Senior Digital Planner

As a Senior Digital Planner at EssenceMediacom, you will be responsible for developing and executing customized media plans across various channels. This includes working closely with clients, providing strategic insights, and helping to manage day-to-day account operations. You’ll also mentor junior staff members, ensuring that everyone’s workflow runs smoothly.

To excel as a Senior Digital Planner at EssenceMediacom, you should have a solid understanding of online and offline media planning, strong client relationship management skills, and proficiency with research tools like COMBNavigator and Nielsen. Alongside this, your ability to thrive in a collaborative environment and meet tight deadlines will set you apart.

Candidates applying for the Senior Digital Planner position at EssenceMediacom should have a minimum of 3 years of experience in media planning, and ideally, this experience should be complemented by a post-secondary degree in Advertising, Marketing, or a relevant field, or equivalent experience.

EssenceMediacom fosters a culture of growth by providing opportunities for professional development, mentorship, and continuous learning. As a Senior Digital Planner, you'll not only receive guidance from seasoned professionals but also have the chance to contribute to innovative projects that enhance your skills.

What sets the Senior Digital Planner position at EssenceMediacom apart is the agency’s commitment to diversity, equity, and inclusivity. You will work in an environment that encourages collaboration and innovation, allowing your ideas to flourish and create meaningful connections in the media landscape.

As a Senior Digital Planner at EssenceMediacom, you'll utilize a variety of research tools, including IMS, Infosys, COMBNavigator, and ComScore, among others. Mastery of these tools will empower you to develop robust media plans and provide valuable insights into campaign effectiveness.

Senior Digital Planners play a crucial role in achieving EssenceMediacom’s goals by crafting data-driven media strategies that lead to breakthrough growth for clients. Your ability to understand market trends and apply them to client campaigns will directly impact the agency's success and reputation.

In your response, highlight the importance of understanding the target audience, defining clear objectives, choosing the right channels, budget management, and incorporating performance metrics to measure success. Providing specific examples from past experiences would strengthen your answer.

Discuss your prioritization techniques, time management strategies, and examples of how you've successfully met tight deadlines in your previous roles. Highlight your ability to keep communication open among team members to ensure the workflow remains uninterrupted.

Share an incident where you faced difficulties, such as budget constraints or last-minute changes, and explain how you approached the problem. Emphasize your analytical skills and collaboration with team members to find effective solutions.

Talk about the importance of communication, understanding client needs, and regularly updating them on campaign progress. Share any techniques you use to engage clients and foster trust through transparency and reliable outcomes.

Mention resources you use, such as industry publications, webinars, and professional networks. Highlight your commitment to continuous learning and sharing new insights with your team to keep everyone informed about evolving trends.

Discuss key performance indicators (KPIs) relevant to the campaign goals, such as engagement rates, conversion metrics, and return on investment (ROI). Highlight your experience with data analysis tools to track and report these metrics effectively.

Describe strategies for maintaining clear communication and establishing defined roles within the project. Discuss your experience working cross-functionally and how fostering a collaborative culture boosts overall campaign success.

Provide a specific example demonstrating your mentorship approach. Discuss the skills you helped them develop, the feedback process you established, and how this experience benefitted both you and the junior team member.

Discuss how creativity is essential not just for eye-catching campaigns but also for solving problems and drawing meaningful insights from data. Share examples of when a creative approach led to successful strategies in your previous work.

Talk about the importance of a thorough client onboarding process where you assess their business goals and educate them about digital opportunities. Ensure you emphasize building a strategy that aligns with their vision while balancing any initial hesitations they may have.