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Channels Business Development Manager - Federal Agencies

Sonar solves the trillion-dollar challenge of bad code. Sonar equips organizations to achieve and sustain a Clean Code state by empowering developers to write consistent, intentional, adaptable, and responsible code. Clean Code produces software that is maintainable, reliable, and secure, allowing development teams to spend less time fixing issues and more time innovating. With Sonar, and by employing the company’s Clean as You Code methodology, organizations minimize risk, reduce technical debt, increase productivity, and derive more value from their software in a predictable and sustainable way.


Sonar’s open-source and commercial products – SonarLint, SonarCloud, and SonarQube – support over 30 programming languages, frameworks, and infrastructure technologies. Trusted by more than 500,000 organizations and used by more than 7 million developers globally to clean more than half a trillion lines of code, Sonar is integral to delivering better software.


The impact you will have

The Federal Channel BDM wins, maintains, and expands relationships with enterprise partners by building a sustainable, scalable ecosystem consisting of a transparent collaboration process. The Federal Channel ecosystem is a critical part of Sonar’s 2025 imperatives for success, and we need someone with a strategic mindset and fearless execution to build out the key markets and geographies.


On a daily basis, you keys responsibilities will be
  • Work with new and existing Federal Integrators to drive our Federal Business 
  • Discover, evaluate, and develop key potential partners with business models that complement Sonar’s offerings in an effective manner
  • Potential partners include Global and/or National System Integrators and Software Resellers
  • Establishes productive, professional, and strong relationships with key personnel in assigned partner accounts and territories
  • Initiates the involvement of company personnel, including support, service, sales, marketing, and executive management resources that would contribute to the success of the partner ecosystem
  • Engaged in meaningful business and account review to support partners in meeting assigned targets for profitable sales volume and strategic objectives in assigned partner accounts
  • Build momentum and executable next steps in the joint partner planning process that develops mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship
  • Proactively assesses, clarifies, and validates partner needs on an ongoing basis
  • Proactive management with Sonar’s channel policies, stringent expectations management of partners to minimize channel conflict 
  • Ensure partners receive and complete the required enablement program 


The skills you will demonstrate
  • Has 5+ years or more of channel experience in the North American market
  • Experience working with Federal Partners and Carahsoft as a Distributor 
  • Has experience and proven record in building, maintaining, and expanding high-performance partners in required territories
  • Has experience in building out enterprise-level partnerships at the strategic level
  • Has urgency, is curious, assertive, and a great communicator
  • Has experience working in both enterprise and mid-size organizations and is ready to bring the best and most applicable ideas to us
  • Has the ability to execute thought-out plan end-to-end
  • Challenges status-quo, leading and contributing to improvements


Why you will love it here


• We value a safe work culture - founded in respect, kindness, and the right to fail.

• We hire great people - we value communication skills as much as technical prowess and we strive to create a work environment that allows for everyone to succeed and feel empowered to do their best work. Our 500+ SonarSourcers from 35 different nationalities can relate!

• Work-life balance - a healthy work-life balance is very important at Sonar.

• Flexible hours - we schedule our days in order to be effective at work, while also being able to enjoy life’s important moments.

• We promote continuous learning - in an ever-changing industry, learning new skills is the key to growth and success! We're happy to support all employees in this journey if desired. 



What we do


As Home of Clean Code, Sonar is the ultimate solution to achieving Clean Code for developers and organizations alike. 


The company was formed to develop the open-source tool SonarQube, which has since become the go-to standard in code quality management. We strive every day to pave the way for developers, tackling the toughest issues head-on and pushing the limits of what’s possible. 



Who we are


At Sonar we believe in people, dedication, and innovation. We’re a team of problem solvers who are passionate and relentless in their respective missions. We want to work with people who are ready and willing to fasten their seat belts and be part of an incredible ride! 


Our Core Values are: Smarter Together, Excellence, Innovation, and Delivery. They reflect our unique culture and we expect them to help shape and positively strengthen our organization. 


If you want to learn more about our culture, check out our blog post.


Join us; we’ll be smarter and stronger together!


Sonar is an equal opportunity employer and is committed to treating every employee with equal respect and fairness. We maintain a zero-tolerance policy toward any form of discrimination. All candidates will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, age, veteran status, disability, or any other legally protected status.

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CEO of Sonar
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Olivier Gaudin
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What You Should Know About Channels Business Development Manager - Federal Agencies, Sonar

As the Channels Business Development Manager for Federal Agencies at Sonar, you’ll embark on an exciting journey to help organizations tackle the challenge of bad code. This is a fantastic opportunity to elevate the Clean Code methodology across the DC Metro Area and beyond. Sonar equips developers with the tools they need to write intentional and responsible code, contributing to maintainable, reliable, and secure software. Your role will be pivotal in building and nurturing relationships with federal partners and integrators, allowing you to drive our Federal Business forward. On a daily basis, you’ll engage with both new and existing partners, ensuring that they feel valued and supported. You’ll dive into developing strategies that complement Sonar’s groundbreaking products like SonarLint and SonarQube, enhancing the ecosystem we’re building together. Alongside upbeat collaboration, you’ll conduct meaningful business reviews that focus on partnering for success, all while minimizing risks and maximizing productivity. Your insights and strategic mindset will be crucial as you navigate key markets and establish sustainable, performance-oriented partnerships. So, bring your assertive communication skills and a zest for innovation as you join our diverse team of passionate problem solvers. Sonar's culture celebrates respect, kindness, and continuous learning, offering you flexibility and work-life balance to thrive both personally and professionally. Ready to join us in delivering top-tier software quality? We can't wait to meet you!

