Marketing Operations Manager

As a Marketing Operations Manager at Enphase Energy, you'll oversee campaign operations on Salesforce Marketing Cloud (SFMC), manage project timelines, and ensure efficient execution of marketing campaigns. You will also track and report on campaign performance, utilizing tools like Incorta and Tableau while collaborating with cross-functional teams to develop integrated marketing strategies. Additionally, your SQL skills will be crucial for data analysis, enabling you to drive optimizations and ensure compliance with data privacy regulations.

To qualify for the Marketing Operations Manager role at Enphase Energy, candidates should possess a Bachelor's degree in marketing, business, data analytics, or a related field, alongside a minimum of 5 years of experience managing campaigns on Salesforce Marketing Cloud (SFMC). Proficiency in SQL for data segmentation and reporting is also essential, along with strong project management skills and familiarity with analytics and visualization tools such as Tableau or Incorta.

The Marketing Operations Manager at Enphase Energy plays an integral role in promoting sustainable energy solutions through effective campaign management and strategic communication. By optimizing marketing efforts and enhancing data analysis capabilities, this role supports the company’s mission to advance a sustainable future, helping customers make informed choices about their energy usage and encouraging the adoption of clean technologies such as solar energy.

In the role of Marketing Operations Manager at Enphase Energy, you will regularly use Salesforce Marketing Cloud (SFMC), specifically its various studios such as Journey Builder, Automation Studio, and Email Studio. Additionally, you'll engage with data visualization tools like Tableau and Incorta for campaign reporting and analysis, while SQL will be a key tool for data manipulation and customer segmentation.

At Enphase Energy, the work environment for a Marketing Operations Manager is dynamic and collaborative. You will be part of a fast-paced team that is passionate about innovation and sustainability. The company fosters a fun and engaging atmosphere, encouraging creative problem-solving and teamwork across various departments, all while working on exciting projects that push the boundaries of clean energy technologies.

Enphase Energy values growth and development, offering ample opportunities for the Marketing Operations Manager to advance within the company. As you contribute to significant projects and demonstrate your expertise in campaign operations and data analytics, you could explore various leadership roles in marketing or related fields, as well as opportunities for skill enhancement through professional development programs.

To ensure compliance with data privacy regulations at Enphase Energy, a Marketing Operations Manager must integrate compliance checks into the campaign planning and execution processes. This includes staying informed about relevant regulations such as GDPR and CAN-SPAM, implementing necessary data handling protocols, and ensuring that all marketing campaigns adhere to these standards to protect customer data effectively.

In answering this question, share specific projects you have managed using SFMC. Highlight your familiarity with its studios—like Journey Builder and Automation Studio—and mention how you have used these tools to create successful marketing campaigns, analyzing results and driving improvements based on performance data.

To effectively answer this, describe a specific campaign, focusing on your role in planning, execution, and analysis. Discuss the goals you set, the strategies you implemented, and how you measured success through analytics and reporting tools. Emphasize any innovative approaches or optimizations that contributed to the campaign's success.

Explain your project management strategies. Discuss how you prioritize tasks, allocate resources, and maintain clear communication with your team to ensure deadlines are met. Emphasize any tools or methodologies you use to stay organized and ensure efficiency across campaigns.

Discuss the significance of data analysis in informing your marketing decisions. Share examples of how you have used data to identify trends, understand customer behavior, and optimize campaign performance. Highlight your proficiency in SQL and how it aids in your analysis.

To answer, outline your process for setting up A/B tests, including how you define goals, select variables to test, and measure outcomes. Provide examples of successful A/B tests you've conducted and how the results influenced future campaigns.

Share a specific challenge, detailing the context and factors involved. Explain the steps you took to address the challenge, focusing on your problem-solving skills and how you engaged stakeholders to reach a solution, demonstrating your ability to adapt and navigate complex situations.

Discuss your communication strategy, emphasizing the importance of presenting data-backed insights when discussing campaign goals and outcomes with stakeholders. Examples of how you have successfully obtained buy-in through collaboration and transparency can be very effective.

Share specific resources you utilize, such as industry blogs, webinars, and networking events. Mention any relevant software or tools you explore, emphasizing your commitment to continuous learning and professional development to enhance your skills as a Marketing Operations Manager.

Discuss your processes for data cleansing and validation, and share examples of how you use SQL to ensure the accuracy of data used in campaigns. Include techniques you adopt to maintain data integrity throughout the campaign lifecycle.

Explain your understanding of data privacy regulations, including GDPR and CAN-SPAM. Provide examples of how you have implemented compliance practices in previous campaigns and emphasize the importance you place on ethical marketing practices.