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Account Based Marketing (ABM) Manager – Automotive (LOA Coverage)

Company Description

Who is HelloKindred?

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.

Job Description

Anticipated Contract End Date/Length: 3-months with potential to extend to 6 or 9 months.
Work set up: Remote

Our client in the global professional services industry is looking for an Account Based Marketing Manager to play a pivotal role within the team, focusing on driving strategic marketing campaigns for two–three top-tier accounts within the automotive sector. Working in collaboration with the Senior ABM Manager, the ABM Manager will be responsible for strategy development, campaign execution, and stakeholder management to support account growth objectives. This role will require close collaboration with ABM agencies and internal teams to create tailored, client-centric campaigns and align with pre-existing "Always-On" ABM initiatives.

What you will do:

  • Build and maintain strong relationships with account leadership teams.
  • Act as a trusted marketing advisor, balancing strategic guidance with managing urgent requirements.
  • Collaborate with the Senior ABM Manager and ABM agencies to design and execute strategic, client-focused marketing plans.
  • Develop narratives and campaign plans that align with client needs while showcasing the company’s offerings.
  • Support critical deals within allocated accounts.
  • Lead the creation and implementation of marketing campaigns tailored to client experiences.
  • Ensure delivery mechanisms are well-defined and campaigns drive account growth and enhance ABM team objectives.
  • Monitor, report, and evolve campaign performance using metrics defined by the ABM team.
  • Align campaign adjustments with strategic direction and client feedback to optimize effectiveness.

Qualifications

  • Proven experience in managing senior stakeholders.
  • Expertise in developing and delivering ABM campaigns beyond standard digital marketing tactics.
  • Strong background in marketing campaign management and execution.
  • Demonstrated client-centric approach in strategic planning.
  • Solid understanding of ABM methodologies and marketing technologies.
  • Strong communication, collaboration, and interpersonal skills.
  • Analytical skills to leverage data and insights effectively.
  • Proactive mindset with innovative ideas to enhance ABM strategies.
  • Preferred: Bilingual proficiency, particularly in French.        

Additional Information

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.

Average salary estimate

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What You Should Know About Account Based Marketing (ABM) Manager – Automotive (LOA Coverage), HelloKindred

Are you ready to take your marketing talents to the next level? HelloKindred is on the hunt for an enthusiastic Account Based Marketing (ABM) Manager in the automotive sector to join our dynamic team. This role, which offers the flexibility of remote work, is designed for someone who thrives in strategic marketing landscapes and wants to make a real impact. You'll play a crucial part in driving targeted campaigns for two to three key accounts, working hand in hand with the Senior ABM Manager to develop and execute tailored marketing strategies that resonate with client needs. Building and fostering relationships with senior stakeholders will be at the heart of this role—acting as a trusted advisor while simultaneously managing the urgent requirements that arise. Your knack for creating compelling narratives and marketing plans will shine as you design campaigns that align perfectly with client objectives, all while monitoring performance metrics to ensure continuous improvement. We're looking for someone with a proven track record in account management and a passion for innovative marketing solutions. If you're ready to enhance your career while driving success for top-tier automotive clients, HelloKindred is the perfect place for you.

Frequently Asked Questions (FAQs) for Account Based Marketing (ABM) Manager – Automotive (LOA Coverage) Role at HelloKindred
What does an Account Based Marketing Manager do at HelloKindred?

An Account Based Marketing Manager at HelloKindred plays a vital role in developing and executing strategic marketing campaigns tailored for key accounts in the automotive sector. This position involves collaboration with stakeholders to create client-centric initiatives that drive account growth and align with overall business objectives.

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What qualifications are needed for the Account Based Marketing Manager position at HelloKindred?

To succeed as an Account Based Marketing Manager at HelloKindred, candidates should have proven experience in managing senior stakeholders, a strong background in marketing campaign management, and expertise in ABM methodologies. Innovative thinking and the ability to leverage analytics effectively are also essential.

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Is remote work an option for the Account Based Marketing Manager role at HelloKindred?

