Sr Market Shaping & Development Manager

The Sr Market Shaping & Development Manager plays a crucial role in executing marketing strategies that drive clinical leadership and market access. This position involves overseeing KOL management, developing clinical value messaging, and collaborating with medical and market access teams.

Candidates should have a Bachelor's degree in Marketing, Business, Healthcare, or a related field, with an advanced degree preferred. Additionally, 5+ years of clinical marketing experience and 3+ years in KOL management are essential.

The Sr Market Shaping & Development Manager influences product positioning through strategic collaborations with Key Opinion Leaders, effective communication of clinical value messaging, and executing peer-to-peer and speaker programs that enhance brand loyalty.

KOL management is vital as it helps the Sr Market Shaping & Development Manager identify and engage with key healthcare influencers, enabling the development of insights that refine marketing strategies and improve product acceptance.

You will manage a variety of projects, including advisory board meetings, peer-to-peer programs, and strategic partnerships with healthcare organizations, all aimed at increasing market share and enhancing clinical partnerships.

This role fosters collaboration through regular alignment meetings, joint strategic planning, and by ensuring that all marketing strategies are backed by robust clinical data and education initiatives.

Key skills include a strong understanding of the healthcare landscape, excellent communication abilities, analytical thinking, and the capacity to manage multiple priorities in a dynamic environment.

Absolutely! When discussing my KOL management experience, I emphasize my ability to identify key influencers in the healthcare space and develop strategies for engagement. It’s important to highlight specific examples of how I managed relationships and leveraged their insights to shape marketing approaches.

I approach the development of clinical value messaging by first conducting a thorough analysis of clinical data and understanding our audience's needs. I ensure that the messaging is evidence-based, aligns with our goals, and communicates clear benefits to healthcare professionals and decision-makers.

In my previous role, I worked closely with medical affairs and market access teams to launch a new product. I organized joint meetings to align our strategies and addressed communication gaps, which ultimately led to a successful product introduction.

I ensure all advisory board meetings are well-planned and focus on open dialogue. I typically prepare thorough agendas, select the right experts, and create an engaging environment that encourages input. Post-meeting, I analyze the feedback to refine our strategies.

I stay current by subscribing to leading healthcare publications, attending conferences, and participating in relevant webinars. Networking with peers also provides valuable insights into the latest developments and consumer needs.

I've collaborated closely with market access teams to identify payer considerations and reimbursement challenges. My experience includes developing strategies that align with product launching and ensuring access is optimized for our target populations.

I led the creation of a peer-to-peer program that connected healthcare professionals to share best practices. This involved selecting key advocates, developing materials, and promoting the program through various channels, resulting in high engagement and brand loyalty.

I typically track a range of KPIs such as engagement rates, conversion rates, and qualitative feedback from participants. This data helps illustrate the return on investment and guide future strategies.

I believe in maintaining open lines of communication. When faced with conflicting priorities, I engage with all parties to align on goals and explore compromises that accommodate everyone's objectives while focusing on the overall business strategy.

I'm drawn to this role because it offers a unique opportunity to combine my passion for healthcare marketing with my skills in strategic collaboration. I admire your company's commitment to innovation and believe I can contribute significantly to your goals.