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Online Marketing Specialist

At NNG, we focus on providing millions of drivers and enterprises worldwide with reliable navigation software.  
 
NNG is looking for an Online Marketing Specialist to join the Aftersales Team based in Budapest. You are the ideal candidate if you have online marketing in the veins, with a strong understanding of Pay Per Click and Social Media advertising. If you can set up and manage campaigns autonomously, supporting our e-commerce processes with minimal guidance. If you are familiar with Search Engine Marketing, Search Engine Optimization, Google Analytics, Google Display Network, Pay Per Click and Social Media Campaigns, have experience with E-Commerce, Customer Relationship Management, and Affiliate Marketing.  
 
What would be your responsibilities? 
 
  • Market Research & Strategy: Conduct market research to identify trends, customer needs, and competitor insights. Work with the stakeholders to create a strategy to drive online traffic to our e-commerce site. 
  • Campaign Management: Develop, execute, and optimize online marketing campaigns, with a focus on paid advertising. Assure that our marketing budget is spent efficiently and effectively. When it comes to Google Ads and Meta Ads, you should be the smartest and most experienced person in the team. 
  • Analytics and Optimization: Analyze campaign performance metrics and KPIs to measure effectiveness. Use marketing tools like Google Analytics, Meta Insights and additionally make proposals on which tools we should use to track, report, and analyze campaign performance. 
  • Financial analysis: Track, analyze, report, and present to company leadership the costs, benefits, and the return on investment of campaigns. 
  • Content Creation: Create compelling and engaging content across different channels (independently or with the help of our graphic designers), including websites, landing pages and social media. 
  • Social Media Account Management: During campaigns, be responsible for administering and configuring the Facebook and Instagram accounts of the specific products, brands. 
  • Cross-domain collaboration: Work with our CRM experts, collaborate with engineering to align marketing activities with the developments, and support the sales team. 
  • External vendor coordination: Coordinate the processes with development and media agencies and be the first point of contact. 
 
The ideal candidate should possess the following  
 
Experience: 3-5 years in online marketing. A college/university degree is required. 
Language Skills: Fluency in English; knowledge of a second language is an advantage. 
Technical Skills: Proficiency in Google Ads, Analytics, Meta for Business, Meta Insights. E-commerce knowledge, CRM and affiliate marketing affinity is a plus. 
Interpersonal Skills: Positive, enthusiastic, and proactive. Excellent communication skills with a customer-centric attitude. Flexible and a good team player.  
 
Moreover, you have any of the following 
 
Familiarity with the automotive industry 
Knowledge of IT, AI or technical fields 
General knowledge of GPS navigation systems  
 
What can we give you in return?  
 
International Environment: A dynamic, youthful team in an international setting. 
Compensation: Competitive salary package with cafeteria. Private health insurance. 
Home Office: Flexible office presence arrangements
Professional Development: Access to talent development programs. Training and continuous development opportunities. 
Career Growth: Opportunities for career advancement within a multinational environment. Recognition awards. 

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What You Should Know About Online Marketing Specialist, NNG LLC

Are you passionate about digital marketing and looking for an exciting opportunity to make an impact? Join NNG as an Online Marketing Specialist in Budapest! At NNG, we provide millions of drivers around the globe with reliable navigation software, and we’re on the lookout for someone just like you to enhance our Aftersales Team. You should have online marketing in your veins! If you possess a strong understanding of Pay Per Click and Social Media advertising, and can autonomously manage campaigns to support our e-commerce processes, we want to hear from you. Your responsibilities will include conducting market research to shape marketing strategies, executing and optimizing online campaigns, and using tools like Google Analytics to analyze performance metrics. You will be in charge of content creation across various channels and managing our social media accounts, ensuring our messaging resonates with our audience. Collaboration is key, and you will work with CRM experts, our engineering team, and external vendors. With a minimum of 3-5 years of online marketing experience, excellent communication skills, and a proactive attitude, you’ll thrive in our youthful international environment. If you're ready to bring your skills to a dynamic company and grow your career, NNG is the place for you!

Frequently Asked Questions (FAQs) for Online Marketing Specialist Role at NNG LLC
What qualifications do I need to apply for the Online Marketing Specialist position at NNG?

To apply for the Online Marketing Specialist role at NNG, you should have 3-5 years of experience in online marketing, along with a college or university degree. Proficiency in Google Ads and Google Analytics is essential. Additionally, knowledge of e-commerce, CRM systems, and affiliate marketing will give you an advantage. Fluency in English is required, and a second language is a plus!

