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Associate Director, PCS Marketing Insights

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on XFacebookInstagramYouTubeLinkedIn and Tik Tok.

Job Description

This role is hybrid Tuesday - Thursday in the office in Mettawa, IL - local candidates only please

The Associate Director, Pipeline Commercialization & Strategy (PCS) Immunology Marketing Analytics and Business Insights (MABI) is responsible for helping internal partners/stakeholders make informed strategic and operational decisions. She/he will lead Global Marketing Analytics and Business Insights for Immunology to facilitate and develop actionable recommendations based on market insights that address key business needs and objectives. 

Key responsibilities include independently leading Business Insights planning, implementation, communication of results, and alignment of brand strategies and plans. The Associate Director will be responsible for managing all aspects of Business Insights including initiation of the RFP process, Vendor Selection, Study Design, Contract Execution, Budget Management, and providing direction on the Scope of Services to be provided by such resources.

The Associate Director will lead a team supporting all aspects of project planning, such as coordination, setting time lines, scheduling participant meetings, shaping conclusions and recommendations, presenting interim and final results, and communicating all project progress/initiatives to Brand Teams, Senior Management, and/or Vendors, where appropriate.

 Key Responsibilities Include:

  • Serve as the MABI lead supporting Global Immunology pipeline, covering multiple disease states and assets in diseases including RA, PsA, PsO, IBD.  Become a trusted partner to Brand Leadership, guiding brand strategy and advising on key initiatives based on knowledge of the business and market through data and analytics capabilities.
  • Enable and demonstrate leadership on the cross-functional business teams across launch and pipeline indications, to make better and more rapid business decisions by framing & prioritizing critical brand questions.
  • Develop and maintain working relationships with Area and Key Affiliate contacts to co-create and execute plans, eliminate redundancies and ensure consistency of our market understanding.
  • Proactively identify new data sources and analytics opportunities to ensure that decision-making is based on the most current, objective and comprehensive insights.
  • Play a leading role in the continuous brand planning process based on a deep understanding of the market drivers, patient journey, competition and positioning highlighting opportunities to enhance patient and HCP experience and plans to address leverage points & gaps.
  • Ensure commercial competitive intelligence is leveraged to help AbbVie anticipate competitor strategies and achieve market leadership.
  • Provide insights to both current dynamics and future market evolution over the next 3-5 years to guide brand teams in the development of successful launch strategies for multiple indications in succession. Identify and utilize latest advances in data sources & analytics to measure and evaluate the effectiveness of our core strategies and key initiatives.
  • Lead and participate in initiatives to improve the MABI data and analytics capabilities.
  • Ensure all MABI activities are conducted on time, within budget, and in accordance with financial and ethical compliance guidelines.
  • The MABI lead supporting Global Immunology pipeline will have managerial responsibilities for a team of FTE and Contractor.

Qualifications

  • BA or BS degree required.  Advanced degree (e.g. MBA, MA or MS) preferred.  Degree concentration in marketing research, marketing or social sciences or Immunology preferred. Statistical knowledge is a plus.
  • Minimum of 10 years of experience (or 8 years if have PhD or Masters) in a marketing analytics function 
  • Strong working knowledge of key data sources and analytics approaches to gaining insights at the global and country level. Experience developing and executing global analytics and research plans. Experience analyzing and drawing insights from quantitative and secondary data sets.
  • Excellent strategic thinking and thought leadership with strong story telling capabilities.
  • Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
  • Experience influencing cross-functional, global and affiliate teams.
  • Ability to interact effectively with/present to (verbally and in writing) all levels of the organization.
  • Ability to be agile & nimble to changing business conditions, strong collaboration and teamwork across functional groups to contribute to a productive work culture.  Lead strategically and create trust and respect within the department.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

  • The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

  • We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

  • This job is eligible to participate in our short-term incentive programs. ​

  • This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

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What You Should Know About Associate Director, PCS Marketing Insights, AbbVie

At AbbVie, we're on a mission to revolutionize healthcare through innovative medicines, and we're looking for an Associate Director, PCS Marketing Insights to join our dynamic team in Mettawa, IL. This hybrid position, where you get to work in the office from Tuesday to Thursday, is all about leveraging your expertise in marketing analytics and business insights to drive impactful strategies in the immunology space. You’ll be at the forefront of helping our internal partners make informed decisions through comprehensive market insights. As the Associate Director, you will lead a talented team focused on various aspects of business insights, including project planning and execution, vendor management, and aligning strategies with brand goals. Your analytical prowess will shine as you translate complex data into actionable recommendations that address AbbVie's objectives and enhance the patient and healthcare provider experience. In this collaborative role, you will engage with cross-functional teams, providing insights and fostering strong relationships to ensure consistency and clarity in our market understanding. If you're driven by curiosity, eager to innovate, and want to make a real difference in people's lives, join us at AbbVie and help us shape the future of healthcare.

