ourselves to a standard of excellence, with the empowerment to take risks and the judgment to focus our time on maximizing leverage.

We approach our work with intensity and a sense of urgency. With a product like ours, minutes matter: we can help accelerate other businesses tremendously if we’re focused on building quickly while maintaining critical attention to detail. When we’re 'on', we’re on.

We will focus on setting you up for success, with the right expectations and enablement. We coach on outcomes, not inputs or style. We show up for each other with kindness, which earns us the ability to have difficult conversations with trust by default and openness to feedback.

As a growing organization, we value in-person collaboration. We see it as a way to achieve our mission faster, in an environment of rapid ideation, strong alignment, and that energy that makes work more fun.

Benefits

  • Medical insurance - 100% coverage for you and dependents

  • Dental, vision, and life insurance

  • Unlimited PTO, with 15 days minimum encouraged

  • 401k plan

  • 16-week paid parental leave with equity vesting

  • Commuter stipend

  • Catered lunches in the office

Equal Opportunity Employer

We work with each other day in and day out, and strongly believe that building a diverse and inclusive team is key to our long-term goals and success as a company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

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What You Should Know About Marketing Business Systems, ORB

Are you ready to be a part of something big? At Orb, we’re on a mission to revolutionize business monetization through our innovative billing infrastructure, and we're searching for a Marketing Business Systems expert to join our team in San Francisco. Imagine working in an environment where your ideas have a direct impact on powerful software companies like Vercel and Replit. As the founding member of the Business Technology team, you'll play a critical role in shaping our go-to-market (GTM) tech stack, ensuring seamless integration of Sales and Marketing systems. Your day-to-day will involve diving deep into existing processes, identifying opportunities for improvement, and implementing solutions that unlock major operational efficiencies. If you're passionate about utilizing your 5+ years of experience with Salesforce and Marketing Cloud to drive impactful changes, this role is tailor-made for you. You'll collaborate with senior leadership, enhance our systems, and ensure that both our sales and marketing teams have what they need to succeed. Dive into data analysis, tackle system inefficiencies, and stay ahead of the latest trends in technology. Plus, you’ll join a culture rooted in kindness, excellence, and personal growth. Ready to transform how software companies approach billing? Let’s connect and see how you can shape the future with us at Orb!

Frequently Asked Questions (FAQs) for Marketing Business Systems Role at ORB
What growth opportunities are available for the Marketing Business Systems role at Orb?

At Orb, the Marketing Business Systems role offers significant growth opportunities including the chance to steer innovative projects, collaborate closely with top executives, and hone your skills in a rapidly evolving technology landscape.

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Common Interview Questions for Marketing Business Systems
Can you describe your experience with Salesforce as it relates to the Marketing Business Systems role?

In your response, highlight specific Salesforce projects you've led, the complexities you handled, and how your actions resulted in improved sales or marketing outcomes. Detail how you've used Salesforce to bridge communication between teams effectively.

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How do you prioritize tasks when managing multiple projects in a Marketing Business Systems environment?

Describe your organizational strategy, possibly using tools or methodologies like Kanban or Agile to manage workloads effectively. Talk about how you set deadlines and communicate with stakeholders to ensure project success.

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What recent trends in Sales and Marketing technology do you think are most impactful?

Discuss current trends such as automation in sales processes, the role of AI in customer engagement, or advancements in data analytics and how they can help improve business systems. Relate these trends back to how they might be applicable to Orb.

Join Rise to see the full answer
How would you assess the efficiency of a Sales and Marketing system?

Explain your approach to evaluating system performance, highlighting specific metrics you would track, like lead-to-customer conversion rates, system downtime, or response times to inquiries to identify inefficiencies.

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Can you give an example of a time you successfully overhauled a system's process?

Provide a detailed example of a process you improved: what the initial challenges were, the steps you took to enhance the system, and the quantitative results post-implementation to demonstrate its success.

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What strategies do you use for ensuring data accuracy in Sales and Marketing systems?

Discuss methods such as regular audits, implementing data hygiene practices, and using software tools to automatically validate data entries, all aimed at enhancing overall data integrity.

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How do you handle resistance to system changes from team members?

Share your experience in change management, elaborating on communication strategies, training sessions you've organized, or feedback mechanisms that helped ease transitions for teams resistant to change.

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What role does customer feedback play in shaping your approach to Marketing Business Systems?

Explain how you gather and analyze customer feedback to inform system improvements. Talk about how you incorporate user experiences to enhance workflows and better meet customer expectations.

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Can you describe your experience working with cross-departmental teams?

Illustrate a scenario where you collaborated with various teams, outlining your communication tactics, how you aligned differing goals, and the successful outcome of such collaboration.

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What are the most important metrics for tracking the success of a Marketing Business Systems implementation?

Identify metrics such as ROI, user adoption rates, lead conversion rates, and customer satisfaction as key performance indicators that determine the success of system implementations.

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TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
November 28, 2024

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