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Marketing & Communications Specialist

The Marketing & Communications Specialist will promote the company to existing and prospective customers as well as prospective candidates for employment and existing employees through strategic use of graphics, marketing material, and networking. Collaborates with business development and recruiting representatives to fully understand product and communication needs. The Marketing & Communications Specialist is also responsible for supporting the creation of marketing content/collateral.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Include the following. Other duties may be assigned.

General Brand Management/Marketing:

  • Lead in-house marketing committee.
  • Research marketing and advertising trends in the construction industry.
  • Manage Brubacher’s presence at community events.
  • Create internal communications consistent with brand and vision, mission, and values.
  • Gather materials and content necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyze these materials to determine the most effective communications technique.
  • Brainstorm and develop ideas for creative marketing and communication campaigns, which may include social and online media, print media, direct mail, and other multimedia.
  • Present design ideas and recommendations to marketing committee, recruiting, or business development team.
  • Manage Brubacher and affiliated company’s social media.
  • Analyzes data and uses it to guide marketing efforts.
  • Responsible for the website to keep information current.
  • Creates and manages the content strategy by scheduling and developing content to be used for all marketing material including social media, website, brochures, and other media.
  • Writes, coordinates, and creates Brubacher’s quarterly newsletter, The Latest Scoop.
  • Manages and coordinates recordings of the Brubacher and Beyond podcast.
  • Reputation Management: Monitor company reviews and execute activities for engaging with reviewers.
  • Collaborate with outside marketing consultant and other professionals to coordinate brand awareness and marketing efforts.

Recruiting:

  • Plan and implement a recruiting marketing and employer branding strategy to attract high-quality applicants.
  • Plan and manage recruitment media campaigns and communications with outside marketing agency.
  • Create and implement strategies for building a talent network/talent community.
  • Coordinate Brubacher presence at job fairs, including booth materials, giveaways, logistics and attendees.

 

Business Development:

  • Coordinate Brubacher presence at tradeshows, including booth materials, giveaways, logistics and attendees.
  • Plan and manage business development media campaigns and communications.

 

EDUCATION and/or EXPERIENCE:

  • Bachelors degree in Marketing, Journalism, Advertising, Communications, or related field required.
  • Minimum of three years of related experience.

ADDITIONAL QUALIFICATIONS: 

  • Strong analytical skills with attention to detail.
  • Highly motivated team player with strong communication skills.
  • Creative thinker.
  • Organizational and time management skills.
  • Ability to multitask and handle unexpected needs with urgency.
  • Proactive problem solver.
  • Critical thinker.
  • Able to grasp industry trends and generate creative ideas.
  • Proven copywriting experience.
  • Experience with WordPress, Meta Business Suite, Constant Contact, and Canva.

 

  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Training & Development
  • Wellness Resources
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CEO of Brubacher Excavating
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Keith Brubacher
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Average salary estimate

$70000 / YEARLY (est.)
min
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$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing & Communications Specialist, Brubacher Excavating

Join Brubacher as a Marketing & Communications Specialist and take your career to the next level! In this exciting role, you'll be at the forefront of promoting our company to current and potential customers as well as prospective candidates for employment. Your creativity and strategic thinking will shine as you collaborate with business development and recruiting teams to truly understand our product and communication needs. You'll create captivating marketing content, manage Brubacher's presence at community events, and lead our in-house marketing committee. If you're someone who knows your way around social media platforms, possesses strong analytical skills, and is passionate about brand management, this position could be a great fit for you. Gather insights from industry trends in construction, brainstorm original campaigns, and present your innovative ideas to our collaborating teams. You’ll have the opportunity to manage our social media, analyze data to inform marketing strategies, and maintain our website's currency. The role also involves coordinating Brubacher's presence at job fairs and tradeshows, making it central to both recruitment and business development efforts. If you're eager for a role that encourages creativity and proactive problem-solving while supporting your professional growth, we encourage you to bring your talents to Brubacher and let’s achieve greatness together!

Frequently Asked Questions (FAQs) for Marketing & Communications Specialist Role at Brubacher Excavating
What does a Marketing & Communications Specialist at Brubacher do?

The Marketing & Communications Specialist at Brubacher is responsible for promoting the company both externally and internally. This includes creating marketing content, managing social media, and collaborating with teams to ensure effective communication strategies. Additionally, the specialist plans and coordinates presence at job fairs and tradeshow events, driving both recruiting and business development efforts.

