Client Partner - Mid-Market

The Client Partner - Mid-Market role at Nextdoor requires strong sales skills, particularly in advertising and account management. Candidates should have at least 4 years of experience, including a history of securing substantial new business. Proficiency in Salesforce and prospecting tools like LinkedIn is beneficial. Excellent communication, planning, and organizational skills are essential, alongside a passion for community building.

In the Client Partner - Mid-Market role at Nextdoor, compensation includes a competitive base salary plus commission, structured at a 50/50 split. Total compensation, depending on performance, ranges from $175,000 to $215,000, combining base pay and commission. Additionally, Nextdoor offers equity grants and comprehensive health benefits.

The Client Partner - Mid-Market at Nextdoor is tasked with developing multi-funnel digital campaigns that meet advertiser objectives. Key responsibilities include building a robust sales pipeline, managing account expectations, collaborating with internal teams, and providing feedback to enhance business innovation. Effectively driving revenue while connecting brands to the community is crucial for success.

Nextdoor's mission for the Client Partner - Mid-Market role revolves around cultivating stronger local communities. This means connecting advertisers with neighbors through our advertising platform, ultimately fostering real-world relationships and trust. The role emphasizes the importance of community values and trusted connections across diverse neighborhoods.

The Client Partner - Mid-Market position at Nextdoor is pivotal in fostering a culture of belonging and collaboration. This role is not just about sales; it involves building relationships both internally and externally. Emphasizing inclusivity and community building aligns with Nextdoor's values, where every team member contributes to a positive workplace culture.

Candidates applying for the Client Partner - Mid-Market role at Nextdoor should have over 4 years of experience in advertising sales or account management. A proven track record of exceeding sales goals, familiarity with media buying, and a strong grasp of digital marketing strategies are necessary. A genuine passion for community engagement and storytelling is highly valued.

As a Client Partner - Mid-Market at Nextdoor, expect a warm and inclusive work environment that embraces flexibility through hybrid work models. The company fosters a culture that values team building, innovation, and personal growth, allowing you to thrive professionally while contributing positively to community initiatives.

To approach developing a multi-funnel digital campaign as a Client Partner - Mid-Market, first, I would begin by thoroughly understanding the client’s objectives and target audience. Then, using analytical tools to gauge customer behavior, I would craft campaigns that resonate across various channels, ensuring alignment with Nextdoor's community focus. Consistent monitoring and adaptability would be critical throughout the campaign to ensure success.

In a previous role, I implemented a sales strategy focused on consultative selling. By actively listening to client needs and tailoring solutions that directly addressed their pain points, I was able to build trust and secure new business partnerships. This approach not only increased sales but also fostered long-term relationships, which is essential for success in the Client Partner - Mid-Market role.

When evaluating campaign performance, I focus on several key metrics: return on investment (ROI), engagement rates, conversion rates, and reach within the target demographic. Analyzing these metrics allows me to understand what resonates with the audience and make necessary adjustments to improve future campaign effectiveness.

Prioritizing tasks and managing the sales pipeline effectively involves using organizational tools and setting clear deadlines. I categorize tasks based on urgency and impact—focusing on high-value prospects while ensuring consistent follow-ups with existing clients. Regularly reviewing my pipeline helps identify where to allocate efforts for maximum sales efficiency.

Building relationships with key decision-makers requires a genuine approach. I focus on understanding their objectives, challenges, and unique values. This involves regular communication, offering insights relevant to their business, and establishing trust over time. Attending events and engaging on platforms like LinkedIn also provides opportunities to connect on a personal level, enhancing professional relationships.

One significant challenge I faced in sales was dealing with extended sales cycles in a competitive market. I overcame this by using data-driven insights to highlight our product's unique value propositions and by consistently following up with potential clients. Building relationships during this time was vital, as it kept the conversation alive and interest piqued.

Storytelling plays a crucial role in advertising sales as it connects products to real-life experiences. By framing data and features through compelling narratives, I can engage clients more effectively. A good story resonates emotionally, making it memorable and persuasive, which is essential when trying to sell an advertising solution.

A notable negotiation I led involved a major client whose budget was limited. I came prepared with alternative solutions that offered value without compromising quality. By emphasizing how our approach could help them achieve their objectives efficiently, we concluded with a deal that met both sides’ needs, ultimately fostering a solid partnership.

To stay informed about industry trends in advertising, I regularly follow key publications, attend webinars, and participate in professional associations related to digital marketing. Networking with industry peers also provides valuable insights. Furthermore, I find it beneficial to experiment with emerging platforms, allowing me to experience trends firsthand.

Handling negative feedback from clients requires a constructive mindset. I listen actively to their concerns, acknowledge their feelings, and look for solutions collaboratively. By demonstrating that I value their feedback and am committed to making improvements, I can turn a challenging situation into an opportunity for relationship-building and growth.