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Director, Marketing Operations & Analytics

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check. 

Essential Job Duties

As Director of Marketing Operations, you’ll lead a team of marketing operations and marketing analytics professionals, partnering closely with senior marketing leadership to optimize marketing performance and drive company growth. You’ll enjoy access to a well-resourced marketing tech stack and be given ample opportunities to build. Your work will enable data-driven decision-making, operational execution, process efficiency, and technology innovation across BambooHR’s marketing organization.

Specifically, you will:

  • Lead Marketing Ops & Analytics Team: Provide leadership and mentorship to a growing team of 10+ downline employees (including people leaders), while fostering a culture of collaboration, continuous learning, and innovation.
  • Foster Cross-Functional Partnership: You’ll function as a thought partner to marketing leaders, with a focus on building trust, driving alignment across teams, and identifying opportunities to improve, simplify, and optimize.
  • Set Marketing Strategic Alignment & Vision: You’ll articulate a future-state vision for excellence in Marketing Operations & Analytics (people, process, technology) and isolate the gap between desired and current state, with a clear plan of execution inclusive of managing change.
  • Design Marketing Operational Roadmap: You’ll design a roadmap of Marketing Operations  & Analytics initiatives aligned to company OKRs.
  • Create Team Clarity & Focus: You’ll rigorously prioritize marketing initiatives and resources across a diverse set of marketing stakeholder needs, setting appropriate expectations and evaluating trade offs when needed.
  • Manage MarTech Stack: You’ll partner with IT and technical resources to ensure that we have a leading and financially viable technology stack that enables scale within our lead flow and distribution (Marketo, Salesforce, LeanData, 6Sense, Tableau, Adobe AEM, Adobe Analytics, Zoominfo, etc.)
  • Lead Data and Performance Analytics Strategy: You’ll work with senior marketing leaders to define strategic KPIs, overseeing data analysis strategy and advanced dashboard creation to provide actionable marketing insights. 
  • Collaborate on our Data Warehouse: You'll coordinate with the data warehouse team (Snowflake) to ensure seamless alignment between marketing operations data needs and warehouse infrastructure to support robust analytics and reporting.

What You Need to Get the Job Done

  • 8+ years of experience in marketing operations, analytics, and data analysis in a related technical / SaaS business (3+ in senior leader capacities).
  • Visionary Leadership: You function as a truly people-first leader. You motivate your team through clear vision, inspiring action while reconciling viewpoints. You have real passion for mentoring and developing your team members.
  • Deep Marketing Understanding: You bring an understanding of SaaS sales and marketing funnels - including traditional and non-traditional demand generation structures, online demand gen channels, lead attribution modeling, ABM, international segmentation, owned media, etc.
  • Analytics Expertise: You have deep hands-on experience with implementing marketing analytics and BI solutions, with proficiency in data mining principles, predictive analytics, statistical techniques, and building dashboards.
  • Change Management: You have past experience with innovating a marketing funnel and its operations to support new go-to-market strategies, including successfully driving change across an organization.
  • Marketing Automation Experience: You have significant marketing automation experience including attribution, nurture campaigns, and asset management. You’re also well-versed in predictive modeling strategies and advanced attribution.
  • Cross-Functional Expertise and Influence: You have experience partnering across many in-house teams. You use analysis and judgment to influence up, down, and across.
  • Exceptional Business Acumen: You understand financials, SaaS revenue metrics, forecasting, and overall business strategy and know how to execute against a plan.
  • Strong Executive Influence: You have extensive experience interfacing with executives on an elevated level, driving leadership alignment and investment across key areas of the business.
  • Physical Requirements: You’re able to spend 90% of your working hours in front of a computer typing or on Zoom.
  • Location: You’re able to work from an office setting (our Draper, UT HQ) multiple times each week.

