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Digital Marketing Specialist - Affiliates

About the team

This role sits in the Affiliate team who themselves sit in a wider Performance Marketing team here at Deliveroo. The team's main focus is driving growth. Growth could be so many things for this team, for example; getting a consumer to give us a try for the first time, driving customer loyalty, finding new riders for the business or encouraging users to sign up to Plus (our loyalty subscription). 

As a channel, Affiliates is growing rapidly. As we add more markets into the channel we are finding new smart ways to communicate with our users. We are a vibrant function, collaborating closely with Creative Studio, Data Science and Marketing Technology teams to deliver innovative digital campaigns across 8 markets. As the “Channel Specialist” you will report into the “Head of Performance” who you will work alongside to drive forward the channel. 

Working within this team allows you to work under our hybrid working model - between London HQ and home

About the role

We're looking for a commercially minded, data-driven “Digital Marketing Specialist" to drive forward growth in their channel. The role will be focused solely on the Affiliate channel but all marketing channels work closely to ensure plans are delivered on time and projects are effectively managed. Alongside the “Head of Performance" you will be responsible for growing the affiliate channel globally and finding smart new ways to incentivise our consumers. 

What you'll be doing

  • Strategy Management - Create and manage channel strategy and ensure it is aligned with key company initiatives. 
  • Partner Management - Manage our publisher and network relationships to ensure we are getting the most out of them and continuing to grow
  • Partner Screening - Run initial calls with new partner prospects to better understand the opportunity they are selling
  • Testing New Partnerships - Lead the role out of new partnerships and work with internal teams to fund and execute them. 
  • Campaign Planning -  Deliver campaign planning and analysis for all markets
  • Platform Maintenance - Ensure our platforms are up to date and correct. 
  • Advanced Reporting - Run reports to understand weekly trends and publisher performance.
  • Internal Stakeholder Management - Update internal stakeholders on projects that we are running for them and pitch for further funding when required. (eg. Local Market Teams & Product Teams)

Requirements

  • Degree-level education or relevant work experience
  • 4-6 years of experience in affiliates
  • Basic problem-solving, structuring arguments well and finding solutions 
  • Proven communication skills & stakeholder management
  • Basic quantitative analytical skills
  • Strong written and verbal communication skills
  • Ambitious with a commercial mindset
  • A willingness to learn and an eagerness to grow within an organisation 

Why Deliveroo

Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.

Diversity

At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.

Please click here to view our candidate privacy policy.

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What You Should Know About Digital Marketing Specialist - Affiliates, Deliveroo

Are you ready to take your digital marketing career to the next level? Join Deliveroo in London as a Digital Marketing Specialist - Affiliates and be part of our vibrant Affiliate team within the Performance Marketing division. Our primary focus is on driving growth—whether it’s attracting new customers, enhancing loyalty, or finding new riders. As the Affiliate channel is rapidly expanding across eight markets, your role will involve collaborating with our Creative Studio, Data Science, and Marketing Technology teams to launch innovative digital campaigns. In this dynamic position, you'll work closely with the Head of Performance to create and manage channel strategies that align with our overarching company initiatives. You’ll take the lead in managing publisher and network relationships, ensuring we maximize our partnerships and explore fresh ways to energize our consumer base. The ideal candidate is someone with 4-6 years in affiliate marketing, possess strong analytical and communication skills, and has a keen ambition to grow within the organization. At Deliveroo, we’re all about making food more accessible and convenient. Join us and become a part of a company that values diversity and innovation. With a hybrid working model, you’ll enjoy the flexibility of working from both the London HQ and home. So, if you’re passionate about digital marketing and ready to make an impact, we’d love to hear from you.

Frequently Asked Questions (FAQs) for Digital Marketing Specialist - Affiliates Role at Deliveroo
What does the Digital Marketing Specialist - Affiliates role at Deliveroo involve?

The Digital Marketing Specialist - Affiliates role at Deliveroo involves driving growth through effective affiliate marketing strategies. This includes managing publisher relationships, developing campaign plans, and analyzing performance metrics to optimize our affiliate channel across various markets.

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What qualifications are needed for the Digital Marketing Specialist - Affiliates position at Deliveroo?

To be considered for the Digital Marketing Specialist - Affiliates position at Deliveroo, candidates should ideally have a degree-level education or equivalent experience, along with 4-6 years of affiliate marketing experience. Strong problem-solving, communication, and analytical skills are also important.

