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Senior Marketing Operations and Demand Generation Manager

Snapdocs is a rapidly growing company that is disrupting the residential mortgage market, bringing scalable and sophisticated software to a pillar of the US economy that still relies on fax machines and manila envelopes. Today, 20% of real estate transactions are processed through our platform. Our products rely on carefully designed workflows, AI-based automations, and empathetic user experiences to deliver best-in-class customer experiences. We are backed by investors like Sequoia, Y Combinator, and F-Prime. 

We are an innovative team. As we expand our product offering to serve more customers in more ways, we need to grow our team with smart, hungry, and curious people. That’s where you come in…

Snapdocs is seeking a skilled and results-driven Senior Marketing Operations and Demand Generation Manager to join our dynamic team. You will be responsible for developing and implementing strategies to generate leads and revenue for the company. You will work closely with the Marketing, Sales & BI teams to align efforts and leverage data and analytics to measure and improve performance. 

What you’ll do:

  • Develop and implement strategies to support upcoming marketing campaigns and initiatives that generate leads and drive revenue for the company
  • Utilize data and analytics to measure the effectiveness of demand generation initiatives and identify areas for improvement
  • Manage and maintain the company website, including SEO optimization and development 
  • Execute and optimize paid advertising campaigns, including LinkedIn, display, and native ads
  • Publish and monitor social media channels to drive engagement and increase brand visibility
  • Provide weekly reporting on marketing metrics and key performance indicators (KPIs) to track progress and identify areas for improvement
  • Manage vendor relationships and contracts, including holding ongoing meetings and strategy discussions

You’re a good fit if you have: 

  • Proven experience in demand generation, lead generation, or digital marketing roles
  • Strong understanding of marketing automation tools and platforms, preferably Hubspot
  • Proficiency in utilizing data and analytics to measure marketing performance and make data-driven decisions
  • Experience managing websites, including SEO optimization and basic development tasks
  • Familiarity with marketing operations, including database management and SFDC campaigns
  • Demonstrated ability to execute and optimize paid advertising campaigns across multiple platforms
  • Knowledge of social media platforms and experience managing social channels for business purposes
  • Excellent analytical and problem-solving skills
  • Strong written and verbal communication skills
  • Ability to work independently and manage multiple projects simultaneously
  • Experience with vendor management and contract negotiations is a plus
  • Bachelor's degree in marketing, business, or a related field

If you are located in NY, CA, WA or MA, the salary range for this role is  $148,000 - $200,000. For all other locations, the range is $126,000 - $189,000. As a new hire, your starting salary will likely be between the 25th percentile and the midpoint of the range; however, all offers are based on the successful candidate’s experience and qualifications.

Location: 

  • Fully remote 

Snapdocs strongly values diversity and drive. We want to work with people of different backgrounds and different paths in life, and we trust our team to make smart decisions. This means we value independent work as well as collaboration. 

Our benefits include (but are not limited to):

  • Excellent health, dental, and vision benefits
  • 401(k) with up to 4% company match
  • 16 weeks paid parental leave (regardless of gender)
  • Flexible time off policy
  • Flexible spending account for healthcare and dependent care
  • Life and disability insurance

Snapdocs is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

California residents applying for positions at Snapdocs are subject to our candidate privacy policy. (www.snapdocs.com/california-candidate-privacy)

 

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Average salary estimate

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$126000K
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What You Should Know About Senior Marketing Operations and Demand Generation Manager, Snapdocs

Snapdocs is looking for a Senior Marketing Operations and Demand Generation Manager to help drive growth as we revolutionize the residential mortgage market with innovative software solutions. Our mission is to streamline an industry that still relies on outdated technologies, and you will play a crucial role in that journey! In this position, you'll collaborate with various teams like Marketing, Sales, and Business Intelligence to create effective strategies that generate leads and boost revenue. You will be leveraging your analytic skills to understand the performance of demand generation efforts and make necessary adjustments for improvement. From optimizing our website's SEO to managing paid ad campaigns across platforms like LinkedIn, your input will directly influence brand awareness and customer engagement! We also need someone who is comfortable using data to guide marketing decisions and has experience maintaining vendor relationships. If you are a proactive, analytical thinker with a knack for digital marketing and a passion for creating exceptional customer experiences, we want to hear from you! You'll find Snapdocs to be a dynamic and inclusive workplace where your ideas can thrive and make a significant impact. We value diversity and promote a culture of collaboration, ensuring that your voice is heard and respected. Join us in our mission to innovate the mortgage process and bring your career to new heights with Snapdocs!

Frequently Asked Questions (FAQs) for Senior Marketing Operations and Demand Generation Manager Role at Snapdocs
What are the responsibilities for the Senior Marketing Operations and Demand Generation Manager at Snapdocs?