What Will Make Us REALLY Love You 

  • 4-year degree with MBA preferred. 
  • You have past leadership experience in a scaling or quickly-changing environment.
  • You have a unique ability to excel in both the strategic and the tactical - crafting the big picture of the future (long-term 3-5 year strategy) and expertly leading / project managing the work of the present.
  • You strive to stay current with industry trends and new technologies, including the use of AI in marketing operations and analytics.
  • You have managed a complex Martech stack in a past role and have advanced experience with Marketo and Salesforce.
  • You’re a glass-half-full thinker who truly enjoys solving complex business problems with your team.
  • You have significant marketing operations experience in the SMB space and understand the nuances of crafting a successful GTM engine catered to a large base of small customers. 
  • You’re a rigorous prioritizer who brings a disciplined approach to your work - excellently managing your time amidst many competing priorities and knowing when to say “no” in order to reach business goals. 
  • You don’t bring a one-size-fits-all mentality to your work - rather, you blend your own expertise with learning the nuances of a new company environment as you implement solutions.

What You'll Love About Us

  • Great Company Culture. We’ve been recognized by multiple organizations like Inc, Salt Lake Tribune, Glassdoor,  & Comparably for our great workplace culture.
  • Make an Impact. We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
  • Rest and Relaxation. 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)!
  • Health Benefits. Medical with HSA and FSA options, dental, and vision.
  • Prepare for the Future. 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
  • Financial Peace University. We pay for a one year subscription and you walk away with financial savvy and a bonus.
  • Give back.  Get paid to give your time to the community: ask us about this!
  • Educational Benefits. Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses.
  • Amazing Office Amenities. We’ve got incredible benefits at our Draper headquarters including a full size gym, pickleball courts, a great office cafe, and free fountain drinks! Ask us more about our office!
  • In-Person Onboarding! All new hires get to experience our in-person onboarding class, Bamboo Beginnings, at our Draper, UT headquarters! Ask us more about Bamboo Beginnings!
  • Flexible Work Models. In-office, work-from-home, or hybrid, depending on position and location.

 

About Us

Our mission is simple: we want to set people free to do meaningful work. People love our software—and it turns out that people love working here too. We've been recognized as a "Best Company to Work For” and we're proud of our team for creating software that makes an impact in the lives of HR pros and employees all over the world.

Review

BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process.  If you would like to request accommodations, please let your recruiter know.

BambooHR is An Equal Opportunity Employer--M/F/D/V
Because our team members are trusted to handle sensitive information, we require all candidates that receive and accept employment offers to complete a background check before being hired.

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Average salary estimate

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What You Should Know About Director, Marketing Operations & Analytics, BambooHR

At BambooHR, we are looking for a skilled Director of Marketing Operations & Analytics to join our team in Utah! This unique hybrid position allows you to balance both in-office and remote work, bringing flexibility right to your doorstep. As the Director, you will lead a diverse and talented team of marketing operations and analytics professionals, closely collaborating with senior marketing leadership. Your role will be crucial in driving marketing performance and fostering growth within our company. You will have access to an extensive marketing tech stack, empowering you to make data-driven decisions and enhance operational execution. With your visionary leadership, you will create a future-state vision for excellence in Marketing Operations & Analytics while managing a robust MarTech stack, ensuring alignment between marketing needs and advanced analytics. If you're passionate about leading a team, optimizing processes, and driving impactful results, join us and help shape the future of BambooHR marketing while enjoying our supportive company culture and incredible benefits!

Frequently Asked Questions (FAQs) for Director, Marketing Operations & Analytics Role at BambooHR
What are the key responsibilities of the Director of Marketing Operations & Analytics at BambooHR?

As the Director of Marketing Operations & Analytics at BambooHR, your primary responsibilities include leading a talented team, designing marketing operational roadmaps, managing the MarTech stack, and collaborating on data analytics strategies. You will work closely with marketing leaders to define strategic KPIs and oversee the data analysis strategy that drives decision-making and performance.

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What qualifications do I need to apply for the Director of Marketing Operations & Analytics position at BambooHR?

To apply for the Director of Marketing Operations & Analytics position at BambooHR, you should have 8+ years of experience in marketing operations, analytics, and data analysis in a technical or SaaS business, including at least 3+ years in senior leadership roles. A strong understanding of marketing funnels and hands-on experience with analytics tools will set you apart as a candidate.

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What skills are essential for success in the Director of Marketing Operations & Analytics role at BambooHR?