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What are the primary responsibilities of an Online Marketing Specialist at NNG?

As an Online Marketing Specialist at NNG, your main responsibilities will include conducting market research, strategizing to drive traffic to our e-commerce site, developing and managing online marketing campaigns, analyzing campaign performance, and creating engaging content. You'll also manage social media accounts and coordinate with various teams and external vendors.

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What tools will I be using as an Online Marketing Specialist at NNG?

In your role as an Online Marketing Specialist at NNG, you will be utilizing various tools such as Google Ads, Google Analytics, and Meta Insights to manage and analyze campaigns. Familiarity with other marketing tools for tracking and reporting campaign performance is also beneficial.

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What kind of growth opportunities does NNG offer for Online Marketing Specialists?

At NNG, we believe in nurturing talent and providing our Online Marketing Specialists with professional development opportunities. You will have access to talent development programs and training sessions, along with clear avenues for career advancement within our multinational environment.

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What is the work culture like at NNG for Online Marketing Specialists?

The work culture at NNG is dynamic and youthful, perfect for an Online Marketing Specialist who thrives in an international setting. We promote collaboration and innovation, providing an energetic atmosphere where every team member's input is valued and encouraged.

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What types of campaigns will I be managing as an Online Marketing Specialist at NNG?

As an Online Marketing Specialist at NNG, you will primarily manage paid advertising campaigns across various platforms such as Google Ads and social media channels. Your role will involve developing, executing, and optimizing these campaigns to maximize our marketing budget effectively.

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How does NNG support work-life balance for Online Marketing Specialists?

NNG supports work-life balance for its Online Marketing Specialists by offering flexible office presence arrangements and the option for home office work. This flexibility allows you to manage your personal and professional life effectively while contributing to our team.

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Common Interview Questions for Online Marketing Specialist
Can you describe your experience with Pay Per Click advertising?

When answering this question, share specific PPC campaigns you have managed, detailing the platforms used, budgeting strategies, and results achieved. Emphasize your ability to optimize campaigns based on performance metrics to demonstrate your knowledge and effectiveness.

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How do you approach market research for online marketing strategies?

Discuss your process for conducting market research, including tools or methods you use to identify trends and competitors. Highlight how you integrate these insights into actionable marketing strategies that drive conversions and traffic.

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What metrics do you consider most important when analyzing campaign performance?

Focus on key performance indicators (KPIs) such as conversion rate, return on investment (ROI), and cost per acquisition (CPA). Explain how you track these metrics and adjust strategies based on data analysis to improve campaign outcomes.

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Can you give an example of a successful online marketing campaign you've managed?

Provide a concise narrative of a successful campaign. Discuss the objective, the strategy you employed, the tools used, and the measurable results, such as increased sales or traffic. Use this to showcase your creativity and analytical skills.

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How do you stay updated with the latest trends in online marketing?

Mention resources like industry blogs, webinars, and networking with other marketing professionals. You can also speak about attending conferences or pursuing additional certifications to show your commitment to professional growth.

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What is your experience with content creation, and how do you ensure it aligns with marketing strategies?

Describe your content creation process, emphasizing collaboration with designers and stakeholders. Discuss how you ensure the content aligns with marketing goals, such as SEO strategies or targeted customer demographics.

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What strategies do you use to optimize social media advertising campaigns?

Talk about A/B testing, audience segmentation, and utilizing analytics tools to assess ad performance. Explain how these strategies help improve engagement and conversion rates on social media platforms.

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Describe a time when you had to work with other teams or vendors to execute a marketing campaign.

Narrate a specific instance where collaboration was key. Discuss your communication skills and how you managed timelines and expectations, illustrating your ability to work within a team-focused environment.

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How do you handle budget management for marketing campaigns?

Discuss your approach to budget management, including how you allocate resources, track spending, and measure financial effectiveness. Provide examples of adjustments made to optimize ROI.

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What tools do you prefer for tracking and reporting campaign performance, and why?

Mention specific tools like Google Analytics, Meta Insights, or CRMs. Explain your reasons for preferring these tools based on their features and how they aid in tracking performance, reporting, and most importantly, optimizing future campaigns.

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Founded in 2004, and headquartered in Budapest, Hungary, NNG is an automotive software supplier that provides a comprehensive line of product sales, parts, rental and services vital to the construction, power generation, material handling, and on-...

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Full-time, remote
DATE POSTED
November 28, 2024

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