Demand Gen Manager

The Demand Generation Manager at Ivy Energy is essential for crafting and executing strategies that enhance the company’s sales pipeline, brand recognition, and market presence. This role focuses on team leadership, multi-channel marketing campaigns, and effective collaboration with various departments to generate quality leads.

Ivy Energy seeks candidates with at least 4 years of experience in demand generation or marketing, preferably within the SaaS or renewable energy sectors. Experience managing BDR or SDR teams, along with strong skills in outbound marketing and campaign management, will make you a strong fit for this role.

A successful Demand Generation Manager at Ivy Energy should be proficient in CRM and marketing automation tools such as HubSpot and Salesforce, alongside strong analytical skills. Familiarity with public relations strategies and media outreach is also crucial for this position.

A typical day for a Demand Generation Manager at Ivy Energy involves strategizing multi-channel campaigns, mentoring BDRs, analyzing performance metrics, and collaborating with marketing and sales teams to drive lead generation and enhance outreach efforts.

Ivy Energy prioritizes professional development, offering various opportunities for growth. The company encourages team members to enhance their skills and take on new challenges, enabling you to advance your career in the rapidly evolving renewable energy industry.

Ivy Energy supports work-life balance for its Demand Generation Manager with a flexible hybrid work model and generous PTO policies that include paid maternity and paternity leave, along with wellness stipends to encourage a healthy lifestyle.

As a Demand Generation Manager at Ivy Energy, you’ll have the chance to make a tangible impact on the company's efforts in sustainability and clean energy adoption. Your strategies will not only drive lead generation but also contribute to promoting eco-friendly practices.

When answering this question, focus on specific campaigns you've managed, the channels utilized, and how you measured success. Highlight any tools you used, such as CRM or marketing automation software, and discuss the outcomes of those campaigns compared to your goals.

Talk about your approach to team management, including motivational techniques, hands-on training strategies, and how you set performance metrics. Give examples of times when you successfully led a team or helped a team member meet targets.

Discuss specific methodologies you apply to analyze website traffic and conversion rates, such as A/B testing, optimizing landing pages, and improving calls to action. Provide examples of how your efforts have resulted in increased lead conversions.

Explain how you track key performance indicators (KPIs), use analytics tools to gather data, and adjust strategies based on insights. Share examples of successful campaigns that you optimized based on data-driven decisions.

This is your chance to showcase your experience with public relations. Describe the campaign, the objectives, the media outlets targeted, and the outcomes achieved. Share any metrics that demonstrate the campaign's success.

Outline methods you use to keep leads engaged, such as targeted emails, webinars, or social media interactions. Discuss how you track engagement levels and adjust messaging to nurture prospects through the buyer's journey.

Discuss your analytics-driven approach, explaining how you leverage data to inform your strategies. Provide specific examples of how data insights have led to changes in your campaigns or overall marketing strategy.

Convey your commitment to continuous learning. Mention how you follow industry thought leaders, participate in relevant webinars or conferences, and network with professionals in the field to gather insights and apply them to your work.

Prepare a concise yet detailed story about a campaign that didn’t go as planned. Highlight the challenges faced, the pivot you made, the rationale behind your decision, and the final outcome that either achieved a target or provided valuable learning.

Share examples of innovative strategies you've implemented to promote brand awareness. Discuss how you combined traditional and digital marketing techniques to enhance visibility and credibility in the market.