Customer Growth Marketer

The role

As the Customer Growth Marketer you’ll be responsible for driving new merchants to take key actions along the length of their customer journey, from sign up to product adoption and beyond. 

This critical role focuses on creating personalised, data-driven onboarding, growth and retention strategies and campaigns that ensure merchants successfully set up their accounts and continue creating payments with GoCardless. 

Working closely with other Growth Marketers in the team, the customer acquisition team, the onboarding experience team, and the product team, this role ensures a smooth transition across the lifecycle building the foundation for long-term growth and engagement.

The ideal candidate will have strong experience in marketing automation, onboarding, and customer lifecycle management, with a proven ability to create tailored campaigns that guide users through the early stages of their customer journey, in a timely manner.

What excites you 

Campaign strategy and execution

• Designing and implementing multi-channel campaign flows and automations to drive activations, product and feature adoption as well as churn prevention  (email, chatbot, SMS, in product messaging, paid social). Using personalisation and merchant data to tailor communication.

Campaign management and optimisation

• Creating lifecycle campaigns across the key merchant milestones to drive engagement across the full customer journey (adding bank accounts details, verification, making first payments, using key features). In addition to running A/B tests to ensure that the campaigns and processes are set up for success and optimised.

Cross-Team collaboration 

• Working closely with the customer acquisition team, product marketing, the product team, marketing operations and your fellow growth marketers, to ensure a consistent merchant experience and handover to the next stage of the merchant lifecycle

Data analysis and reporting 

• Tracking merchant progress through their early life journey, ensuring the experience is segmented based on their ICP,  geo and other firmographic data, ensuring merchant feedback is continually reviewed to improve their journey. Spotting opportunities for growth in the data.

What excites us  

You have proven experience in lifecycle marketing within a Fintech, or B2B environment, particularly post sign up with the goal of getting customers to use a product and become sticky. You’ll have the following skill set:

• Marketing automation: Proficiency in using marketing automation platforms (e.g: Braze, Intercom, Salesforce Marketing cloud) to build and optimise lifecycle campaigns.
• Data-driven mindset: Strong analytical skills, with the ability to use data to drive decisions and optimise campaign performance.
• Customer-centric approach: Passion for delivering an excellent customer experience and understanding how to solve customer pain points through marketing initiatives.
• Collaboration skills: Ability to work cross-functionally with other core teams 
• Language skills: French, Spanish and/or German speaker desirable