Frequently Asked Questions (FAQs) for Associate Director, PCS Marketing Insights Role at AbbVie
What does the Associate Director, PCS Marketing Insights role at AbbVie entail?

The Associate Director, PCS Marketing Insights at AbbVie is primarily responsible for leading Global Marketing Analytics and Business Insights for Immunology. This role is pivotal in developing actionable recommendations based on market insights to help internal stakeholders make informed strategic decisions.

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What qualifications are needed for the Associate Director, PCS Marketing Insights position at AbbVie?

Candidates for the Associate Director, PCS Marketing Insights role at AbbVie should have a BA or BS degree, and an advanced degree is preferred. Additionally, a minimum of 10 years' experience in marketing analytics is required, along with strong analytical and strategic thinking skills.

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What type of experience is valuable for the Associate Director, PCS Marketing Insights role at AbbVie?

Valuable experience for the Associate Director, PCS Marketing Insights position includes a strong background in market research, strategic marketing, and analytical methods. Experience in managing cross-functional teams and projects in a healthcare setting is also crucial for success in this role.

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How does the Associate Director, PCS Marketing Insights contribute to AbbVie’s mission?

In the Associate Director, PCS Marketing Insights role, you play a vital part in AbbVie's mission by providing data-driven insights and strategies that guide brand leadership and improve patient experiences. This helps AbbVie maintain its commitment to innovative healthcare solutions.

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What are the key team dynamics for the Associate Director, PCS Marketing Insights at AbbVie?

The Associate Director, PCS Marketing Insights works closely with cross-functional teams, fostering collaboration and trust among stakeholders to achieve shared goals. Strong communication and leadership skills are crucial to drive team performance and influence decision-making.

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What might a typical day look like for the Associate Director, PCS Marketing Insights at AbbVie?

A typical day for the Associate Director, PCS Marketing Insights may involve analyzing market data, leading team meetings, engaging with brand leaders to discuss strategies, and preparing presentations on analytics insights to ensure alignment across initiatives.

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What does AbbVie offer in terms of team culture and work-life balance for the Associate Director, PCS Marketing Insights?

AbbVie is committed to fostering a supportive and inclusive work culture. The Associate Director, PCS Marketing Insights benefits from flexible hybrid work arrangements and a collaborative environment that encourages innovation while supporting work-life balance.

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Common Interview Questions for Associate Director, PCS Marketing Insights
Can you explain your experience with marketing analytics in the healthcare industry?

In your response, emphasize specific healthcare projects you’ve worked on, showcasing the tools and methodologies used in your analytics processes. Highlight any quantifiable outcomes that resulted from your insights.

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How do you ensure that your marketing insights align with business objectives?

Discuss your approach to understanding the overarching business goals and how you translate these into focused analytics projects. Provide examples of successful alignment from previous roles.

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What techniques do you use to communicate complex data insights to non-technical stakeholders?

Illustrate your ability to simplify data by using visuals and stories to present findings. Share an example where you successfully conveyed complex insights to a non-analytical audience.

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Describe a time you had to influence cross-functional teams in your previous positions.

Share a relevant story highlighting your negotiation and communication skills. Detail the context, the teams involved, and how your influence led to a positive outcome.

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What do you see as the key challenges for the Associate Director, PCS Marketing Insights role?

Acknowledge potential challenges such as rapidly changing market dynamics and data interpretation complexities. Discuss strategies you've utilized in the past to overcome such challenges effectively.

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How do you stay up-to-date with the latest market trends and insights in the immunology field?

Discuss your commitment to professional development, which may include attending industry conferences, reading relevant publications, and engaging with thought leaders in the immunology space.

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Can you give an example of how you’ve used competitive intelligence in your analysis?

Provide an example where you collected and analyzed competitor data that informed strategic decisions. Detail how this impacted your team’s outcomes.

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How do you approach the RFP process and vendor selection for analytics projects?

Outline your systematic approach to RFP management, focusing on criteria for selecting vendors that align with project goals. Describe a specific project where your vendor choice led to successful outcomes.

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What statistical tools or software are you proficient in that you believe are essential for this role?

List specific analytic tools and software such as SAS, R, or Tableau that you are proficient in. Highlight how you’ve applied these tools in past projects to derive actionable insights.

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How would you assess the effectiveness of a marketing strategy based on your analytics?

Explain your approach to measuring a marketing strategy's effectiveness through key performance indicators (KPIs) and analytics. Use a case study where these metrics informed strategic pivots.

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AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: i...

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Full-time, hybrid
DATE POSTED
November 24, 2024

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