Frequently Asked Questions (FAQs) for Channels Business Development Manager - Federal Agencies Role at Sonar
What does a Channels Business Development Manager at Sonar do?

The Channels Business Development Manager at Sonar is responsible for winning, maintaining, and expanding relationships with federal partners. This role is vital for driving the Federal Business forward by developing strategic partnerships, ensuring collaboration, and supporting partners in achieving their business goals.

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What skills are required for the Channels Business Development Manager position at Sonar?

To excel in the Channels Business Development Manager role at Sonar, candidates should have at least 5 years of channel experience, particularly in the North American market. Experience in working with federal partners and proven skills in building high-performance partnerships are essential, along with excellent communication and strategic planning abilities.

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How is the work culture at Sonar for Channels Business Development Managers?

Sonar promotes a safe and respectful work culture, emphasizing the importance of kindness and the right to fail. Employees are encouraged to communicate openly and be part of a supportive environment, making it a great place for Channels Business Development Managers to thrive.

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What benefits does Sonar offer to its Channels Business Development Managers?

Channels Business Development Managers at Sonar enjoy benefits like work-life balance, flexible working hours, and opportunities for continuous learning. These benefits are designed to empower employees and support their personal and professional growth.

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Who can I partner with as a Channels Business Development Manager at Sonar?

In the role of Channels Business Development Manager at Sonar, you will primarily work with new and existing federal integrators, including National and Global System Integrators and Software Resellers, to foster strong partner relationships that align with Sonar's strategic objectives.

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What products will I be promoting as a Channels Business Development Manager at Sonar?

As a Channels Business Development Manager at Sonar, you'll be promoting groundbreaking products like SonarLint, SonarCloud, and SonarQube, which help organizations achieve a state of Clean Code, reduce technical debt, and enhance productivity within development teams.

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What is the significance of the Federal Channel ecosystem at Sonar?

The Federal Channel ecosystem is crucial for Sonar’s 2025 imperatives for success. It helps foster sustainable partnerships within the federal sector, driving business growth and ensuring that Sonar's Clean Code solutions effectively meet the needs of government agencies and contractors.

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Common Interview Questions for Channels Business Development Manager - Federal Agencies
Can you describe your experience working with federal partners?

When answering this question, provide specific examples of how you've built and maintained relationships with federal partners in previous roles. Highlight any relevant strategies you employed and the outcomes achieved to demonstrate your impact in the position.

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How do you approach developing new business relationships?

Discuss your methods for identifying potential partners and how you initiate and nurture those relationships. Mention any particular frameworks or processes you utilize to ensure mutual success, emphasizing your strategic mindset.

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Describe a successful partnership you have managed in the past.

When discussing a successful partnership, provide details about the partners involved, your specific role, and the strategies you implemented to ensure the partnership was fruitful. Use metrics or qualitative results to showcase your achievements.

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How do you prioritize competing demands from multiple partners?

In your response, emphasize your organizational skills and ability to assess and prioritize based on each partner's needs and the potential value they bring to Sonar. Providing an example of a time you successfully managed competing demands can strengthen your answer.

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What strategies do you use for effective communication with partners?

Explain your preferred communication strategies, including frequency, channels used, and how you ensure clarity and transparency in your communication. You may also want to discuss how you adapt your style to accommodate different partners.

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Can you discuss how you handle challenging partner relationships?

Clearly illustrate your approach to resolving conflicts or misunderstandings with partners. Walk through a specific example, detailing the steps taken and how the resolution positively impacted the partnership.

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What is your understanding of Clean Code and its importance?

Demonstrate your knowledge of Clean Code principles and their value in improving software maintainability and reliability. Explain how these concepts align with Sonar's mission and how they can be beneficial for federal partners.

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How do you track and measure the success of partnerships?

Discuss the key performance indicators (KPIs) you monitor to evaluate partnership success. Include examples of metrics you've tracked in the past and how these informed your strategies moving forward.

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What role does continuous learning play in your professional development?

Share your perspective on the importance of continuous learning and mention specific instances where you’ve pursued new knowledge or skills that have enhanced your effectiveness as a business developer.

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How do you ensure alignment between partner goals and company objectives?

Explain your process for ensuring that partner objectives are in sync with Sonar's goals. You may want to discuss regular check-ins, assessments, and feedback mechanisms you use to facilitate this alignment.

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As a company, we aim to have every developer and development team using our products for their code quality and security. The founders believed that building a great place to work with a strong culture would help us make this goal come true in fos...

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November 27, 2024

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