Marketing Manager, Audience Acquisition - Alto B2B SaaS

2 days per week in our London Bridge office.

Houseful is home to trusted brands such as Zoopla, Alto, Hometrack, Yourkeys, Mojo, and Prime Location. Together, we create the connections that power better property decisions by unlocking the combined strength of software, data, and insight.

Our software solutions power over half of all UK housing transactions each year. We help estate agents and home builders drive efficiencies, speed up transactions, improve customer experiences, and uncover new areas for business growth.

With our leading CRM platform, Alto, at the forefront, we integrate seamlessly with partners across lending, conveyancing, and prop-tech, enabling end-to-end property transactions that benefit the entire industry.

Role Summary

This is an exciting opportunity for a driven and collaborative marketing professional to own Alto's lead generation strategy. As the Marketing Manager, Audience Acquisition, you will focus on attracting and converting estate agents across the UK from SMEs to top chains.

You'll work closely with sales, product specialists, and the wider marketing team to develop go-to-market strategies aligned with a defined product roadmap. Combining your expertise in digital marketing, campaign management, and sales enablement, you will be critical in driving leads, engaging prospects, and supporting revenue growth.

Key Responsibilities

• Lead Generation Strategy: Develop and execute a robust, multi-channel lead generation strategy to attract estate agents to Alto.
• Campaign Management: Oversee digital campaigns across paid search, social media (LinkedIn, Meta), email marketing (Pardot), and organic channels.
• Performance Optimisation: Monitor and optimise campaigns to achieve KPIs, including MQLs, SQLs, and CPL targets.
• Sales Enablement: Partner with sales teams to develop content and tools that align with their goals and enhance lead conversion.
• Product Alignment: Collaborate with product specialists to build GTM strategies tailored to audience needs, ensuring alignment with the product roadmap.
• Collaboration: Work closely with cross-functional teams, including sales, product, and marketing, to ensure consistent messaging and campaign success.
• Market Insights: Stay up-to-date with industry trends, competitors, and estate agents' needs to inform marketing strategies.

Essential Skills

• Proven experience in B2B digital marketing, with a strong focus on lead generation and campaign management.
• Hands-on expertise in platforms such as Google Ads, LinkedIn, Meta Ads, Salesforce, and Pardot.
• Demonstrated ability to analyse campaign data and use insights to optimise performance.
• Strong communication and collaboration skills, with experience working closely with sales teams.
• A can-do attitude, ready to take ownership and deliver in a fast-paced environment.

Preferred Qualifications

• Experience in the tech/saas industry or working is a bonus.
• Exposure to or experience with ABM strategies is advantageous.
• Previous experience working in or with a digital agency.

We want to make Houseful more welcoming, fair and representative every day. We’ll consider everyone who applies for this role in the same way, regardless of your ethnicity, colour, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, neurodiversity status, family or parental status, or how long you’ve spent unemployed. We’re reimagining the property industry for everyone, so we want our team to represent people from all walks of life. We actively welcome your application if your demographics or background are underrepresented in the technology or property sectors.

• Everyday Flex - greater flexibility over where and when you work
• 25 days annual leave + extra days for years of service
• Day off for volunteering & Digital detox day
• Festive Closure - business closed for period between Christmas and New Year
• Cycle to work and electric car schemes
• Free Calm App membership
• Enhanced Parental leave
• Fertility Treatment Financial Support
• Group Income Protection and private medical insurance
• Gym on-site in London
• 7.5% pension contribution by the company
• Discretionary annual bonus up to 10% of base salary
• Talent referral bonus up to £5K