Senior Marketing Manager (B2B)

To excel as a Senior Marketing Manager in our company, candidates should possess 5+ years of experience in B2B marketing, with at least 2 years at a reputable B2B brand. It's crucial to have a solid understanding of managing paid advertising campaigns, HubSpot proficiency, and the ability to oversee a creative team effectively.

As a Senior Marketing Manager, your key responsibilities will include managing an entire marketing team, overseeing paid media and the organic content creation process, analyzing campaign performance metrics, and optimizing conversion rates through A/B testing and funnel architecture using HubSpot.

When applying for the Senior Marketing Manager position, it’s important to showcase your experience effectively. We recommend submitting your resume along with a video highlighting your expertise in managing B2B marketing channels, optimizing landing pages, and driving lead generation.

A Senior Marketing Manager at our company can expect clear career growth opportunities, as you will work closely under the mentorship of our CEO, who has a strong marketing background. This position is designed to prepare you for a potential progression to a Marketing Director role.

Yes, being completely bilingual in English is essential for the Senior Marketing Manager position. Since this role requires leading a creative team and managing copy, fluency in English is crucial for effective communication and project execution.

A successful Senior Marketing Manager should be proficient in tools like Google Sheets for tracking data, HubSpot for managing customer lifecycle and campaign analytics, and design tools like Figma for creating landing page wireframes. Understanding analytics platforms like Google Analytics is also important.

In a Senior Marketing Manager role with us, you can expect to work in a vibrant, collaborative team atmosphere. Fast-paced communication and a culture that values creativity and results are essential, as we believe in fostering an environment where ideas flow freely and everyone can contribute.

In answering this question, detail your past experiences leading teams, focusing on how you managed tasks, provided feedback, and encouraged creativity. Highlight any successful projects that exhibited your leadership capabilities.

Share specific strategies you implemented, such as targeted email campaigns, social media marketing, or content marketing, and explain the metrics you used to measure their success.

Discuss your process of identifying hypotheses to test, setting parameters for the tests, analyzing results, and implementing changes based on findings to improve conversion rates.

Talk about key metrics like conversion rates, cost-per-qualified lead, and return on investment (ROI). Provide examples of how these metrics informed your past marketing decisions.

Explain your strategies for regular communication, setting clear goals (OKRs/KPIs), and encouraging collaboration among team members to maintain alignment with overall marketing and company objectives.

Use this question to demonstrate your analytical skills and ability to learn from setbacks. Discuss how you assessed the situation, identified areas for improvement, and adjusted strategies accordingly.

Detail your experience with Google Analytics, emphasizing your skills in tracking performance metrics, analyzing user behavior, and using insights to fine-tune campaign strategies.

Discuss your approach to integrating both efforts, how you allocate resources, and how you measure the effectiveness of each channel to ensure a balanced marketing strategy.

Share specific campaigns or initiatives that demonstrated your creative thinking and innovative approaches to lead generation, citing success metrics where possible.

Explain your methods for staying informed, such as attending industry conferences, networking with peers, participating in webinars, or following relevant publications for the latest trends and best practices.