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Director, Content and Communication

Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

 

Overview

As Director of Content and Communications, you define and execute a comprehensive content strategy that fuels demand generation, public relations, and thought leadership. You are responsible for combining strategic vision with hands-on leadership to ensure impactful content and communications that align with business objectives and resonate with target audiences.

 

Responsibilities

  • Evaluate existing assets and architect a content strategy that spans the marketing funnel, driving engagement across channels, including the website and social media.
  • Oversee high-impact content creation, including whitepapers, blog posts, case studies, and executive communications, to drive pipeline growth and brand affinity.
  • Align content with lead-generation efforts and go-to-market plans in collaboration with demand generation, product marketing, and sales teams.
  • Incorporate SEO optimization into content strategies to ensure discoverability and drive traffic growth.
  • Emphasize localization or personalization of content to cater to global or segmented audiences.
  • Define and lead clear business-impact targets for content strategies.
  • Monitor content performance across channels, leveraging content performance platforms (e.g., Marketo, Google Analytics) to optimize for engagement and effectiveness.
  • Implement KPIs to measure content impact, engagement, and ROI.
  • Drive thought leadership initiatives, including PR and media outreach, to amplify the company’s brand presence and position it as an industry innovator.
  • Foster relationships with press, analysts, and influencers to deliver consistent, impactful storytelling.
  • Proactively identify emerging industry trends to position the company as a forward-thinking leader.
  • Oversee executive communications, including keynote speeches, thought leadership articles, and high-stakes presentations.
  • Lead and mentor a team of content and communications professionals, fostering a culture of collaboration and innovation.
  • Establish workflows to ensure the timely delivery of impactful content.
  • Promote scalable content practices by leveraging templates and AI tools without compromising creativity.
  • Demonstrate budget management experience to effectively oversee content production costs or PR/marketing budgets.
  • Build strong relationships with internal and external stakeholders, including executives, clients, and partners.
  • Maintain content governance to ensure consistency and high standards across the organization.
  • Collaborate closely with customer success teams to create customer advocacy stories or case studies

 

Qualifications 

Minimum Qualifications  

  • 10+ years of marketing and communications experience, with at least 3 years in senior roles within high-growth SaaS or technology companies.
  • Proven expertise in content strategy and creation, with a strong track record of developing materials that drive demand and align with marketing objectives.
  • Exceptional storytelling and communication skills, including experience crafting executive-level presentations and thought leadership content.
  • Demonstrated ability to collaborate cross-functionally with product, sales, and customer success teams.
  • Familiarity with AI tools and automation platforms for scaling content production.
  • Experience managing cross-functional global teams, especially for SaaS companies operating internationally.

Preferred Qualifications 

  • Bachelor’s degree in marketing, communications, journalism, or a related field; an MBA is a plus.
  • Experience in agency settings or SaaS industries, with exposure to high-velocity and enterprise go-to-market motions.
  • Knowledge of Account-Based Marketing (ABM) practices to align content with enterprise sales efforts.
  • Experience with rebranding efforts, particularly during periods of transformation or expansion.

  

What it’s like to work at Rithum 

When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.

As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.

At Rithum you will:

  • Partner with the leading brands and retailers.
  • Connect with passionate professionals who will help support your goals.
  • Participate in an inclusive, welcoming work atmosphere.
  • Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.
  • Receive industry-competitive compensation and total rewards benefits.

 

Benefits 

  • Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
  • A 6% 401(k) match
  • Competitive time off package with 20 days of Paid Time Off, 9 paid company holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and a paid volunteer day
  • 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
  • Accident, critical illness, and hospital indemnity insurance
  • Pet insurance
  • Legal assistance and identity theft insurance plans
  • Life insurance 2x salary
  • Access to the Calm app, MoveSpring, and Employee Assistance Program
  • Remote work stipend for internet, cell phone, office furniture and supplies
  • Culture and team-building activities
  • Tuition assistance
  • Career development opportunities
  • Charitable contribution match up to $250 per year

 

Rithum is an equal opportunity employer. We celebrate diversity and are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other protected characteristic. All employment is decided on the basis of qualifications, merit, and business need.

We're committed to providing reasonable accommodations in accordance with the law for qualified applicants. If you require assistance during the interview process due to a medical condition or need support accessing our website or completing the application process, please reach out to us by completing the Accommodations Request Form. Your comfort and accessibility are important to us, and we're here to ensure a seamless experience as you explore opportunities with our team.

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Average salary estimate

$135000 / YEARLY (est.)
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$120000K
$150000K

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What You Should Know About Director, Content and Communication, Rithum

At Rithum™, we're excited to welcome a new Director of Content and Communication to our dynamic team in Austin, working remotely. In this pivotal role, you'll define and execute a cutting-edge content strategy that drives demand generation and enhances our public relations efforts as we aim to revolutionize e-commerce experiences. Your mission is to create high-impact content that resonates with our audience and aligns with Rithum's business objectives, promoting our trusted commerce network to over 40,000 companies. You'll have the opportunity to oversee the creation of engaging materials, including whitepapers and case studies, to boost brand affinity and lead-generation initiatives in collaboration with our cross-functional teams. SEO optimization will be your ally as you craft discoverable content, while your leadership will foster an innovative culture within our communications team. With your extensive background in marketing strategy and thought leadership, you’ll monitor content performance and drive initiatives that position Rithum as an industry innovator. Join us and become a key player in driving transformative commerce solutions and flexible operations. At Rithum, we foster an inclusive and supportive environment, allowing you to thrive professionally and personally as part of a collaborative community that champions your growth.

Frequently Asked Questions (FAQs) for Director, Content and Communication Role at Rithum
What qualifications do I need for the Director, Content and Communication position at Rithum?

