Digital Marketing Specialist

At AYR Wellness, the Digital Marketing Specialist plays a crucial role in supporting digital marketing initiatives that drive awareness and sales for our products across multiple states. This includes collaborating with various departments, managing digital communication, updating website content, and coordinating with the graphic design team to create compelling visuals.

To be considered for the Digital Marketing Specialist role at AYR Wellness, candidates should ideally possess at least two years of digital marketing experience, preferably in the cannabis industry. Familiarity with tools such as Notion, Alpine IQ, Seed, Dutchie, and WordPress is also preferred.

AYR Wellness fosters an inclusive and positive work environment where team members are encouraged to collaborate and innovate. As a Digital Marketing Specialist, you'll be surrounded by passionate professionals committed to making a difference in the cannabis industry and supporting one another's growth.

Digital Marketing Specialists at AYR Wellness use a variety of tools to execute their tasks efficiently. This often includes Notion for task management, Dutchie for e-commerce, and WordPress for website updates, along with analytics tools for tracking campaign performance.

AYR Wellness believes in creating limitless career growth opportunities for its employees. As a Digital Marketing Specialist, you will have access to ongoing training, mentorship, and a culture that encourages personal and professional development.

While not strictly required, experience in the cannabis industry is preferred for applicants to the Digital Marketing Specialist role at AYR Wellness. Understanding industry dynamics can enhance your contributions to our marketing initiatives and align with our mission.

As a Digital Marketing Specialist at AYR Wellness, you will work on various projects including promotional sales campaigns, product launches, digital content creation, and website management. This multifaceted role allows you to directly impact our marketing strategy and community engagement.

When creating digital marketing campaigns, it’s crucial to begin with clear objectives. Define your target audience, choose the right channels, and develop content that resonates with them. Collaborate with teammates to ensure alignment across all platforms and validate your approach with data analytics.

Familiarity with tools such as Notion for task management, Google Analytics for tracking campaign performance, and WordPress for website updates is crucial. Be prepared to discuss how each tool has contributed to your previous campaigns and your comfort level with these technologies.

In discussing a successful campaign, outline its objectives, your specific contributions, and the results achieved. Highlight any inventive strategies you employed, such as unique audience targeting or engagement tactics that led to measurable results like increased traffic or sales.

Staying updated with the latest trends involves a commitment to continuous learning. I regularly read marketing blogs, attend webinars, and participate in online courses. Networking with industry professionals also helps keep me informed about emerging strategies and technologies.

In digital marketing, challenges can include tight deadlines or last-minute changes in campaign direction. I handle these situations by remaining organized, keeping communication open with my team, and prioritizing tasks effectively to ensure high-quality outputs even under pressure.

Measuring success starts with identifying KPIs tied to campaign goals. These might include engagement metrics, conversion rates, or revenue generated. I utilize analytical tools to track performance in real-time, enabling timely adjustments to optimize results throughout the campaign.

Handling feedback professionally is key. I believe in being open to constructive criticism and using it as a tool for growth. When receiving feedback, I listen carefully, ask clarifying questions if needed, and take actionable steps to incorporate the suggestions into my future work.

Improving web presence starts with optimizing the website for SEO to increase organic traffic. Alongside updating content regularly, I would leverage social media outreach and paid advertising to enhance visibility, engage effectively with potential customers, and build lasting relationships in the community.

Working with graphic design teams is about collaboration and communication. I ensure to provide clear direction and constructive feedback, while also remaining open to creative input. This synergy is crucial to producing visually striking and cohesive marketing materials that align with campaign goals.

I am committed to fostering a positive and inclusive culture by supporting collaborative efforts and encouraging collective success. By sharing innovative ideas and engaging thoughtfully with my colleagues, I aim to contribute positively to the team spirit and overall environment at AYR Wellness.