Success in the Director of Marketing Operations & Analytics role at BambooHR requires visionary leadership skills, deep marketing understanding, analytics expertise, and exceptional business acumen. You should also have experience managing change and using data analysis to influence various teams within the organization.

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What is the company culture like at BambooHR for the Director of Marketing Operations & Analytics position?

The company culture at BambooHR is centered around collaboration, innovation, and individual growth. As the Director of Marketing Operations & Analytics, you will enjoy a supportive environment that values creativity and empowers employees to make impactful contributions while also enjoying generous benefits.

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What tools and technologies will I work with as the Director of Marketing Operations & Analytics at BambooHR?

As the Director of Marketing Operations & Analytics at BambooHR, you'll manage a comprehensive MarTech stack, including tools like Marketo, Salesforce, LeanData, Tableau, and Adobe products. Your expertise in these tools will be pivotal in optimizing our marketing strategies and analytics processes.

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What can I expect in terms of work flexibility in the Director of Marketing Operations & Analytics role at BambooHR?

In the Director of Marketing Operations & Analytics role at BambooHR, you can expect a hybrid work environment that allows for both in-office collaboration at our Draper, UT HQ and remote work flexibility. This balance ensures you can thrive both personally and professionally.

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Does BambooHR offer any professional development opportunities for the Director of Marketing Operations & Analytics?

Yes! BambooHR is committed to your professional growth. As the Director of Marketing Operations & Analytics, you will have access to educational benefits, mentorship programs, and opportunities to stay current with industry trends, ensuring you continue to develop your expertise and leadership skills.

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Common Interview Questions for Director, Marketing Operations & Analytics
What experience do you have in leading a marketing operations team?

In addressing your experience leading a marketing operations team, focus on specific leadership roles – including team size, goals achieved, and methodologies used. Highlight how you motivated your team and the impact your leadership had on operational effectiveness.

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Can you explain a time you optimized a marketing process?

When answering this question, use the STAR method to detail the situation, task, action, and result. Elaborate on the challenges you faced, the solution you implemented, and how it led to improved efficiency or ROI in the marketing process.

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How do you approach designing marketing operational roadmaps?

Discuss your strategic planning process and how you align your roadmap with company objectives and KPIs. Emphasize your collaborative approach and the importance of stakeholder input in shaping a clear and actionable marketing operational roadmap.

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What experience do you have with marketing analytics tools and technologies?

Share your hands-on experience with specific marketing analytics tools, focusing on your proficiency with platforms like Tableau, Marketo, or other relevant software. Mention any projects where you utilized these tools to derive actionable insights that drove marketing performance.

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How do you foster collaboration between marketing operations and other teams?

Highlight your strategies for building interdisciplinary relationships, such as regular cross-departmental meetings or collaborative projects. Share examples of how you ensured alignment and communication between marketing operations and other teams to achieve common goals.

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How do you prioritize marketing initiatives and manage competing demands?

Explain your approach to prioritization, including how you assess the impact, resources required, and alignment with business objectives. Discuss any tools or frameworks you've used to maintain clarity and focus within your team.

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What strategies do you use for data-driven decision-making?

Discuss your approach to integrating data analytics into marketing decision-making processes. Share specific examples where data insights led to significant adjustments in marketing strategy or tactics.

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What role does change management play in your approach to marketing operations?

Describe your past experiences managing change and innovation within marketing operations. Focus on specific strategies you have used to ensure buy-in from stakeholders and a smooth transition to new practices or tools.

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How do you stay current with market trends and technology in marketing operations?

Highlight your commitment to continuous learning through industry webinars, publications, and networking with other professionals. Discuss any specific methodologies or tools you utilize to stay updated on the latest trends and technologies.

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How have you used your analytics expertise to drive marketing performance?

Share examples of how you've implemented analytics solutions that led to increased marketing performance. Provide metrics or qualitative outcomes that demonstrate your success in utilizing analytics to drive decision-making and optimize operations.

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Set people free to do great work. By people, we mean everyone—HR pros, employees, and entire organizations. We’ve seen what a workplace free from unnecessary processes, workplace politics, and other hold-ups can do: build award-winning products, ...

90 jobs
MATCH
VIEW MATCH
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$120,000/yr - $150,000/yr
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
November 24, 2024

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