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Marketing Strategist

**This position requires you to work out of our Owensboro office.**

About Townsquare Media:

Townsquare is a media, entertainment and digital marketing solutions company principally focused on small and mid-sized markets across the U.S. Our local media assets include 354 radio stations and more than 400+ local websites in 74 U.S. Markets, including local Owensboro brands WBKR 92.5FM & WOMI 99.1 FM.

About the Marketing Strategist Opportunity:

We’re looking to build out a team of driven individuals to join our dynamic and competitive work environment that fosters success, training, development, and unlimited growth and earning potential. As a vital member of our sales team, your role is to bring our media solutions to the Owensboro market and beyond Your responsibilities include identifying and qualifying prospects, conducting comprehensive needs analyses, creating successful marketing strategies, new clients, and fostering long term relationships.

Responsibilities:

  • Prospect, qualify and secure new clients using our proprietary data and analytics
  • Using your influencing and relationship-building skills, you provide world class client service, research, and market analysis to create a successful campaign for our clients
  • Diversifying our clients’ solutions through cross-selling a variety of marketing solutions including broadcast, digital (website design, SEO, SEM, Programmatic, Paid Search/Socia, Business Management Platforms etc.)
  • Build and maintain close working relationships with internal teams to identify upsell and cross sell opportunities
  • Working hands-on with your Director of Sales, Digital Solutions Manager, and Market President to set and exceed sales goals

Qualifications:

  • 2+ years of experience in sales (required)
  • Proven track record of achieving and exceeding sales goal
  • Demonstrated success in identifying and securing new business
  • Strong work ethic, drive, and competitiveness
  • Exceptional presentation, interpersonal, and communication skills
  • Valid driver's license, auto insurance, and vehicle (required)
  • BA/BS degree (preferred)

Benefits:

  • Competitive base salary with UNCAPPED commission plan
  • 3 weeks PTO
  • 9 paid holidays (including 2 personal/floating holidays)
  • Volunteer Time Off
  • Health, Dental, and Vision Insurance
  • Pet Insurance
  • 401(K) Retirement Plan with Company Match
  • Employee Stock Purchase Plan
  • Company-provided laptop
  • Comprehensive training and growth opportunities
  • Unlimited growth potential in a dynamic work environment

About Us

Townsquare is a community-focused digital media, digital marketing solutions, and radio company focused outside the Top 50 markets in the U.S. Our assets include Townsquare Interactive, a digital marketing services subscription business providing websites, search engine optimization, social platforms, and online reputation management for approximately 21,900 SMBs; Townsquare IGNITE, a proprietary digital programmatic advertising technology with an in-house demand and data management platform; and Townsquare Media, our portfolio of 357 local terrestrial radio stations in 74 cities with corresponding local news and entertainment websites and apps including legendary brands such as WYRK.comWJON.com, and NJ101.5.com, along with a network of national music brands including XXLmag.comTasteofCountry.comUltimateClassicRock.com, and Loudwire.com.

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S.

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media's employees to perform their job duties may result in discipline up to and including discharge.

 

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Average salary estimate

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$50000K
$75000K

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What You Should Know About Marketing Strategist , Townsquare Media

Join the team at Townsquare Media as a Marketing Strategist, where you can leverage your creativity and analytical skills to drive business results right from our Owensboro, KY office. In this vibrant role, you’ll be at the forefront of our mission, using data-driven insights to identify and engage potential clients in the local market. You will conduct needs analyses and craft tailored marketing strategies that resonate with the unique characteristics of our Owensboro community while tapping into the broader reach of our extensive media assets. Imagine developing and nurturing client relationships by providing world-class service that includes everything from radio advertising to cutting-edge digital marketing services like SEO and social media management. With a two-plus year background in sales, you're ready to meet challenges head-on, equipped with superior presentation and communication skills. Your drive and competitive spirit will help you thrive in our dynamic work environment where unlimited growth potential awaits. Here at Townsquare Media, we believe in creating a community-focused atmosphere where your contributions can lead to incredible achievements. Enjoy excellent benefits, opportunities for professional development, and a chance to make a real impact. Why wait? Step into your future with Townsquare Media, and unlock the door to unending possibilities as a Marketing Strategist today!

Frequently Asked Questions (FAQs) for Marketing Strategist Role at Townsquare Media
What are the requirements to become a Marketing Strategist at Townsquare Media?

