Sr. Account Based Marketing (ABM) Manager

Who are we?

Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.

Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

Join us on our mission and shape the future!

Cohere seeks an experienced Sr. Account-Based Marketing (ABM) Manager to lead our strategic ABM initiatives, targeting key accounts and driving pipeline growth. This role requires a creative and data-driven marketer with expertise in optimizing campaigns to engage decision-makers within key accounts, aligning with sales teams to achieve measurable outcomes.

As our Sr. ABM Manager, you will:

• ABM Strategy Development: Design and execute multi-channel ABM strategies to engage and expand our footprint in key accounts.

• Campaign Management: Develop targeted campaigns leveraging personalized content, digital advertising, email, events, and offline channels to deliver account-specific engagement.

• Sales Collaboration: Partner closely with sales leadership and account executives to align on goals, define account plans, and ensure seamless execution of ABM initiatives.

• Data-Driven Insights: Use data and analytics to segment accounts, track campaign performance, and optimize strategies for higher ROI.

• Tech Stack Optimization: Leverage ABM and MarTech tools like [6sense, Demandbase, or similar platforms] to manage account insights and campaign performance.

• Content Personalization: Work with content teams to create highly tailored assets, such as case studies, one-pagers, and personalized landing pages, for each account across all distribution channels.

• Reporting: Regularly report on ABM program impact, including account engagement metrics, pipeline influence, and revenue growth.

This career opportunity may be a good match for you if you have:

• 8+ years of experience in B2B marketing with a focus on ABM strategies, preferably in technology-focused or B2B/SaaS environments.

• Proven track record of developing and executing marketing and GTM strategies at scale, working in high-growth companies.

• Experience collaborating with sales teams to align marketing strategies with account goals and pipeline generation.

• Proficiency in ABM platforms and tools (e.g., Demandbase, 6sense, HubSpot, Marketo, Salesforce).

• Strong project management skills with the ability to balance multiple initiatives in a fast-paced, dynamic environment.

• Excellent communication and leadership skills with the ability to build cross-functional relationships and influence at all levels of the organization.

• A data-driven mindset with exceptional analytical skills, translating insights into strategic actions that drive business performance.

• Bachelor’s degree in Marketing, Business, or Data Science (an advanced degree is a plus), or equivalent.

If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply! If you consider yourself a thoughtful worker, a lifelong learner, and a kind and playful team member, Cohere is the place for you.

We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.

Full-Time Employees at Cohere enjoy these Perks:

🤝 An open and inclusive culture and work environment 

🧑‍💻 Work closely with a team on the cutting edge of AI research 

🍽 Weekly lunch stipend, in-office lunches & snacks

🦷 Full health and dental benefits, including a separate budget to take care of your mental health 

🐣 100% Parental Leave top-up for 6 months for employees based in Canada, the US, and the UK

🎨 Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement

🏙 Remote-flexible, offices in Toronto, New York, San Francisco and London and co-working stipend

✈️ 6 weeks of vacation

Note: This post is co-authored by both Cohere humans and Cohere technology.