Senior Marketing Specialist

To be considered for the Senior Marketing Specialist role at Keona Health, candidates should hold a Bachelor’s degree in Marketing, Communications, Business, or a related field. Moreover, a minimum of 5 years of experience in B2B SaaS or CRM marketing is essential. Proven expertise in demand generation, lead scoring, and account-based marketing will set you apart. Familiarity with tools like HubSpot and Google Analytics is also crucial for this dynamic role.

As a Senior Marketing Specialist at Keona Health, your key responsibilities will include developing B2B SaaS and CRM marketing strategies, executing multi-channel campaigns, and driving lead generation efforts that significantly increase marketing-qualified leads (MQLs). You'll also work closely with sales teams to ensure effective collaboration and implement data-driven optimization strategies to enhance lead conversion.

At Keona Health, data plays a pivotal role in driving marketing decisions. As a Senior Marketing Specialist, you will monitor key performance metrics like MQLs, engagement rates, and conversion metrics. By leveraging analytics tools such as HubSpot and Google Analytics, you'll refine campaign performance and implement conversion rate optimization strategies, allowing you to make informed decisions that positively influence sales pipelines.

The salary for a Senior Marketing Specialist at Keona Health ranges from $85,000 to $100,000 per year, depending on experience. This competitive compensation reflects our commitment to bringing skilled professionals who can drive our mission forward and help us innovate in the healthcare space.

At Keona Health, you’ll enjoy a fully remote, flexible work environment that fosters collaboration and innovation. Our culture thrives on teamwork and shared success, and you will have the opportunity to make a measurable impact in a high-growth, mission-driven organization focused on transforming healthcare through advanced AI CRM solutions.

For the Senior Marketing Specialist position at Keona Health, proficiency in marketing tools such as HubSpot, Google Analytics, and email marketing platforms is essential. Experience with CRM tools like Salesforce or Zoho CRM will also be beneficial, particularly in designing campaigns and tracking sales performance for high-ticket sales initiatives.

You can apply for the Senior Marketing Specialist position at Keona Health by visiting our careers page on our website. There, you will find detailed instructions on how to submit your application along with a resume and cover letter outlining your experience and qualifications relevant to the role. We look forward to hearing from you!

To drive MQL growth as a Senior Marketing Specialist, I would focus on developing a multi-channel marketing strategy that utilizes content marketing, social media campaigns, and targeted email marketing. By aligning these efforts with the unique needs and pain points of our B2B SaaS audience, I can create nurturing campaigns that guide potential leads through the buyer’s journey effectively.

I evaluate the success of marketing campaigns by closely monitoring key performance indicators such as MQL growth, engagement rates, conversion rates, and overall pipeline impact. Using analytics tools, I can generate actionable insights that inform future marketing strategies and optimize what works best.

My experience with account-based marketing (ABM) involves identifying high-value accounts and creating tailored campaigns that engage specific stakeholders within those organizations. This includes developing personalized content and messaging that resonate with targeted personas, thereby maximizing engagement and lead conversion.

Collaboration with sales teams is crucial in my marketing strategy as it ensures alignment between marketing efforts and sales goals. By working closely with sales, I can ensure smooth lead handoffs, gain insights into customer interactions, and refine our marketing initiatives based on direct feedback from the sales team, leading to better overall outcomes.

My approach to content development involves creating tailored content that addresses the specific needs of potential customers at various stages of the buyer’s journey. This includes creating awareness content for top-of-funnel leads, consideration content for mid-funnel prospects, and decision-focused materials for leads nearing conversion, ensuring that each piece serves its intended purpose.

I utilize various tools for lead scoring, such as HubSpot and Salesforce, which allow me to assign scores based on engagement levels and demographic criteria. By continually refining these models in collaboration with the sales team, I ensure that our scoring aligns with our marketing and sales priorities effectively.

I use analytics to track the performance of different marketing initiatives, focusing on metrics like click-through rates, conversion rates, and lead quality. By analyzing this data regularly, I identify trends, measure success, and make informed adjustments to strategies that enhance our campaigns and improve overall outcomes.

CRM platforms are essential in centralizing customer interactions and insights, allowing marketing teams to create more effective campaigns. Understanding how to leverage CRM data helps in refining targeting strategies, ensuring messaging resonates with potential leads and aligning marketing efforts with sales initiatives for better lead nurturing.

A successful marketing campaign I led focused on driving product awareness within targeted healthcare professionals. By implementing a robust content strategy and utilizing multi-channel outreach, we exceeded our MQL goals by 150%. This taught me the importance of audience understanding and the value of adapting strategies based on real-time engagement metrics.

The most important skill for a Senior Marketing Specialist is the ability to think strategically while being data-driven. This allows for effective decision-making based on analytics, along with the creativity to craft compelling campaigns that resonate with the targeted audience, ultimately leading to growth.