Assistant Marketing Manager - Greater China Region

The Assistant Marketing Manager at Wati plays a crucial role in driving marketing efforts in the Greater China Region. This involves generating high-quality leads, managing digital and field marketing initiatives, and enhancing our brand presence through strategic campaigns. The position requires collaboration with internal teams and external agencies to optimize campaigns for maximum engagement and conversion.

To qualify for the Assistant Marketing Manager role at Wati, candidates should possess a Bachelor’s degree in Marketing, Business, or a related field and have a minimum of 4 years of marketing experience, particularly in digital and field marketing within the Greater China Region. Proficiency in Cantonese, Mandarin, and English, along with strong analytical skills, is required.

Key responsibilities of the Assistant Marketing Manager at Wati include developing lead generation strategies, managing digital marketing campaigns, collaborating with SEO agencies to enhance online visibility, executing field marketing events, creating impactful content, and supporting branding initiatives tailored to the Greater China Region.

Wati is committed to professional development, offering Assistant Marketing Managers opportunities for career growth and skill enhancement. Employees are encouraged to engage in innovative projects, participate in training, and collaborate with talented colleagues in a dynamic work environment.

The work culture at Wati is collaborative, innovative, and supportive. As an Assistant Marketing Manager, you will be part of a diverse team that values input and encourages creative ideas, allowing you to make meaningful contributions to the company's growth.

The Assistant Marketing Manager at Wati will manage various marketing campaigns including digital campaigns through Google and Meta ads, field marketing events focusing on engagement, SEO strategies for organic growth, and targeted branding campaigns tailored specifically for the Greater China Region.

The Assistant Marketing Manager role is critical for Wati’s success in the Greater China Region as it directly impacts lead generation, brand awareness, and effective marketing strategies. This position helps bridge the connection between Wati’s innovative solutions and the unique needs of businesses in that market.

When discussing your experience with lead generation, be specific about the strategies you've implemented. Highlight campaigns that were successful, the tools you used, and how you measured success. Discuss any creative methods you adopted to improve lead quality and conversion rates.

When answering this question, detail your approach to digital marketing campaign management, including planning, execution, and analysis. Illustrate how you ensure campaigns align with overall objectives and explain the role of A/B testing and analytics in optimizing performance.

Discuss your understanding of SEO fundamentals and specific strategies you've utilized to improve organic visibility. Share examples of keywords or content pieces that gained traction and outline your collaborative experiences with SEO agencies.

When detailing an event you've organized, be sure to mention logistical planning, audience engagement strategies, and problem-solving skills. Discuss specific challenges, such as budget constraints or vendor issues, and how you addressed them to ensure a successful outcome.

Explain the metrics you rely on to evaluate the success of a marketing campaign, such as conversion rates, return on investment (ROI), and customer engagement levels. Provide examples of how you've used these metrics to inform future marketing strategies.

Discuss your organizational skills and tools you utilize, such as project management software. Emphasize the importance of prioritization and regular check-ins with your team to ensure that all projects are on track and deadlines are met.

Share how you stay informed about marketing trends, such as subscribing to industry newsletters, attending webinars, participating in forums, or engaging with professional networks. Highlight specific trends or innovations you're currently following and how they may influence your work.

When asked about a successful content piece, detail the objectives, the audience it targeted, and how it performed post-publication. Discuss the creative process and any collaboration you engaged in to create the content, focusing on the impact it had on lead generation or brand awareness.

Address how you would approach conflict resolution in a professional manner. Emphasize the importance of open dialogue, listening to different perspectives, and seeking a compromise that aligns with the overall objectives of your marketing efforts.

Express your enthusiasm for the unique challenges and opportunities within the Greater China Region. Discuss specific aspects that intrigue you, such as cultural nuances, emerging market trends, or innovative marketing strategies that differ from other regions.