Clinical Marketing Lead (US)

The Clinical Marketing Lead role at Corti is centered around developing and executing a clinical marketing strategy tailored specifically for the US healthcare market. This position focuses on building relationships with key healthcare decision-makers and influencing stakeholders in the EHR and HIS sectors, aiming to enhance Corti's reputation as a trusted partner.

To be considered for the Clinical Marketing Lead role at Corti, candidates should have at least 5 years of experience in clinical or healthcare marketing, a deep understanding of EHR and HIS markets, and proven skills in engaging healthcare professionals like CMOs and CIOs. Excellent communication skills, both verbal and written, are crucial for this position.

Corti’s AI assistant plays a vital role in supporting healthcare professionals by capturing patient dialogue in real-time, summarizing key points, and providing nudges to manage crucial conversations. This innovation alleviates the pressures of paperwork and enhances the quality of care provided, helping professionals focus on their primary mission.

Success for the Clinical Marketing Lead at Corti will be measured through the successful launch of targeted marketing campaigns, increased brand recognition within healthcare, and achievement of key performance indicators tied to lead generation, engagement rates, and conversion metrics among EHR and HIS institutions.

Corti values diversity and inclusion, actively encouraging applications from individuals of all backgrounds. The company's commitment is reflected in its dedication to creating teams with diverse perspectives to improve the healthcare landscape, welcoming candidates regardless of race, gender, or ability.

The Clinical Marketing Lead will have ample collaboration opportunities, working closely with sales, product, and clinical teams to design effective marketing campaigns. This role emphasizes teamwork to adapt Corti's global messaging to meet local regulatory and cultural contexts, ensuring impactful engagement.

Corti's AI assistant significantly impacts patient outcomes by ensuring efficient communication between healthcare providers and patients. By allowing healthcare professionals to focus on the conversation without the burden of extensive note-taking, it enhances overall care quality and patient satisfaction.

To develop a clinical marketing strategy for Corti, I would start by analyzing the specific needs of the market, identifying key stakeholders such as CMOs and CIOs, and understanding the existing healthcare workflows. I would utilize research data to inform targeted campaigns that resonate with these decision-makers, tailoring messaging to address their unique challenges.

In my previous role, I led a healthcare marketing campaign targeting CMOs for a new tech solution. By conducting market research and leveraging testimonials from early adopters, we crafted a campaign that highlighted the solution's efficiency and compliance benefits, resulting in a 30% increase in lead generation within the first quarter.

One of the primary challenges could be overcoming skepticism from healthcare professionals who may be resistant to integrating AI into their workflows. To address this, I would focus on providing strong evidence of AI-assisted outcomes, including case studies and high-profile endorsements, to build trust and demonstrate value.

Measuring the success of healthcare marketing campaigns involves analyzing several key metrics, such as lead generation, engagement rates, conversion rates, and overall brand recognition. I would implement tools to track these metrics and continuously adjust marketing tactics based on data-driven insights to optimize performance.

Ensuring compliance in marketing strategies requires staying informed of local laws, regulations, and best practices. I would collaborate with legal and compliance teams to establish guidelines for all marketing materials, making sure they meet industry standards, particularly concerning EHR and HIS issues.

Content marketing is fundamental in healthcare marketing, as it positions the brand as a thought leader and educates healthcare professionals on important topics. By producing valuable content that addresses industry pain points and solutions, we can engage decision-makers, build credibility, and enhance brand visibility.

Staying informed involves regularly reading industry publications, attending healthcare conferences, participating in webinars, and engaging with thought leaders in the space. I also focus on networking with peers to exchange insights and share best practices that can influence marketing strategies.

I have extensive experience collaborating with cross-functional teams, particularly sales, product development, and clinical experts. This collaboration has been essential in aligning marketing messages with product features, ensuring that both customer needs and organizational goals are met effectively.

If a campaign is underperforming, I would conduct a thorough analysis to identify potential issues, such as targeting errors or ineffective messaging. Based on my findings, I would recommend adjustments—possibly re-evaluating the distribution channels or enhancing the creative aspect—to improve performance and achieve desired outcomes.

I am passionate about innovation in healthcare and believe in Corti's mission to enhance dialogue between patients and providers through AI technology. The opportunity to be a part of a team dedicated to improving patient outcomes while shaping impactful marketing strategies genuinely excites me, and I admire Corti's commitment to diversity and inclusion.