To be considered for the Director, Content and Communication role at Rithum, you should have a minimum of 10 years of marketing and communications experience, with at least 3 years in senior positions within high-growth SaaS or technology companies. Strong content strategy expertise, storytelling abilities, and the capacity to collaborate cross-functionally are essential. Preferred qualifications include a Bachelor's degree in a relevant field and experience with Account-Based Marketing (ABM).

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What does the Director, Content and Communication role involve at Rithum?

As the Director, Content and Communication at Rithum, your primary responsibilities will revolve around creating a comprehensive content strategy that drives engagement across various channels. You'll oversee the production of high-impact content like whitepapers and blog posts, align initiatives with lead generation efforts, utilize SEO strategies for discoverability, and mentor a team while fostering innovative thought leadership initiatives.

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What is the company culture like for the Director, Content and Communication at Rithum?

At Rithum, we pride ourselves on a transparent and inclusive culture that values collaboration and supports professional growth. As the Director, Content and Communication, you'll work alongside passionate professionals who are committed to excellence and innovation. We offer a remote-first working environment with generous benefits to help you maintain a healthy work-life balance.

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How does Rithum support the professional development of its employees?

Rithum is dedicated to fostering your career and personal growth. As a Director in our team, you will have access to numerous career development opportunities, including tuition assistance and participation in team-building activities. We believe in empowering our employees with the right resources to achieve their goals.

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What type of content will I be creating as the Director, Content and Communication at Rithum?

In your role at Rithum, you will be responsible for producing a variety of impactful content such as whitepapers, blog posts, case studies, and executive communications. You'll focus on engaging our target audience and driving our brand message while aligning content with overall marketing and sales strategies.

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What tools and platforms does the Director, Content and Communication at Rithum utilize?

As the Director, Content and Communication at Rithum, you will leverage content performance platforms such as Marketo and Google Analytics to monitor and optimize content engagement. Familiarity with AI tools and automation platforms will also play a crucial role in scaling content production effectively.

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How does Rithum approach content governance and performance measurement?

Rithum emphasizes maintaining high standards of content governance to ensure consistency and quality across all communications. As the Director, you'll implement KPIs to track content impact and effectiveness, allowing for continuous optimization based on performance metrics.

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Common Interview Questions for Director, Content and Communication
How do you develop an effective content strategy as a Director of Content and Communication?

To develop an effective content strategy, it’s critical to begin by understanding the target audience and their preferences. Conduct thorough research to identify pain points, then align content with business objectives and lead-generation goals. Collaborate with cross-functional teams to ensure cohesive messaging and integrate SEO practices to enhance discoverability. Ultimately, focus on creating a diverse content mix that engages audiences at various touchpoints.

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What experience do you have in working with cross-functional teams?

It's important to articulate specific examples of working with sales, product, and customer success teams. Discuss how you have led initiatives that required collaboration among different departments and how that had a positive impact on content strategies and overall business objectives. Highlight any experiences that demonstrate your ability to bridge gaps between teams and contribute to measurable outcomes.

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Can you provide an example of a successful thought leadership initiative you led?

When answering this question, share a detailed example that outlines the objective, strategy, execution, and results. Emphasize how you identified industry trends and leveraged them to create compelling content, engage with media outlets, or host events that positioned the company as a thought leader in the marketplace. Quantifying your impact with metrics can also strengthen your response.

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What strategies do you use to measure content performance?

To measure content performance, I implement KPIs such as engagement rates, website traffic, lead generation metrics, and conversion rates. Utilizing platforms like Google Analytics allows for tracking user behavior and interactions with content. A/B testing different content types and approaches also provides insight into what resonates best with the audience, assisting in ongoing optimization.

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How do you ensure that you produce SEO-optimized content?

Producing SEO-optimized content involves conducting keyword research to understand what terms the audience is searching for and integrating those keywords naturally within the content. Additionally, I focus on creating high-quality, engaging materials that encourage shares and backlinks. Regularly updating existing content and leveraging metadata also enhances discoverability.

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What experience do you have with budget management for content production?

When discussing budget management, highlight specific budgets you have overseen in previous roles, demonstrating how you tracked expenditures, allocated resources, and achieved ROI for various content initiatives. If possible, provide examples of cost-saving measures or situations where you've improved efficiencies within the budget while maintaining quality.

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How do you foster a culture of innovation within your content team?

Fostering a culture of innovation involves creating an environment where team members feel empowered to share ideas and experiment with new content formats and channels. Encouraging collaboration and hosting brainstorming sessions can stimulate creativity. I also promote continuous learning by providing access to industry resources and training, allowing the team to explore new trends and technologies.

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What role does data play in your content decision-making process?

Data is central to my content decision-making process. I analyze metrics from previous campaigns to inform future strategies, identifying what content types perform best and which topics engage audiences most effectively. Utilizing data helps refine the content strategy and enables smarter resource allocation, ensuring content creation aligns with audience preferences and business goals.

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How do you approach creating content for diverse audiences?

Creating content for diverse audiences involves understanding their unique needs and preferences. I conduct audience segmentation to tailor messaging and ensure cultural sensitivity. This might include localizing content or using different formats to resonate better with specific groups, making sure that all audiences receive relevant and engaging communications aligned with our brand’s voice.

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What are some challenges you've faced in previous content strategies and how did you overcome them?

Discuss a particular challenge, such as a lack of engagement or misalignment with target audience expectations. Explain the steps you took to analyze the situation, adjust the content strategy, and involve stakeholders in developing a new approach. Highlight the positive outcomes resulting from these adjustments, showcasing your ability to navigate challenges effectively.

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MATCH
VIEW MATCH
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$120,000/yr - $150,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
November 29, 2024

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