Job details

EMEA Field Marketing Manager

We are seeking a talented, experienced, and data-driven Field Marketer to join our marketing team in EMEA. In this role, you’ll oversee the success of marketing initiatives for a particular region using a variety of marketing tactics including account-based programs, executive conferences, digital, and targeted field and channel events. This person will work closely with regional sales directors and corresponding sales AVP within the region and will ensure marketing aligns and contributes pipeline growth.

Location: London UK or remote

Regional Focus: Northern Europe & MEA

Job Description:

Strategically develop, manage, and execute field and channel marketing programs and campaigns
Effectively provide strategic planning insight to Sales on the appropriate marketing activities for the various stages of the sales cycle: lead generation, opportunity creation and deal movement, and deal close
Working closely with the Channel and Alliance sales teams, create the partner marketing strategy within the region and plan to revenue and pipeline goals
Serve the primary marketing liaison and point of contact for region’s sales organization working cross-functionally with departments on marketing campaigns including but not limited to: Product Marketing, Demand Generation, Public Relations, Business and Marketing Operations
Own the entire process of event program execution including venue selection, contract negotiation, speaker acquisition, management, tradeshow logistics and booth attendance, webinar setup, list pulls, email blasts, budget reconciliation, list uploads, e-marketing systems management, etc.
Monitor and measure, and report on the effectiveness of field & channel marketing programs to all key stakeholders while identifying areas for optimization and improvement
Communicate marketing efforts through sales team calls and Marketing QBRs
Leverage marketing automation tools for campaign awareness, demand generation, and communications

Success Factors:

Five years of experience in regional field marketing role, ideally supporting a direct, enterprise sales force in the technology industry; experience in related positions and in other industries will also be considered
Knowledge and experience in building and executing marketing plans and communications programs
Experience in managing the logistics and details associated with the execution of marketing programs and events
Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows
Ability to interface with all levels in a Sales organization including sales reps, tech consultants, regional managers, and senior leadership
Knowledge of marketing processes, marketing automation and e-marketing systems; experience with lead scoring and nurturing methodologies is a plus
Excellent verbal and written communication skills
Excellent organizational and time management skills
Ability to thrive in an entrepreneurial, fast-paced, dynamic organization

We invite you to check out our Instagram Page to gain further insight into the Varonis culture!

@VaronisLife

Varonis is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

Average salary estimate

$70000 / YEARLY (est.)

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$60000K

$80000K

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What You Should Know About EMEA Field Marketing Manager, Varonis

As an EMEA Field Marketing Manager at Varonis, you'll play a crucial role in driving our regional marketing strategies across Northern Europe and MEA. If you’re a creative and data-driven field marketer with a talent for developing impactful programs, we'd love to hear from you. You will be at the helm of innovative marketing initiatives that blend account-based strategies, executive conferences, and digital marketing to foster pipeline growth. One of your key responsibilities will be to partner closely with regional sales directors and AVPs to ensure our marketing tactics align perfectly with sales objectives. You'll oversee everything from strategic planning and campaign development to the nitty-gritty of event execution, ensuring every detail is perfect—from venue selection to managing tradeshow logistics. You’ll get to showcase your expertise in marketing automation tools and lead generation techniques while engaging cross-functionally with departments like Product Marketing and Demand Generation. If you're organized, innovative, and ready to thrive in a fast-paced environment, this could be the perfect opportunity for you to make a significant impact on our organizational success and drive our marketing efforts to new heights!

Frequently Asked Questions (FAQs) for EMEA Field Marketing Manager Role at Varonis

What qualifications do I need to become an EMEA Field Marketing Manager at Varonis?

To qualify for the EMEA Field Marketing Manager position at Varonis, you should have at least five years of experience in a field marketing role, ideally in support of a direct enterprise sales force within the technology sector. Having experience in other industries is also valuable. Key qualifications include expertise in building marketing plans, managing marketing programs and event logistics, and a solid understanding of marketing automation and e-marketing systems. Excellent communication and organizational skills are a must.