Global Paid Media Specialist

We’re an ambitious, remote-first travel scale-up, looking to expand our marketing team with an exceptional paid specialist. If you’re a passionate performance marketer with a love for the outdoors and a knack for high-impact, digital marketing, this is the role for you!

Read more about working at Much Better Adventures.

The Role:

Much Better Adventures is on the hunt for a data-driven Paid Marketing Specialist to fuel customer growth across North America, the UK and other key international markets, through digital performance marketing platforms. 

Reporting to the Head of Performance and collaborating closely with our existing Paid Media Specialist, you will manage high-impact ad campaigns, optimize ROI, and spearhead new customer acquisition. Your primary focus will be leveraging your market expertise to drive growth in the North American and UK market, using deep insights into audience behavior, tone, and preferences. You will also support campaigns targeting other priority growth markets, ensuring a unified and effective global strategy.

This is a rare opportunity to develop the paid media strategy for a stand-out consumer brand, leading growth in the North American and UK markets, and beyond, while helping scale our bold vision for adventure travel.

Why You'll Love It Here:

We’re driven by a shared passion for unleashing the transformative power of adventure. As part of a small, focused team, you’ll shape our marketing strategy across multiple markets and channels, collaborating closely with the existing paid and organic marketing teams.

We believe in small, focused teams with clear missions, where everyone has a voice and can make a meaningful contribution. We’re constantly refining our practices to suit our team and the challenges we face, so you’ll be part of an environment that values learning, collaboration, and growth.

Key Responsibilities:

Your daily responsibilities will include:

• Paid Marketing Strategy & Execution
• Develop all paid marketing strategies across our key international markets, including audience segmentation, creative testing, and campaign optimisations.
• Manage and optimise Meta Ad campaigns to drive growth, with a key focus on North America and UK markets.
• Support paid campaigns on additional platforms and markets, ensuring a consistent strategy across channels, such as Google Ads.
• Analysis of customer insights and competition to maximise campaign performance.
• Working to budgets, tracking spend, and ensuring optimal ROI.
• This role will primarily focus on managing our key paid ad platforms but will support and develop other marketing channels, as needed.

• Campaign Analysis & Reporting
• Regularly monitoring and analysing campaign performance, providing actionable insights and reporting key metrics to relevant stakeholders.
• Defining and evaluating paid media KPIs, ensuring alignment with business growth goals.
• Conducting experiments like A/B and incrementality testing to improve ad performance and customer acquisition. 
• Collaborate with the team to interpret results and identify key growth opportunities.

• Creative & Cross-functional Collaboration
• Collaborating with the rest of the content and marketing team to develop effective localised ad creatives.
• Working cross-departmentally to align campaign strategies and goals across the marketing team and wider business.
• Collaborate well with fellow performance specialists to share learnings and align strategies across markets.
• Assist in planning and executing organic social strategies, ensuring consistency with paid campaigns.
• Create or provide clear briefs for templates and design requirements as needed.
• Supporting special campaigns, new launches, and ad hoc projects as required.
• Staying up-to-date with industry trends, ensuring our paid media strategies remain cutting-edge.

Essential Skills:

• Proven success managing and scaling large budgets on performance marketing channels, with a strong track record in North American markets. 
• Deep knowledge of North American and UK consumer behavior, market trends, and digital advertising best practices, with an understanding of how these differ by region.
• Particularly deep knowledge and experience of Meta and Google Ads, including Search, Video, Display, Performance Max and Demand Gen campaigns.
• Proficient in analysing data using Excel or Google Sheets.
• Strong knowledge of website analytics tools, like GA4 for tracking user behaviour and website performance.
• Strong understanding of audience targeting, bidding strategies, and campaign optimisation.
• Experience designing, executing, and analysing A/B tests and multivariate experiments.
• Ability to translate data into clear actionable insights for stakeholders.
• Strong communication skills for presenting data-driven strategies and results.
• Excellent at problem-solving, collaboration and a good culture fit. 

Desirable Skills:

• Experience running ad campaigns in the travel and tourism industry.
• Experience with a wide variety of digital ad platforms (e.g. Microsoft Ads, YouTube, TikTok Ads, LinkedIn Ads).
• Familiarity with marketing measurement approaches such as incrementality testing, multi-touch attribution, or media mix modelling.
• Knowledge of conversion rate optimisation and landing page testing.
• Experience with data visualisation tools.
• Familiarity with CRM tools like Hubspot or Salesforce for customer segmentation and campaign performance tracking.
• Understanding of conversion and event tracking mechanisms.
• Basic understanding of SEO to collaborate with the SEO Manager on cross-channel search strategies.
• Familiarity with database tools like Snowflake, Redshift, or BigQuery and the ability to build queries to extract insights from databases.   
• A creative mindset to contribute to content ideation for both organic and paid channels.

Experience Level: Mid (3-5 years in industry)

• An entrepreneurial and creative environment where great ideas are actively encouraged, and taking responsibility for them is expected
• The warm fuzzy feeling that comes with knowing you are making a huge difference to small independent businesses, local economies and communities
• 38 days holiday per year (inclusive of public holidays) - to be used when you like
• Annual company performance-based bonus
• Flexible hours set up (40 hours p/w for full time roles), and a fully remote company
• Company-wide, adventurous meet-ups
• Experience what we do: everyone goes on a free MBA trip within their first year
• A £500 annual travel voucher to spend on an MBA trip/s
• 30% Employee discount, plus 15% friends and family discount for MBA trips
• Generous Pension scheme (UK employees only)
• Free access to private GP, and unlimited mental health support and counselling via our partner at BHSF.
• Budget to set up a remote working space and access to co-working spaces
• Supportive Maternity and Paternity Pay: we offer 16 weeks full pay if you’re the primary caregiver & 4 weeks full pay if you’re the secondary caregiver.

What does the typical interview process look like?

Our hiring process is fully remote, and all interviews are done online. Every application is carefully read by a real member of the team (no AI screening here).

• Stage 1: Initial application and automated screening Q&A
• Stage 2: A ‘get to know each other’ interview, to find out more about your experience and see if we’re a good fit. (approx 30–45 mins)
• Stage 3: A project assignment, plus preparation for a short presentation to be given in the interview.
• Stage 4: In-depth interview where we review your assignment, listen to your presentation, with two members of the MBA team. (Approx 60–90 mins)

Job ‘Need to Know’ details:

• Applications close: Midnight, 12th December 2024.
• Preferred Start Date: Jan / Feb 2025
• Salary Range: £35-45k, depending on experience.
• Working Hours: a full time role is 40 hours per week, with core hours being 1000 - 1500 GMT (regardless of where you are based), and a flexible hours policy for the remaining time. We also welcome applicants from those wanting to work part-time, but we require 80% (32 hours) minimum.
• Location: you must be resident either in the UK or in Europe (max +2 hours GMT) 
  Note: Contract and benefits will vary depending on which country you are based in - this will be discussed at an appropriate stage in the interview process.
• We are an equal opportunities employer and strongly encourage applications from a diverse range of backgrounds and industries. Our flexible working arrangements are designed to support everyone in the team to achieve that important work/life balance in a way that works for their particular circumstances.