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Assistant Marketing Manager

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Paco Rabanne, Salvatore Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier).  The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets. 

 

Why Join Us? 

At LUXASIA, we believe there is beauty within every talent – that is you.  

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling. 

 With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful? 

 

Key Responsibilities:

Marketing

·       Ensure correct on-site merchandizing and representation of the brand

·       Invest in the best properties through the Brand’s A&P Budget to drive the best ROI

·       Work with the brand and the retailer to build the best strategy for launch, BAU & Big events

·       PR events – planning and best in class execution

·       PR seeding- Work with cross functional teams to reduce the cost of each activation and maximize output

·       Timely approvals from the brands for all activations across online and offline for best-in-class execution

·       Monthly updates to brands / management on performance and key indicators and competition

·       Catalogue management – ensure all skus are listed and represented correctly, new skus are added, curated etc

·       Review portals for all visibility and keep management and team up to date on adjacent brands

Retail

·       Merchandising as per brand guidelines at B&M

·       Organize on ground counter activities at B&M as per brand guidelines

·       Push for visibility in store – SOH/Videos

A&P control

·       Help with A&P reconciliation with the finance on monthly basis

·       Prepare monthly A&P working sheet to update to management 

KOL and Influencers

·       Identify and work with the best influencers

·       Collaborate with KOL’s when possible, in case of barter deals

Social media

·       Manage LUXASIA India handle with minimum number of posts a week

·       Creation and approvals of all posts, captions etc that are posted

·       Prior experience of 4-5 years in beauty/ luxury/ e-commerce industry

·       Flexibility and the ability to thrive in a fast-paced environment.

·       Experience in Negotiation and Convincing Skill based role

·       Good verbal, listening and written communication skills

·       Intermediate / advanced Excel skills

·       Excellent interpersonal skills and a team player

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CEO of Luxasia
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Dr Wolfgang Baier
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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Assistant Marketing Manager, Luxasia

LUXASIA is on the lookout for a passionate and driven Assistant Marketing Manager to join our vibrant team! As the leading beauty omnichannel brand-builder in the Asia Pacific, we partner with over 100 luxury brands such as Calvin Klein, Diptyque, and Montblanc, and your role will be crucial in shaping our marketing strategies. Imagine being at the forefront of brand representation, managing on-site merchandising, and orchestrating standout PR events. You’ll collaborate with our dedicated teams to create lucrative brand strategies, track performance metrics, and continuously adapt to the ever-evolving beauty landscape. Your insights into the beauty and luxury industry and your previous experience will help you identify and connect with top influencers, drive social media engagement, and maintain our brand’s online presence effectively. You're not just joining a company; you’re becoming part of #OneTeam that’s committed to innovation and growth. At LUXASIA, we believe that your career journey should be as enriching as the brands we represent. So, if you have a flair for creativity, strong negotiation skills, and the ability to thrive in a fast-paced environment, this is the opportunity for you. Let’s work together to deliver unforgettable experiences to consumers all over Asia Pacific!

Frequently Asked Questions (FAQs) for Assistant Marketing Manager Role at Luxasia
What does an Assistant Marketing Manager do at LUXASIA?

At LUXASIA, the Assistant Marketing Manager plays a pivotal role in ensuring the successful marketing and representation of our luxury beauty brands. This includes managing on-site merchandising, planning PR events, and creating marketing strategies that align with brand objectives and drive returns on investments.

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What qualifications are needed for the Assistant Marketing Manager position at LUXASIA?

To be considered for the Assistant Marketing Manager role at LUXASIA, candidates typically need 4-5 years of experience in the beauty, luxury, or e-commerce sectors. Strong communication skills, negotiation abilities, and intermediate to advanced Excel skills are also essential for this position.

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How can I excel as an Assistant Marketing Manager at LUXASIA?

Excelling as an Assistant Marketing Manager at LUXASIA involves a combination of creativity, strategic thinking, and excellent interpersonal skills. Embrace the fast-paced environment, leverage data for decision-making, and building effective collaborations across teams will be key to your success.

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What is the work culture like for an Assistant Marketing Manager at LUXASIA?

At LUXASIA, the work culture promotes inclusivity, innovation, and collaborative spirit. As an Assistant Marketing Manager, you'll be encouraged to explore new ideas, celebrate differences, and be proactive in driving results in a supportive environment that values team contributions.

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What are the responsibilities of an Assistant Marketing Manager in PR at LUXASIA?

In the PR aspects of the Assistant Marketing Manager position at LUXASIA, you'll be responsible for planning and executing PR events, managing collaborations with influencers, and ensuring timely approvals for all activations. This role is crucial for enhancing brand visibility and relationships.

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Is prior experience in a specific industry required for the Assistant Marketing Manager role at LUXASIA?

Yes, prior experience in the beauty, luxury, or e-commerce industries is typically required for the Assistant Marketing Manager role at LUXASIA. This experience helps candidates understand the unique market dynamics and consumer behaviors that shape successful marketing strategies.

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What opportunities for professional growth are available for an Assistant Marketing Manager at LUXASIA?

LUXASIA is committed to professional development and offers numerous opportunities for growth for an Assistant Marketing Manager. Through mentorship, training programs, and the chance to work with a diverse team on high-profile projects, individuals can enhance their skill sets and advance their careers.

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Common Interview Questions for Assistant Marketing Manager
Can you describe your experience in digital marketing as it relates to the Assistant Marketing Manager role?

In your response, focus on specific digital marketing campaigns you've managed, the strategies you employed, and the outcomes achieved. Highlight how this experience aligns with LUXASIA’s focus on online commerce and luxury brand representation.

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How do you approach planning a PR event?

Discuss your step-by-step process, including setting objectives, identifying target audiences, coordinating with vendors, and measuring outcomes. Emphasize the importance of aligning the event with brand values and maximizing visibility.

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What strategies would you use to enhance brand visibility both online and offline?

Demonstrate your understanding of integrated marketing by outlining strategies that combine social media engagement, influencer partnerships, and in-store promotional activities. Tailor these strategies to LUXASIA's various luxury brands for a clearer focus.

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Can you give an example of a successful marketing campaign you’ve led?

Provide details of a specific campaign, including your role, the objectives, the tactics employed, and the results achieved. This showcases your ability to drive effective marketing efforts, which is critical for the Assistant Marketing Manager role at LUXASIA.

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How do you prioritize tasks when managing multiple projects?

Discuss a systematic approach you take to prioritize tasks, such as using project management tools or frameworks. Illustrate with examples of how this approach has led to successful project completion in the past.

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What is your experience with influencer marketing?

Share your knowledge of identifying, engaging, and measuring the impact of influencer collaborations. Providing specific examples will show your fit for working with influencers at LUXASIA.

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How do you measure the effectiveness of your marketing efforts?

Talk about the key performance indicators (KPIs) you track, how you analyze results, and any necessary adjustments you’ve made based on insights gained. This illustrates your data-driven mindset, essential for the Assistant Marketing Manager position.

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Describe a time when you had to adapt to a rapid change at work.

Share a specific situation where your adaptability was tested. Highlight how you remained effective in your role and what strategies you employed to manage the change.

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What do you consider the biggest challenge in the beauty marketing industry today?

Provide your insights on industry challenges such as increasing competition or changing consumer preferences, and discuss potential strategies for overcoming these challenges as an Assistant Marketing Manager.

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How would you handle a disagreement with a team member about a marketing strategy?

Explain your approach to conflict resolution, emphasizing effective communication, the importance of listening, and striving for a collaborative solution. This reflects your teamwork skills, which are vital at LUXASIA.

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Full-time, remote
DATE POSTED
November 29, 2024

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