Senior Digital/Growth Marketer

WHO WE ARE: MagicSchool is the premier generative AI platform for teachers. We're just over a year old, and more than 3.5M teachers from all over the world have joined our platform. Join a top team at a fast growing company that is working towards real social impact. Make an account and try us out at our website and connect with our passionate community on our Wall of Love.

Senior Digital/Growth Marketer

Role Description: You are a results-driven Digital/Growth Marketer ready to take ownership of our digital presence and strategy across multiple platforms. In this role, you will enhance the user experience on our websites, lead SEO and SEM efforts, and manage email and targeted marketing campaigns. By collaborating with internal teams, you’ll drive growth, optimize conversions, and create impactful digital solutions that meet business and client needs.

Responsibilities:

In this role, you will be responsible for:

Optimizing and Directing Digital Experiences

• Managing the main website and Support/Community Site to ensure seamless user experiences by collaborating with the Marketing, Customer Experience, and Operations teams.

• Working with our web developer to translate business needs into a digital experience.  

Expanding and Executing Digital Marketing Campaigns

• Leading SEO and SEM strategies to increase visibility, traffic, and web leads.

• Conducting A/B testing to refine digital campaigns and improve site conversions.

Supporting Marketing Automation and Email Campaigns

• Partnering with Product Marketing, Product Management & Marketing Ops to design and execute nurturing, client engagement, and cross-sell campaigns using automation tools.

• Managing our weekly and monthly recurring email series to inform and inspire our followers, driving brand loyalty and product feature adoption. 

Creating Custom Landing Pages for ABM Efforts

• Designing and deploying high-impact landing pages tailored for account-based or program-based marketing campaigns.

• Collaborating on messaging and creative to ensure alignment with key personas.

Leveraging Analytics and Insights

• In partnership with Marketing Operations, enable tracking and analyzing performance data to inform decisions and improve ROI.

• Driving actionable insights to support internal teams in achieving digital and business objectives

Qualifications/Competencies/Skills:

To be successful in this role, you bring:

• Advanced knowledge of SEO, SEM, and digital advertising strategies.

• Proficiency in website development and management tools (e.g., WordPress, Webflow).

• Strong understanding of marketing automation platforms and email marketing best practices.

• Experience with A/B testing frameworks and conversion rate optimization.

• Ability to collaborate with cross-functional teams and manage complex projects.

Experience:

• 5-7 years of experience in digital marketing, with a focus on growth and user experience.

• Proven track record in managing and optimizing websites for business outcomes with Product-Led Growth/SaaS organizations.

• Hands-on experience with tools like Google Ads, SEO platforms, and marketing automation software.

Nice to Have:

• Experience in EdTech or related industries.

• Familiarity with ABM campaigns and AI tools for education.

• Light website development skills 

Application Notice: 

Notice: Priority Deadline and Review Start Date

Please note that applications for this position will be accepted until 12/2/24 - applications received after this date will be reviewed on an intermittent basis. While we encourage early submissions, all applications received by the priority deadline will receive equal consideration. Thank you for your interest, and we look forward to reviewing your application.

Our Benefits: We are proud to offer generous benefits, such as unlimited PTO, 100% employer covered health insurance, a wellness stipend, and vision/dental insurance.

Our Values:

• Educators are Magic:  Educators are the most important ingredient in the educational process - they are the magic, not the AI. Trust them, empower them, and put them at the center of leading change in service of students and families.

• Joy and Magic: Bring joy and magic into every learning experience - push the boundaries of what’s possible with AI.

• Community:  Foster community that supports one another during a time of rapid technological change. Listen to them and serve their needs.

• Innovation:  The education system is outdated and in need of innovation and change - AI is an opportunity to bring equity, access, and serve the individual needs of students better than we ever have before.

• Responsibility: Put responsibility and safety at the forefront of the technological change that AI is bringing to education.

• Diversity: Diversity of thought, perspectives, and backgrounds helps us serve the wide audience of educators and students around the world.

• Excellence:  Educators and students deserve the best - and we strive for the highest quality in everything we do.