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How can I contribute to the affiliate growth strategy as a Digital Marketing Specialist at Deliveroo?

In the role of Digital Marketing Specialist - Affiliates at Deliveroo, you can contribute to the growth strategy by managing existing partnerships and screening new ones, developing campaign initiatives, and collaborating with internal teams to maximize the impact of affiliate marketing efforts.

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What type of projects will I manage as a Digital Marketing Specialist - Affiliates at Deliveroo?

As a Digital Marketing Specialist - Affiliates at Deliveroo, you will manage projects related to campaign planning, partner management, and performance reporting. You’ll regularly communicate with stakeholders and lead the rollout of new partnerships aimed at enhancing our affiliate marketing efforts.

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What makes Deliveroo a great place to work as a Digital Marketing Specialist - Affiliates?

Deliveroo provides a dynamic work environment focused on innovation and growth. As a Digital Marketing Specialist - Affiliates, you'll work in a diverse, collaborative team dedicated to transforming the food delivery industry, backed by a strong commitment to employee welfare and development.

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What benefits can I expect as a Digital Marketing Specialist - Affiliates at Deliveroo?

At Deliveroo, benefits vary by country but typically include healthcare, well-being programs, generous leave allowances, and parental leave. The company is committed to supporting its employees in various aspects of their professional and personal lives.

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Is there room for growth in the Digital Marketing Specialist - Affiliates role at Deliveroo?

Absolutely! At Deliveroo, there is a strong emphasis on career growth and personal development. As a Digital Marketing Specialist - Affiliates, you will have opportunities to expand your skills, take on new challenges, and work closely with senior leaders in the organization.

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Common Interview Questions for Digital Marketing Specialist - Affiliates
Can you describe your experience with affiliate marketing?

When answering this question, you should highlight specific campaigns or projects you've worked on in affiliate marketing. Discuss your roles in strategy development, partner management, and performance analysis. Providing metrics to demonstrate your impact will strengthen your response.

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How would you manage relationships with existing partners?

In your response, emphasize the importance of communication and trust in managing partnerships. Describe how you would regularly check-in, share performance results, and look for opportunities to innovate together that benefit both parties and drive growth.

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What strategies would you implement to grow the affiliate channel?

When discussing strategies, consider mentioning the importance of diversifying partnerships, leveraging data analytics to identify high-performing channels, and continuously testing and optimizing campaigns based on performance metrics.

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Describe a time when you had to analyze data to make a marketing decision.

One effective way to answer this is to outline a specific situation where your analysis led to a change in a marketing strategy or campaign. Discuss what metrics you analyzed, your findings, and the resulting actions and impact.

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How do you stay updated on trends in affiliate marketing?

Express your proactive approach to staying informed by mentioning resources like industry blogs, webinars, and networking opportunities. Additionally, explain how you implement new trends and techniques into your work.

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Can you provide an example of a successful campaign you've managed?

Choose a specific campaign that yielded great results and detail the collaborative process, your role in strategic planning and execution, and the key performance indicators you used to measure success. Mention any challenges faced and how you overcame them.

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How do you prioritize tasks in a fast-paced environment?

Talk about your organizational skills and the use of tools like to-do lists or project management software to prioritize tasks based on deadlines and impact. Sharing an example of a time you successfully managed multiple projects can strengthen your answer.

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What tools do you use for reporting and analysis?

In your answer, mention specific tools you are proficient with, such as Google Analytics, Tableau, or Excel for reporting and data analysis. Provide details on how you use these tools for generating insights that inform your marketing strategies.

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How would you approach testing new partnerships?

Explain your systematic approach to testing new partnerships, from initial communication to establishing clear goals and KPIs. Discuss how you would analyze the results to determine whether to continue, expand, or adjust the partnership.

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What is your approach to stakeholder management?

Outline your communication strategy for managing stakeholders, including regular updates, transparent reporting, and seeking feedback. Provide an example of how you effectively managed stakeholder expectations in a previous role.

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To create the best food delivery experience in the world.

62 jobs
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VIEW MATCH
BENEFITS & PERKS
Performance Bonus
Paid Holidays
FUNDING
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Full-time, hybrid
DATE POSTED
November 26, 2024

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