As the Senior Marketing Operations and Demand Generation Manager at Snapdocs, you will develop and implement strategies to generate leads and revenue. Your responsibilities will include executing marketing campaigns, managing and optimizing the company website and SEO, publishing content on social media, and analyzing performance metrics.

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What qualifications do I need to apply for the Senior Marketing Operations and Demand Generation Manager position at Snapdocs?

To be a good fit for the Senior Marketing Operations and Demand Generation Manager role at Snapdocs, candidates should have proven experience in demand generation and digital marketing, a strong understanding of marketing automation tools like Hubspot, and proficiency in data analysis.

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Is the Senior Marketing Operations and Demand Generation Manager position at Snapdocs remote?

Yes! The Senior Marketing Operations and Demand Generation Manager position at Snapdocs is fully remote, allowing you to work from the comfort of your own home while collaborating with a diverse and innovative team.

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What kind of marketing campaigns will I be working on as a Senior Marketing Operations and Demand Generation Manager at Snapdocs?

As a Senior Marketing Operations and Demand Generation Manager at Snapdocs, you will work on various campaigns designed to drive lead generation and revenue growth. This includes optimizing paid advertising on platforms like LinkedIn, managing social media engagement, and supporting various marketing initiatives.

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What tools and technologies will I need experience with for the Senior Marketing Operations and Demand Generation Manager role at Snapdocs?

Candidates for the Senior Marketing Operations and Demand Generation Manager role at Snapdocs should have experience with marketing automation tools, preferably Hubspot, as well as familiarity with SEO practices, database management, and analytics tools to track and optimize marketing performance.

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What are the salary expectations for the Senior Marketing Operations and Demand Generation Manager at Snapdocs?

For the Senior Marketing Operations and Demand Generation Manager role at Snapdocs, the salary range varies by location. Candidates located in NY, CA, WA, or MA can expect a salary between $148,000 - $200,000, while applicants from other locations will see a range of $126,000 - $189,000.

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What is the company culture like at Snapdocs for the Senior Marketing Operations and Demand Generation Manager?

Snapdocs values diversity and promotes a collaborative culture where new ideas are welcomed. As a Senior Marketing Operations and Demand Generation Manager, you will work in an inclusive environment that fosters independent work while encouraging teamwork.

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Common Interview Questions for Senior Marketing Operations and Demand Generation Manager
Can you describe your experience with demand generation strategies?

In answering this question, detail specific examples of successful demand generation strategies you've implemented in previous roles. Highlight measurable outcomes, such as increased lead generation or conversion rates, showing your understanding of effective tactics in this area.

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How do you measure the success of your marketing campaigns?

Be prepared to discuss specific metrics you track to evaluate campaign success, such as lead conversion rates, social media engagement, or traffic increases. Highlight how using analytics tools can inform adjustments for better results.

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What marketing automation tools have you used and how did they contribute to your campaign success?

Share your experience with marketing automation tools, especially Hubspot, and illustrate how you've used them to streamline processes, engage audiences, or enhance reporting capabilities. Providing concrete examples will demonstrate your expertise.

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Can you detail your approach to managing digital marketing budgets?

Explain your strategy for budgeting, including how you allocate funds across different channels based on past performance and projections. Highlight how being data-driven helps maximize ROI.

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What strategies do you use to optimize SEO for a website?

Discuss the comprehensive approach you take towards SEO, including keyword research, on-page optimizations, and backlink strategies. Highlight any successful SEO initiatives you've led that boosted organic search presence.

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How do you handle vendor relationships and negotiations?

Illustrate your experience managing vendor relationships by discussing your negotiation tactics, how you build rapport, and ensure alignment between vendor services and company goals for successful partnerships.

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What social media platforms do you consider most effective for B2B marketing?

Elaborate on specific platforms such as LinkedIn that have proven effective for B2B marketing. Discuss your approaches to creating engaging content tailored to the audience on these platforms.

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Describe a challenging project you managed and the outcome.

Choose a project that posed challenges you had to overcome. Explain your problem-solving process, teamwork, and how the final outcome met or exceeded expectations, illustrating your capability to handle pressure.

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How do you keep up with the latest trends in marketing operations?

Demonstrate your commitment to professional development by sharing specific resources you follow for industry trends, such as blogs, webinars, or conferences, and how they've influenced your work.

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Why are you interested in the Senior Marketing Operations and Demand Generation Manager position at Snapdocs?

Express your enthusiasm for Snapdocs' mission to innovate the mortgage industry and how your skills align with the role. Highlight your passion for demand generation and how you see yourself contributing to Snapdocs' success.

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14 jobs
MATCH
VIEW MATCH
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$126,000/yr - $200,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
November 26, 2024

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