Job details

Vice President, Brand Marketing

The Company

If you are looking for a life-changing career opportunity, we've got your prescription. Rodan + Fields is a female-founded skincare and haircare company launched in 2008 by Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields with the mission of delivering proven results through science-backed, dermatologist-created products. Rodan + Fields is proud of its track record of providing confidence to millions through regimen-based skincare and haircare products, award-winning innovation, and global community of passionate brand advocates.

At Rodan + Fields, you will be challenged to make an impact, inspired to do more, and rewarded for your contributions. We are transforming skincare, and we welcome your big ideas to fuel our ambitious growth plans! You’ll become part of a positive, passionate, and purpose-driven company that is committed to putting people first and protecting our planet. Our 2025 Do Good commitment outlines the actions we are taking to invest in our global communities, support our people and preserve our planet. We provide a creative, vibrant workplace outfitted with all the technology, tools and training you'll need to learn, grow, and thrive!

Join us and share your talents as we develop innovative solutions to give all people the best skin and hair of their lives. In addition to working arm-in-arm with industry leaders, employees at Rodan + Fields enjoy rich benefit plans, tuition reimbursement, a flexible workplace, and perks.

The Opportunity

The Vice President, Brand Marketing will report to the Chief Commercial Officer (“CCO”) and serve as a key partner to the senior Commercial executive team. The successful candidate must embrace industry leading perspectives on brand and marketing strategies, have a revenue-focused mindset, and be able to balance the art and science of building a compelling brand within the skincare industry.

The VP will oversee the development and execution of the marketing strategy and all aspects of the

company’s marketing initiatives, including brand image, brand marketing, brand engagement - social media, public relations, influencer as well as brand creative. This leader will develop and implement integrated communication strategies, campaigns, and programs to fulfill brand and sales objectives. The ideal candidate will create and deliver fully-integrated programs across marketing, digital, communications, and public relations to ensure maximum impact, efficiency, and alignment across all company functions.

Responsibilities include, but are not limited to:

Define the strategy for the Rodan + Fields brand as it continues to transition from its MLM foundation into retail and D2C.
Spearheading best-in-class premium brand building and “storytelling” (marketing) efforts, in order to dramatically increase brand awareness, consumer engagement and generate business growth.
Generating awareness and differentiation of R+F by creating a compelling, premium brand narrative that builds on the existing foundation of the brand.
Working closely with the internal Innovation & Operations teams to develop a strategic roadmap of new product launches to continue to build the equity of R+F and strengthen competitive positioning in the broader marketplace.
Driving strategy of top-of-funnel marketing media, including, but not limited to, out-of-home, video, and influencers (in close partnership with the VP D2C/Growth).
Applying both analytic diligence and consumer behavior intuition to identify unique, compelling opportunities to put the brand and product stories in front of new audiences
Establishing strategic partnerships and collaborations while developing word-of-mouth opportunities to increase brand awareness and build brand equity across all channels of distribution.
Ability to build a multi-channel marketing approach grounded in shopper dynamics, while keeping the consumer at the core
In collaboration with Product Development and R&D, ensure all products, new and existing, contain technology that produces safe, effective, and demonstrably superior product profiles.
Elevates R+F’s profile through award-winning and buzzworthy work and thought leadership.
Directly and indirectly manages a team of employees, consultants, contractors, freelancers and third-party agency partners. Leads product gates and oversees the successful and timely execution of product calendars and milestones in accordance with product development calendar for all new innovations
Helps identify, on-board, and partner with external agencies and resources to deliver elevated, on-strategy creative work while maintaining brand integrity.
Defines and executes best organizational structures to support expansion and scale, including outsourced vs insourced resources and flexible work pods to address the work efficiently and effectively.

Qualifications

Bachelor’s degree required; an MBA or equivalent experience is desirable.
15+ years of full-stack marketing and senior leadership experience, ideally in prestige skincare
Best-in-class brand builder and storyteller; proven success developing and elevating brands and a track record of dramatically increasing brand engagement and generating business growth.
Has deep skincare category expertise and understands the nuances of the beauty market and how it has been evolving with changes in overall consumer behavior.
Proven track record of P&L management with known financial acumen and analytical rigor.
Highly analytical; able to make data-driven decisions and establish effective metrics to approach marketing strategy and spend while not losing sight of the brand.
Structured thinker with ability to execute through a lens of ROI (returns on time and capital).
Excellent cross-functional manager, mentor, and leader who is entrepreneurial and excels at both high-level thinking and execution and is effective at managing change in a fast-moving and constantly evolving business.
Possesses a progressive mindset and approach and believes passionately in consumer centricity
Strong executive presence with ability to work with senior management, external partners, and collaborators
Excels at people management, inspiring the team to deliver great work, developing meaningful career pathing, and mentoring and coaching along the way.
Visionary and creative problem-solver in thinking about organizational structures and ways to get the work done, including solving how to model, locate and find new resources.
Exhibits effective presentation skills and interpersonal communications with passion and charisma. Understands and effectively communicates/implements brand and creative concepts, the company's creative and business philosophy, methodology and capabilities.
Actively values and seeks out partnership and involvement from other disciplines when developing concepts, solutions, and deliverables. Welcomes and demonstrates a multi-disciplinary approach to creative problem-solving.
Motivates and inspires teammates to learn, grow, and push their boundaries in conceptual thinking and execution skill.
Outstanding oral and written communication, strong presentation skills, and the ability to set priorities and maintain organization as well as successfully drive others to complete priorities
Exceptional organizational skills with a great attention to detail

Diversity at Rodan + Fields:
Rodan + Fields is an equal opportunity employer that champions diversity, inclusion, and equality for all. We welcome employees to be their true, authentic selves, without exception and believe individual differences add value to our team. Join our team; we know it will be a life-changing experience!

Average salary estimate

$175000 / YEARLY (est.)

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$150000K

$200000K

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What You Should Know About Vice President, Brand Marketing, Rodan and Fields, LLC

If you're ready to take on an exciting challenge in the world of skincare, Rodan + Fields is looking for a Vice President of Brand Marketing to join their passionate team! Founded by dermatologists with a clear mission to deliver effective, science-backed products, Rodan + Fields has transformed the beauty industry since 2008. In this pivotal role, you will collaborate closely with the Chief Commercial Officer and senior executives to shape and drive brand marketing strategies that resonate with both existing and new customers. Your expertise in premium brand storytelling and engagement will help elevate Rodan + Fields' presence in a competitive marketplace, especially as the company transitions from its MLM roots into a robust retail and direct-to-consumer model. From launching innovative products to crafting multi-channel marketing approaches, your insights will play a critical role in communicating the brand's values and vision. You'll develop integrated campaigns that not only enhance brand awareness but also foster a loyal community around Rodan + Fields' skincare solutions. You can expect a fun, vibrant workplace where creativity and collaboration are valued, alongside rich benefits and opportunities for growth. If you thrive in a fast-paced environment, love empowering others, and have a knack for building compelling brand narratives, this role may be your next big adventure. Join Rodan + Fields in shaping the future of skincare and making a real difference in people's lives!

Frequently Asked Questions (FAQs) for Vice President, Brand Marketing Role at Rodan and Fields, LLC

What does the Vice President of Brand Marketing do at Rodan + Fields?

The Vice President of Brand Marketing at Rodan + Fields oversees the development and execution of the marketing strategy, focusing on brand image, engagement, and creative initiatives. This role is pivotal in shaping how the brand interacts with customers across various platforms.