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What qualifications do I need to apply for the Marketing & Communications Specialist position at Brubacher?

To apply for the Marketing & Communications Specialist position at Brubacher, candidates should possess a Bachelor's degree in Marketing, Journalism, Advertising, Communications, or a related field, along with a minimum of three years of relevant experience. Strong analytical skills, creativity, and strong communication abilities are essential.

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What tools will I need to be familiar with as a Marketing & Communications Specialist at Brubacher?

As a Marketing & Communications Specialist at Brubacher, familiarity with tools like WordPress, Meta Business Suite, Constant Contact, and Canva is highly beneficial. These tools will be integral in managing marketing campaigns, creating content, and analyzing communication strategies.

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What type of company events will I be part of as a Marketing & Communications Specialist at Brubacher?

In this role, you'll coordinate and manage Brubacher's presence at various community events, job fairs, and tradeshows. You'll handle everything from logistics and booth materials to giveaways to represent the company's brand effectively.

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How does Brubacher support the professional development of a Marketing & Communications Specialist?

Brubacher values professional growth and offers a variety of training and development resources. As a Marketing & Communications Specialist, you'll have access to wellness resources and structured opportunities for continued learning and skill enhancement.

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What skills are essential for success as a Marketing & Communications Specialist with Brubacher?

Successful candidates for the Marketing & Communications Specialist role at Brubacher should showcase strong organizational and time management skills, be creative thinkers, and have excellent communication abilities. Critical thinking and proactive problem-solving skills, along with a keen understanding of industry trends, will also be pivotal for success.

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Is experience in the construction industry required for the Marketing & Communications Specialist role at Brubacher?

While experience in the construction industry is not explicitly required for the Marketing & Communications Specialist position at Brubacher, familiarity with marketing and advertising trends in this sector is highly advantageous. It will help you craft effective communication strategies tailored to our target audience.

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Common Interview Questions for Marketing & Communications Specialist
Can you describe your experience with creating marketing content?

When answering this question, focus on specific examples of marketing content you've created, such as social media posts, newsletters, or brochures. Discuss the objectives behind your content, the process you used, and the results achieved. Highlight your creativity and ability to adapt to brand guidelines.

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How do you handle negative feedback from clients or customers?

In your response, emphasize the importance of taking feedback constructively. Share an example of a time you faced criticism, how you responded professionally, and what steps you took to address the concerns. This showcases your problem-solving skills and your commitment to improving brand reputation.

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What social media strategies have you implemented in the past?

Discuss particular social media campaigns you've managed, the platforms you focused on, and how you measured the success of these strategies. Highlight your creativity in crafting engaging posts and your analytical skills in using metrics to refine future campaigns.

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Can you give an example of a successful marketing campaign you've led?

Prepare to share details about a campaign, including the objectives, target audience, tools used, and measurable results. This story should illustrate your leadership and innovative thinking, and why this particular campaign was successful.

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How do you stay updated with marketing trends and changes?

A good approach to answer this question is to mention specific resources you use such as industry publications, online courses, webinars, or professional groups. This will demonstrate your commitment to continuous learning in the marketing field.

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Describe a time you had to collaborate with a difficult team member.

In your response, focus on your communication and conflict resolution skills. Share a specific example where you worked collaboratively, how you navigated challenges, and what you learned from the experience to highlight your teamwork abilities.

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How do you measure the effectiveness of your marketing efforts?

Discuss various metrics you consider vital, such as engagement rates, conversion rates, or brand awareness surveys. Mention specific examples where you tracked these metrics to make informed decisions and improve future marketing strategies.

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What role does analytics play in your marketing strategy?

Explain how analytics inform your decision-making process, influencing everything from content creation to campaign adjustments. Share an example of how you've used data to refine a campaign or strategy to emphasize your analytical mindset.

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What publications or authors do you follow in the marketing field?

Mention a few marketing thought leaders or publications that you regularly follow. Adding why you admire their work and how it influences your own marketing strategies can provide insight into your passion for the field.

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Why do you want to work for Brubacher as a Marketing & Communications Specialist?

Reflect on what excites you about Brubacher’s mission, values, or industry presence. Share how your skills align with the company's needs and how you envision contributing to its growth and reputation as a Marketing & Communications Specialist.

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Full-time, remote
DATE POSTED
November 27, 2024

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