Yes, the Account Based Marketing Manager position at HelloKindred is set up for remote work, offering flexibility for those looking to balance their professional and personal lives while contributing to impactful marketing strategies.

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What industries does HelloKindred specialize in for their marketing staffing?

HelloKindred specializes in staffing marketing, creative, and technology roles, with a focus on connecting ambitious talent with opportunities in various industries, including automotive, professional services, and more.

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What is the expected contract length for the Account Based Marketing Manager position at HelloKindred?

The Account Based Marketing Manager position at HelloKindred is anticipated to last for 3 months, with the potential for extension to 6 or 9 months, depending on project needs and performance.

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How important is client relationship management for the Account Based Marketing Manager role?

Client relationship management is crucial for the Account Based Marketing Manager role at HelloKindred. Building and maintaining strong relationships with account leadership teams is essential to developing effective marketing strategies that meet client goals.

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What type of marketing campaigns will the Account Based Marketing Manager be overseeing?

The Account Based Marketing Manager will oversee strategic marketing campaigns specifically tailored for top-tier clients in the automotive industry, focusing on aligning client needs with the company’s offerings for optimal results.

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Common Interview Questions for Account Based Marketing (ABM) Manager – Automotive (LOA Coverage)
Can you explain what Account Based Marketing (ABM) means and its importance?

Account Based Marketing (ABM) is a targeted approach to B2B marketing that focuses on specific, high-value accounts rather than broad markets. It's essential as it allows marketers to tailor campaigns to align closely with the needs and objectives of key accounts, enhancing relevance and effectiveness.

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How do you prioritize multiple accounts while managing ABM campaigns?

Prioritizing multiple accounts involves understanding each account's potential value and specific needs. I would use data analysis and stakeholder input to focus on accounts that align closely with overall business goals while ensuring tailored strategies are developed for each.

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What metrics do you use to measure the success of an ABM campaign?

Key metrics for measuring ABM campaign success include engagement rates, pipeline growth, account retention, and ROI. I believe in setting clear success criteria upfront and using tools that provide real-time analytics to adjust strategies as needed.

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How do you ensure collaboration among various teams while executing ABM strategies?

Effective collaboration begins with clear communication and defined roles. I advocate for regular cross-team meetings to align objectives, share insights, and track progress, ensuring that everyone is on the same page and working toward common goals.

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Can you share an example of a successful ABM campaign you managed?

In a previous role, I managed an ABM campaign for a leading client in the tech space. By developing highly personalized content and targeted outreach, we saw increased engagement and a 30% boost in contract renewals, showcasing the effectiveness of tailored marketing efforts.

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What challenges have you faced in ABM, and how did you overcome them?

A significant challenge in ABM is aligning marketing efforts with sales. I addressed this by implementing regular communication channels between the two departments, ensuring that both teams shared goals and strategies, ultimately leading to more cohesive campaigns.

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How do you stay current with trends in the automotive marketing sector?

Staying current involves a mix of continuous learning through industry publications, attending relevant webinars, and engaging with thought leaders in both marketing and the automotive industry. Networking and sharing insights with peers is also invaluable.

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What role does technology play in executing ABM strategies?

Technology is integral to ABM strategies. It enables precise targeting, data collection, and automation of campaigns, allowing marketers to create personalized experiences at scale. Tools like CRM systems and marketing automation platforms streamline processes and enhance effectiveness.

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What skills do you think are essential for an Account Based Marketing Manager?

Essential skills for an Account Based Marketing Manager include strong analytical abilities, excellent communication and interpersonal skills, strategic thinking, and a collaborative mindset. Proficiency in marketing technologies is also critical for executing effective campaigns.

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How do you handle feedback from clients regarding your marketing strategies?

Handling feedback is an opportunity for growth. I focus on being receptive, engaging in open discussions with clients to understand their perspectives, and using this feedback to refine strategies. It’s crucial to demonstrate that their insights are valued and implemented.

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DATE POSTED
November 25, 2024

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