To join Townsquare Media as a Marketing Strategist, you will need at least 2 years of sales experience and a proven track record in achieving sales goals. Strong interpersonal skills, the ability to create effective marketing strategies, and a valid driver’s license are also essential.

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What benefits does Townsquare Media offer to Marketing Strategists?

As a Marketing Strategist at Townsquare Media, you can enjoy a competitive base salary with an uncapped commission plan, PTO, health benefits, pet insurance, and retirement plans with company matches, making it a financially rewarding opportunity.

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What does a Marketing Strategist do at Townsquare Media?

In the role of Marketing Strategist at Townsquare Media, you will identify and secure new clients, develop customized marketing strategies, and provide top-notch client service while collaborating with various internal teams to maximize client satisfaction and business growth.

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How can a Marketing Strategist succeed at Townsquare Media?

Success as a Marketing Strategist at Townsquare Media hinges on your ability to build strong relationships with clients, leverage data analytics for strategy development, and maintain a competitive edge in both sales and client service to exceed expectations.

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What kind of training does Townsquare Media provide for Marketing Strategists?

Townsquare Media offers comprehensive training and development programs for Marketing Strategists, ensuring that you have the tools and knowledge to effectively engage with clients and utilize various digital marketing services and media solutions.

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Is there room for growth as a Marketing Strategist at Townsquare Media?

Absolutely! Townsquare Media is committed to fostering a dynamic work environment where Marketing Strategists can experience unlimited growth opportunities, helping you advance your career while achieving significant professional milestones.

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What locations does Townsquare Media operate in for Marketing Strategist roles?

Currently, Townsquare Media is seeking Marketing Strategists for their Owensboro, KY office, where you will be part of a team dedicated to serving local clients while also having access to broader market strategies.

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Common Interview Questions for Marketing Strategist
How do you develop a marketing strategy for a new client?

When developing a marketing strategy for a new client, it’s crucial to begin with an in-depth needs analysis that involves understanding their business goals, target audience, and current market trends. By leveraging our media assets for insights, I can create campaigns that resonate specifically with their needs.

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Can you give an example of a successful campaign you’ve executed?

Certainly! I once led a multi-channel marketing campaign for a local restaurant that integrated radio spots and targeted social media ads. The campaign increased foot traffic by 30% within the first month, demonstrating how effective a well-rounded strategy can be.

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What tools do you use for market analysis?

I leverage digital marketing tools such as Google Analytics, SEMrush, and CRM software for market analysis, allowing me to assess client performance metrics and adjust strategies accordingly to optimize outcomes.

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How do you handle conflicts with clients?

Handling conflicts with clients requires active listening, empathy, and clear communication. I approach the situation by acknowledging their concerns, working collaboratively to find solutions, and ensuring that they feel valued throughout the process.

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What is your approach to cross-selling marketing solutions?

My approach to cross-selling involves first understanding the client’s existing needs and then demonstrating how additional services can enhance their marketing strategy. Building trust is essential, so I ensure that any recommendations align with their business goals.

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How do you prioritize your sales leads?

I prioritize sales leads based on their potential value, urgency, and alignment with our target market strategies. By segmenting leads and focusing efforts on high-potential opportunities, I maximize my efficiency and sales potential.

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Describe a time when you exceeded your sales goals.

In my previous role, I exceeded my annual sales goal by 150% through strategic networking, nurturing valuable client relationships, and leveraging targeted campaigns that drove significant returns for my clients.

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What do you consider the most important skill for a Marketing Strategist?

The most important skill for a Marketing Strategist is adaptability. The marketing landscape constantly evolves, and being able to adjust strategies and tactics in response to new trends and client needs is vital for success.

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How do you keep updated with marketing trends?

I stay updated with marketing trends by following industry blogs, participating in webinars, and engaging with professional networks. Continuous learning ensures that I remain informed and can apply the latest strategies effectively.

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Why do you want to work for Townsquare Media as a Marketing Strategist?

I am excited about the opportunity to work for Townsquare Media because of its commitment to community-focused marketing solutions. I admire how the company values creativity and growth, and I believe my skills can contribute significantly to our mutual success.

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Townsquare is not afraid to try new things and new ways of doing business. We are a non-traditional multi-media company with a vision of making the all of our media experiences integrated, thus more effective for our clients and more exciting for ...

109 jobs
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VIEW MATCH
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$50,000/yr - $75,000/yr
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
November 29, 2024

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